Looking for a B2B SaaS Content Writer?
Hey 👋🏽, I’m Nathan. I write and refresh expert-driven and product-led content for MarTech, eCommerce and HRTech software companies like HubSpot, Nectar, Convertflow, and more.
Let’s Fix Your Content Struggles
You’re managing strategy, SEO, stakeholder approvals, and performance tracking while trying to publish high-quality content that actually moves the needle. It’s a lot.
You could try writing it all yourself (hello, burnout), push your team to squeeze in more (but at what cost?), or accept that your competitors are publishing while you fall behind (ouch).
Or you could bring in a freelance B2B SaaS writer who just gets it.
💡 “Nathan’s work successfully matches our brand voice and feels like content created in-house.”
— Kaitlin Milliken
Program Manager & Content Editor, HubSpot
How I Can Help as Your Freelance B2B Content Writer:
Whether you need new blog posts or content refreshes, I’ve got you — without adding to your workload.
Content Writing
You need high-quality content consistently. But you:
Lack the bandwidth to scale production.
Struggle to translate complex product features into compelling narratives.
Want to expand your content but need a writer who understands B2B SaaS audiences.
I can help you:
- Target new keywords to expand market reach and capture different customer segments.
- Create content addressing emerging customer pain points or use cases not covered in existing content.
- Write content that serves and moves your audience through your sales funnel.
*My rates start at $1200 for standard blog posts around 2,000 words.
This pricing includes an interview with either an internal or external SME, product screenshots, real-life examples, and two rounds of revision.
Content Refreshing
Why update old content?
Search algorithms shift, making older content less effective.
Your product and positioning evolve — your content should too.
Competitors are creating more comprehensive articles targeting the same keywords.
I can help you:
- Recover lost traffic by updating old content with current SEO practices and fresh insights.
- Realign your content with new product features and positioning to improve conversion rates.
- Refresh user journeys and calls-to-action to boost engagement
- Resolve content conflicts that cause customer confusion.
*My rates for refreshing existing content start from $600 per URL or post.
This pricing includes keyword research, new sections, internal links, relevant expert contributions, and search engine optimization.
💡 “Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog.
We always know we can count on Nathan for quality work! I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.”
— Sam Frenzel
Former Snr. SEO Content Strategist, Vimeo
Why Hire Me as Your B2B Content Writer?
✅ I Think Like a Content Strategist, Not Just a Writer
Every article I create fits into your buyer’s journey (TOFU, MOFU, BOFU) and is designed to move prospects closer to conversion.
✅ I Conduct SME Interviews & Deep Research
Your content should feel authoritative and unique, not just another surface-level blog post. I interview your team, customers, or industry experts to ensure your content has real insights, not recycled ideas.
✅ I Balance SEO & Readability
I write for humans first, algorithms second. My content is optimized to rank, but more importantly, it’s designed to educate, engage, and convert readers.
✅ I Don’t Need Hand-Holding
Give me a brief, and I’ll get it done on time, every time. I work independently while keeping communication clear and seamless, so you’re never left wondering about progress.
✅ I Bring a Strong Industry Network
Need expert quotes? Want your content to get noticed by the right people? I have a strong, engaged network of B2B SaaS professionals, which means your content has more visibility and credibility.
💡 “Nathan is an excellent writer who consistently delivers high-quality work. His pieces are well-researched, insightful, and very engaging. As one of our go-to freelance writers, Nathan has helped contribute to the over 300,000 visitors we get to our website each month.”
— Devin McCall
Content Marketing Editor, CoSchedule
📈 The Numbers: What My Content Has Achieved for Clients
73%
Secured first-page rankings for 73% of articles by conducting in-depth keyword research and creating compelling narratives.
2.9%
Created a blog post with a 2.9% conversion rate resulting in hundreds of monthly email signups.
$50K
Instead of spending $50K on ads, my articles helped a client attract the same level of traffic, leading to a long-term, cost-effective solution for lead generation.
How We’ll Work Together
No unnecessary hoops. Just a straightforward process that works.
1. Let’s Talk – We’ll do a 30-minute discovery call (or email chat) to go over your goals.
2. Project Approval – I’ll send a proposal with pricing, deliverables, and timelines.
3. Research & Writing – You’ll get an outline before I dive into writing.
4. First Draft Delivery – Expect well-researched, expert-backed content with clear next steps.
5. Revisions – Up to two rounds to refine and perfect.
Ready to get started? → Book your free discovery call.
💡“Nathan has blown us away at his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines. If you’re looking for a top notch copy writer, I would highly recommend working with him.“
— Trevor Larson
Co-founder & CEO, NectarHR