Bottom-Funnel Content Writer for B2B SaaS Teams
Hi, I’m Nathan,I plan and write content that helps B2B software companies target commercial keywords.
So you can rank on Google, earn AI citations, and drive pipeline from organic search.
Trusted by B2B SaaS companies including:
Sound familiar?
If you run content at a B2B SaaS company…
You've likely run into these headaches.
That comparison page has been sitting in a Google Doc for six months.
You know it needs to exist. SMEs are busy, the brief keeps getting bumped, and nobody has the bandwidth to finish it.
Your content gets traffic, but it’s not moving buyers.
You have lots of top-funnel posts, but not enough content for people actually evaluating solutions. The pipeline numbers don’t reflect your content efforts.
Competitors are showing up in the searches buyers make right before they decide.
Your competitors rank for terms like [your brand] alternative and best [your category] software, but you are nowhere to be found.
B2B SaaS content programs rarely struggle with ideas. The gap is consistent execution at the bottom of the funnel.
Here's where I fit in.
Find the gaps
Your competitors are ranking for searches your buyers make every day. I identify exactly which opportunities are worth pursuing, and why.
Write the content
Comparison pages, alternatives roundups, buyer’s guides, product-led articles—content built for buyers who are one decision away.
Get it published
From brief to live URL, I handle the research, writing, and revisions—so you’re not project-managing another writer.
My process
How I create bottom-funnel content
A clear, repeatable process so you always know what’s happening and what’s next.
Spot the opportunity
Find the searches buyers make when they're actively evaluating solutions, not just learning. Review your ICP, competitors, sales calls, and win/loss data to build a shortlist of topics with real pipeline potential.
Understand what buyers need to decide
Dig into SERPs, AI answers, G2 reviews, Reddit threads, and competitor pages. The goal is to understand what's standing between your buyer and a decision.
Build the brief
Map the content goal, buyer stage, outline, conversion paths, proof points, and product angles before writing. Often overlooked but critical.
Write the draft
The first draft is built around how buyers make decisions. It includes comparisons, objection handling, product context, customer evidence, SME insights, and CTAs.
Optimize for search and AI
Title, headings, entities, internal links, structured comparisons, definitions, and citations. Content built to rank on Google and get cited in ChatGPT, Perplexity, and AI Overviews.
Review and finalize
SME review, product accuracy check, competitive review, editorial pass. You get a final draft that's ready to publish, not one that needs another round.
Publish, promote, and improve
Go live with proper metadata, tracking, and CTAs. Distribute to newsletter and sales. Then monitor rankings, AI citations, and pipeline contribution and refresh when the data says to.
Selected work
The articles—and where they rank.
A few pieces I’ve written for B2B SaaS teams, and how they perform today—on Google’s results page, and in the AI tools your buyers now ask first.
Best SaaS SEO Agencies
On search
#5 on Google
for 'saas seo firm'
Cited in AI
Native Advertising Platform
On search
#1 on Google
for 'native advertising platform'
Cited in AI
The 7 Best Authenticator Apps
On search
#3 on Google
for 'free authenticator apps'
Cited in AI
What Is a Fireside Chat?
On search
#1 on Google
for 'what is a fireside chat'
Cited in AI
The results show up where it counts.
A few numbers from the last few years writing for B2B SaaS teams—rankings, pipeline, and the AI answers you now show up in.
Book a callRANKED
Keywords on page one
CITED
Pages cited in AI answers
AD SAVINGS
In ad savings per year
RETENTION
Of clients stay 12+ months
Testimonials
A reliable partner for B2B content that ships on time.
Articles shipped for clients
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.
Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice.
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.
Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice.
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Ready to start?
Your buyers are searching right now. Let’s make sure they find you.
Before we talk
A fit check
I take on a small number of clients at a time — so I'd rather be honest about who I do my best work for.
A good fit
This is for you if...
- You're a B2B SaaS company with a product worth learning deeply
- You need bottom-funnel content that moves pipeline, not just traffic
- You want one senior writer on every piece — no agencies, no juniors
- You care about being cited in AI answers, not just ranking on Google
- You'd rather review and approve than rewrite a draft from scratch
Probably not
Not the right fit if...
- You need high-volume content at the lowest possible cost
- You're after a quick SEO hack or a pile of keyword-stuffed posts
- You want a writer who takes orders without weighing in on strategy
- Your content is purely top-funnel brand awareness
- You need a finished article live by tomorrow morning
Pricing
Straightforward pricing, no surprises.
All retainers run month-to-month. No long-term contracts. If it's not working, we part ways cleanly.
Planning
For teams that have writers but need strategic direction.
Starting price
WHAT'S INCLUDED
- ✓ Monthly content strategy call
- ✓ Topic recommendations
- ✓ Keyword + AI search research
- ✓ Detailed content briefs
- ✓ Editorial calendar management
Writing
For teams that need BOFU content planned and written end-to-end.
Starting price · 4+ pieces/month
EVERYTHING IN ESSENTIALS, PLUS
- ✓ 4+ BOFU pieces per month
- ✓ SME interviews
- ✓ AI search considerations baked in
- ✓ One round of revisions
- ✓ Monthly performance check-in
Optimization
For teams that want a full content partner, not just a writer.
Starting price · 7+ pieces/month
EVERYTHING IN GROWTH, PLUS
- ✓ 7+ pieces per month
- ✓ Content refreshes
- ✓ Performance reviews
- ✓ Strategy support
- ✓ Priority access + Slack comms
- ✓ Ongoing collaboration
ONE-OFF PROJECTS
Single BOFU article
One comparison page, alternative roundup, or product-led post.
From $800
Content refresh
Underperforming post updated to rank again and convert better.
From $500
Not sure which tier fits? Book a free 30-min call and we'll figure it out together.
Book a call
Pick a time that works for you.
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Let’s work together
Content that earns its place in your pipeline.
B2B SaaS content built to rank on Google, get cited by AI, and turn organic traffic into demos.
Book an intro callhello@nathanojaokomo.com