🟢 Taking on clients for Q3 2025
Content that builds trust and moves your pipeline
Hey 👋🏽, I’m Nathan. I’m a freelance content writer and strategist for B2B software brands.
I specialize in writing and refreshing product-led and SME-driven content that drives demo requests, supports your sales team, and helps you hit your pipeline goals.
The type of content I write includes but is not limited to long-form blog posts, eBooks, and lead magnets.
I do my best work with:
B2b software companies
MarTech, HRTech, eCommerce, or AI software companies that need a partner who can plug into its process.
Examples of these companies include HubSpot, Zapier, CoSchedule, and Nectar.
B2B content marketing agencies
I also collaborate with content marketing agencies that support B2B SaaS brands.
Right now
You’ve got some content troubles
You’re spending more time editing than the writer spent writing.
Your content sounds like it could be for any SaaS company.
Your current writers don’t understand your ICP or how your product actually works.
Your traffic charts look good in reports but doesn’t convert.
You’re focusing on what your competitors are doing instead of what your customers need.
After
I can help you get to where you want to be:
Content that needs minimal editing and maintains your brand voice.
Product-led pieces that subtly showcase your product while solving real problems.
Content that drives qualified demo requests, not just traffic.
Updates before you ask, questions that show strategic thinking.
Differentiated content anchored on insights from internal and external subject matter experts (SMEs).
Services
Content writing
- 2-4 long-form articles ~ 2500 words
- SME interviews
- SEO optimization and keyword research
- Performance reporting and optimization recommendations
- Slack/email support for strategy questions
Content refreshing
- SEO audit and optimization
- Search intent and product alignment updates
- CTA and reader flow upgrades
- Content gap and conflict analysis
- Fresh insights and additional value-adds (statistics, examples, visuals)
Content strategy
- Content audit and gap analysis
- Editorial calendar development
- Content-to-conversion optimization
- Team training on content briefs and processes
Some of my work:
Email personalization: What is it, how to do it right, and examples to learn from for Zapier
How to record a Google Slides presentation for Vimeo
Marketing Management Process: 5 Steps To Win Team Approval & Results for CoSchedule
Inside the event text messaging strategy that grew Makers Collective’s contact list from 0 to 472 for SimpleTexting
A/B Testing Your Website — All The Tips Devs and Marketers Need to Know for HubSpot
The Guide to Employee Turnover: Definition, Causes, Calculation for Nectar
An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years for Foundation Inc
See what content leaders like you are saying about me:
Kaitlin Milliken
Program Manager & Content Editor, HubSpot
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise.
His work successfully matches our brand voice and feels like content created in-house.
If you’re looking for a reliable, professional content writer, you can’t go wrong with Nathan!
Sam Frenzel
Former Snr. SEO Content Strategist, Vimeo
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog.
We always know we can count on Nathan for quality work!
I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
My process
This is a general overview of the seven-step process I follow to create standout content.
1. Start with why
Before I write, I get clear on why the piece needs to exist.
What’s the goal? Who’s it for? What’s going to make this valuable?
Your content brief typically covers the basics, but I always dig deeper to ensure the strategy is solid before the writing begins.
2. Research, research, research
I roll up my sleeves and dive into SERP analysis, competitive research, and your customer data to find what real people are struggling with and where your content can stand out.
I’m looking for pain points, gaps, and opportunities.
3. Create an outline
I build a clear, logical structure to guide your reader from the first click to the call to action.
Expect skimmable headings, strategic flow, and content designed to keep busy B2B buyers reading.
4. Gather source material
Time to bring in the heavyweights. I look for industry reports, surveys, and studies.
I also conduct interviews and gather insights from internal and external SMEs.
I ensure that every claim is backed and every example is relevant.
5. Write the first draft
With everything in place, I get to work writing a draft that’s clear, engaging, and moves readers naturally from problem to solution.
You’ll see your product woven in, complete with screenshots or real-world examples where they make sense.
6. Optimize for the machines
First, I write for humans.
Then, I fine-tune for search engines and AI overviews.
That means placing keywords where they belong, using structured data where it helps, and implementing on-page SEO that doesn’t kill the vibe.
7. Edit until it sings
I sharpen the intro, tighten the copy, kill the fluff, and make sure every sentence earns its place.
I make a final review so you get content that’s publish-ready without a dozen rounds of edits.
The proof is in the pudding
My work has helped clients save $120K+ they otherwise would have spent on ads. My articles helped attract the same level of traffic, leading to a long-term, cost-effective solution for lead generation.
One article I wrote generated 82 email signups in just one month with a 2.9% conversion rate.
And there are many more like that. Content that drives results because they’re tied to real customer pain points.
Zero to 1,000+ monthly visitors in just 14 days.
$7.6K in monthly organic traffic value.
More talk about my work:
Devin McCall
Content Marketing Editor, CoSchedule
Nathan is an excellent writer who consistently delivers high-quality work.
His pieces are well-researched, insightful, and very engaging.
As one of our go-to freelance writers, Nathan has helped contribute to the over 300,000 visitors we get to our website each month.
Trevor Larson
Co-founder & CEO, NectarHR
Nathan has blown us away with his ability to research and put together incredible pieces of content.
He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
If you’re looking for a top notch writer, I would highly recommend working with him.
Ready to work with me? Here’s what my kick-off process often looks like:
1. We’ll have a 30-minute discovery call (or email chat) to go over your goals and see if we’re a good fit.
2. Based on what you need, I’ll send over a detailed proposal outlining the scope, deliverables, and timelines.
3. Once we’re aligned, I’ll get access to the materials I need. Docs like briefs, customer insights, and brand guidelines.
4. I’ll send you an outline for each piece, where you can leave feedback and comments. After that, I’ll start writing.
5. I’ll send you a draft. The delivery timeline varies based on the scope.
6. You leave edits in the draft. I’ll address them (for up to two rounds of revision) and send your ready-to-publish draft.
That said, my process is flexible and I can adapt to your needs if needed.
Frequently Asked Questions
Got questions? I’ve got answers.
How long does it take to deliver a piece?
I’ll deliver most articles within 7–10 business days, depending on the scope and complexity. If you have a content calendar to keep up with, I’m happy to align my schedule with yours.
What’s your pricing model?
I offer both per-project pricing and monthly retainers. Blog posts start at $1000, and retainers (3–4 articles per month) start at $3,000/month.
What are your payment terms?
For retainer clients, I invoice monthly at the start of each month. Invoices are usually Net15 or Net30.
For new clients, I typically require 50% upfront and 50% on delivery for project-based work.
Can you also help with content strategy or keyword research?
Absolutely. While writing is my core service, I often assist clients with topic suggestions, keyword research, and content refresh recommendations to help them get even more value from each piece.