Freelance B2B SaaS Content Writer · Specializing in Bottom-Funnel Content
Rank when buyers search.Show up when AI answers.
I help B2B SaaS teams write SEO/GEO content that is clear enough for buyers, structured enough for search, and specific enough for AI answers.
Trusted by B2B SaaS companies including:
Sound familiar?
If you run content at a B2B SaaS company…
You've likely run into these headaches.
That comparison page has been sitting in a Google Doc for six months.
You know it needs to exist. SMEs are busy, the brief keeps getting bumped, and nobody has the bandwidth to finish it.
Your content gets traffic, but it’s not moving buyers.
You have lots of top-funnel posts, but not enough content for people evaluating solutions. The pipeline numbers don’t reflect your content efforts.
Competitors are showing up in the searches buyers make right before they decide.
Your competitors rank for terms like [your brand] alternative and best [your category] software, but you are nowhere to be found.
You’ve got the strategy. Nobody’s turned it into content.
The keyword research and content gaps are already mapped. What’s missing is someone who can execute against it, without six months of ramp-up first.
Not another writer your team has to manage closely.
That means fewer status updates, less oversight, and more content shipped.
I turn content plans into finished pieces.
Give me an existing SEO audit, content plan, or a loose topic list, and I’ll shape the brief, build the outline, and write the draft. You don’t need to hand me every angle from scratch before the work can move.
I help teams keep momentum during busy seasons.
Content work doesn’t pause when someone goes on leave, priorities shift, or the team gets stretched. I can step in to keep production moving while your team stays focused on the work only they can do.
Business intent over empty traffic.
Not every valuable keyword has huge volume. I look for topics tied to buying intent and the questions prospects ask before they convert. Traffic is only useful if the page also supports a business goal.
SEO, refreshes, and distribution, not just new drafts.
New articles matter, but so does maintaining what already ranks. I can help with net-new SEO content, content refreshes, LinkedIn repurposing, Reddit-informed research, and AI search visibility.
My process
How I create bottom-funnel content
A clear, repeatable process so you always know what’s happening and what’s next.
Find the opportunity
Review your ICP, competitors, sales calls, G2 reviews, and Reddit threads to find the searches buyers make when they're actively evaluating solutions, not just learning.
Brief and draft
Map the buyer stage, outline, proof points, and product angles, then write a first draft built around how buyers decide: comparisons, objection handling, and evidence included.
Optimize for search and AI
Structured so it ranks on Google and gets pulled into ChatGPT, Perplexity, and AI Overviews.
Publish and review results
Go live with proper tracking, distribute to newsletter and sales, then monitor rankings, AI citations, and pipeline contribution. Refresh when the data says to.
Selected work
The articles, and where they rank.
A few pieces I’ve written for B2B SaaS teams, and how they perform today on Google’s results page and in the AI tools your buyers now ask first. This site runs the same playbook, and it ranks and gets cited in AI answers today.
Best SaaS SEO Agencies
On search
#5 on Google
for 'saas seo firm'
Cited in AI
Native Advertising Platform
On search
#1 on Google
for 'native advertising platform'
Cited in AI
The 7 Best Authenticator Apps
On search
#3 on Google
for 'free authenticator apps'
Cited in AI
What Is a Fireside Chat?
On search
#1 on Google
for 'what is a fireside chat'
Cited in AI
The results show up where it counts.
A few numbers from the last few years writing for B2B SaaS teams, covering rankings, pipeline, and the AI answers you now show up in.
Book a callRANKED
Keywords on page one
CITED
Pages cited in AI answers
AD SAVINGS
In ad savings per year
RETENTION
Of clients stay 12+ months
Testimonials
A reliable partner for B2B content that ships on time.
Articles shipped for clients
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.
Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice.
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.
Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice.
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Ready to start?
Your buyers are searching right now. Let’s make sure they find you.
Before we talk
A fit check
I take on a small number of clients at a time, so I'd rather be honest about who I do my best work for.
A good fit
This is for you if...
- You're a B2B SaaS company with a product worth learning deeply
- You need bottom-funnel content that moves pipeline, not just traffic
- You want one senior writer on every piece, no agencies, no juniors
- You care about being cited in AI answers, not just ranking on Google
- You'd rather review and approve than rewrite a draft from scratch
Probably not
Not the right fit if...
- You need high-volume content at the lowest possible cost
- You're after a quick SEO hack or a pile of keyword-stuffed posts
- You want a writer who takes orders without weighing in on strategy
- Your content is purely top-funnel brand awareness
- You need a finished article live by tomorrow morning
Pricing
Straightforward pricing, no surprises.
All retainers run month-to-month. No long-term contracts. If it's not working, we part ways cleanly.
For less than the cost of one month of a full-time content hire, you get senior-level strategy and execution. No ramp-up, no benefits, no notice period.
Essentials
A documented content roadmap tied to pipeline, not just topics.
Starting price
WHAT'S INCLUDED
- ✓ Monthly content strategy call
- ✓ Topic recommendations
- ✓ Keyword + AI search research
- ✓ Detailed content briefs
- ✓ Editorial calendar management
Growth
A steady stream of content built to rank and convert, without you managing production.
Starting price · 4+ pieces/month
EVERYTHING IN ESSENTIALS, PLUS
- ✓ 4+ BOFU pieces per month
- ✓ SME interviews
- ✓ AI search considerations baked in
- ✓ One round of revisions
- ✓ Monthly pipeline & ranking review
Scale
A content engine that compounds, adding new pieces, refreshed rankings, and reporting tied to pipeline.
Starting price · 7+ pieces/month
EVERYTHING IN GROWTH, PLUS
- ✓ 7+ pieces per month
- ✓ Content refreshes
- ✓ Pipeline & ROI reviews
- ✓ Strategy support
- ✓ Priority access + Slack comms
- ✓ Ongoing collaboration
ONE-OFF PROJECTS
Single BOFU article
One comparison page, alternative roundup, or product-led post.
From $800
Content refresh
Underperforming post updated to rank again and convert better.
From $500
Not sure which tier fits? Book a free 30-min call and we'll figure it out together.
Book a call
Pick a time that works for you.
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Let’s work together
Content that earns its place in your pipeline.
B2B SaaS content built to rank on Google, get cited by AI, and turn organic traffic into demos.
Book an intro callhello@nathanojaokomo.com