Hey 👋🏽, I’m Nathan.
I write long-form content that drives traffic, builds trust, and generates leads for B2B software companies.
Let’s see how I can do the same for you.
Does this sound familiar?
📉 Your content ranks but doesn’t convert.
🥱 Your readers are experts, but your articles offer surface-level advice.
Your content team is tapped out. Everyone is busy and you don’t have enough hands to do the work you know needs to be done.
I can help you get to where you want to be.
📈 Meaningful traffic that drives qualified leads and demo requests.
🧩 Product-led content that subtly showcases your product while solving real problems.
🔍 Differentiated content anchored on insights from internal and external subject matter experts (SMEs).
🧘♀️ Extra hands to lighten your team’s load, so you can scale content without losing quality or your mind.
I have the most experience writing for B2B software companies in marketing, sales, automation, productivity, ecommerce, HR, digital security, and project management. If that’s you, let’s talk.
See what content leaders like you are saying about me:
Sam Frenzel
Former Snr. SEO Content Strategist, Vimeo
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog.
We always know we can count on Nathan for quality work!
I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Kaitlin Milliken
Program Manager & Content Editor, HubSpot
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise.
His work successfully matches our brand voice and feels like content created in-house.
If you’re looking for a reliable, professional content writer, you can’t go wrong with Nathan.
Services
Revenue-driving SEO content that converts
For B2B teams tired of content that ranks but never rings the register. Or for teams that want to scale working content.
What you get:
- 2–4 research-backed blog posts per month (1,500–2,500 words)
- SEO keyword research + competitive gap analysis
- Product-led storytelling that feels natural
- SME interviews to add unique insights your competitors can’t replicate
- Complete optimization: meta tags, internal linking, schema markup
- 2 revision rounds
Perfect for:
- SaaS companies with 6-figure ARR who need content that closes deals
- B2B brands targeting bottom-funnel keywords where intent is highest
- Marketing teams who’ve tried generic blog content and got generic results
💰 Starting at $2,500/month
Content resurrection + optimization
For teams with 50+ blog posts that used to perform but now collect digital dust.
What you get:
- Deep audit of your entire blog (unlimited posts reviewed)
- ROI-ranked priority matrix showing which posts to tackle first
- Complete rewrites that preserve what worked, fix what didn’t
- Modern SEO optimization for today’s search landscape
- Updated conversion paths and strategic CTAs
- 90-day performance tracking with clear before/after metrics
Perfect for:
- Companies with 2+ years of blog content and declining organic traffic
- Marketing leaders who need quick wins to prove content ROI
- Teams preparing for funding rounds who need impressive growth metrics
💰 Starting at $350/article
Ready to work with me? Here’s what my kick-off process often looks like:
1. We’ll have a 30-minute discovery call (or email chat) to go over your goals and see if we’re a good fit.
2. Based on what you need, I’ll send over a detailed proposal outlining the scope, deliverables, and timelines.
3. Once we’re aligned, I’ll get access to the materials I need. Docs like briefs, customer insights, and brand guidelines.
4. I’ll send you an outline for each piece, where you can leave feedback and comments. After that, I’ll start writing.
5. I’ll send you a draft. The delivery timeline varies based on the scope.
6. You leave edits in the draft. I’ll address them (for up to two rounds of revision) and send your ready-to-publish draft.
That said, my process is flexible and I can adapt to your needs if needed.
Some of my work:
Email personalization: What is it, how to do it right, and examples to learn from for Zapier
How to record a Google Slides presentation for Vimeo
Marketing Management Process: 5 Steps To Win Team Approval & Results for CoSchedule
Inside the event text messaging strategy that grew Makers Collective’s contact list from 0 to 472 for SimpleTexting
A/B Testing Your Website — All The Tips Devs and Marketers Need to Know for HubSpot
The Guide to Employee Turnover: Definition, Causes, Calculation for Nectar
An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years for Foundation Inc
More talk about my work:
Trevor Larson
Co-founder & CEO, NectarHR
Nathan has blown us away with his ability to research and put together incredible pieces of content.
He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
If you’re looking for a top notch writer, I would highly recommend working with him.
Learn about my process
My process
This is a general overview of the seven-step process I follow to create standout content.
1. Start with why
Before I write, I get clear on why the piece needs to exist.
What’s the goal? Who’s it for? What’s going to make this valuable?
Your content brief typically covers the basics, but I always dig deeper to ensure the strategy is solid before the writing begins.
2. Research, research, research
I roll up my sleeves and dive into SERP analysis, competitive research, and your customer data to find what real people are struggling with and where your content can stand out.
I’m looking for pain points, gaps, and opportunities.
3. Create an outline
I build a clear, logical structure to guide your reader from the first click to the call to action.
Expect skimmable headings, strategic flow, and content designed to keep busy B2B buyers reading.
4. Gather source material
Time to bring in the heavyweights. I look for industry reports, surveys, and studies.
I also conduct interviews and gather insights from internal and external SMEs.
I ensure that every claim is backed and every example is relevant.
5. Write the first draft
With everything in place, I get to work writing a draft that’s clear, engaging, and moves readers naturally from problem to solution.
You’ll see your product woven in, complete with screenshots or real-world examples where they make sense.
6. Optimize for the machines
First, I write for humans.
Then, I fine-tune for search engines and AI overviews.
That means placing keywords where they belong, using structured data where it helps, and implementing on-page SEO that doesn’t kill the vibe.
7. Edit until it sings
I sharpen the intro, tighten the copy, kill the fluff, and make sure every sentence earns its place.
I make a final review so you get content that’s publish-ready without a dozen rounds of edits.
The proof is in the pudding
My work has helped clients save $120K+ they otherwise would have spent on ads. My articles helped attract the same level of traffic, leading to a long-term, cost-effective solution for lead generation.
One article I wrote generated 82 email signups in just one month with a 2.9% conversion rate.
And there are many more like that. Content that drives results because they’re tied to real customer pain points.
Zero to 1,000+ monthly visitors in just 14 days.
$7.6K in monthly organic traffic value.
Devin McCall
Content Marketing Editor, CoSchedule
Nathan is an excellent writer who consistently delivers high-quality work.
His pieces are well-researched, insightful, and very engaging.
As one of our go-to freelance writers, Nathan has helped contribute to the over 300,000 visitors we get to our website each month.
Frequently Asked Questions
Got questions? I’ve got answers.
How long does it take to deliver a piece?
I’ll deliver most articles within 7–10 business days, depending on the scope and complexity. If you have a content calendar to keep up with, I’m happy to align my schedule with yours.
What’s your pricing model?
I offer both per-project pricing and monthly retainers. Blog posts start at $1000, and retainers (3–4 articles per month) start at $3,000/month.
What are your payment terms?
For retainer clients, I invoice monthly at the start of each month. Invoices are usually Net15 or Net30.
For new clients, I typically require 50% upfront and 50% on delivery for project-based work.
Can you also help with content strategy or keyword research?
Absolutely. While writing is my core service, I often assist clients with topic suggestions, keyword research, and content refresh recommendations to help them get even more value from each piece.