Hi, I’m Nathan, a freelance B2B SaaS content writer
Content that ranks, shows up in AI answers,and drives pipeline.
I write comparison articles, “[tool] alternatives” posts, product reviews, and best-of lists that help buyers weigh their options and decide if your product is the right fit.
150+
Keywords on page one
100+
Pages cited in AI
$3M+
In yearly organic traffic value
Trusted by B2B SaaS companies including:
Sound familiar?
If you run content at a B2B SaaS company…
You've likely run into these headaches.
You know what to publish, but you can’t get it written.
You’ve approved the briefs and mapped the opportunities, but important articles keep slipping because you don’t have enough time or writing support.
Your content attracts traffic, but it doesn’t help buyers decide.
You bring people to the site, but too few articles answer the questions they ask before comparing options, booking a demo, or choosing your product.
Outsourcing creates more work than it removes.
You hire a writer to save time, then spend hours correcting weak research, inaccurate claims, generic copy, and product explanations that miss the point.
Agencies cost more than the support you need.
You need reliable content production, but many agencies bundle writing with strategy, reporting, and account management, leaving you to pay for services your team already handles.
A freelance B2B content writer your team can rely on.
That means fewer status updates, less oversight, and content that moves your pipeline.
Clear the content queue without hiring full-time.
Your approved briefs stop piling up. Research, writing, and revisions move forward without you stepping back into production work you’ve already handed off.
Get drafts that require less editing.
You stop correcting copy that missed the point. Every draft reflects your product accurately, so review rounds shrink and publishing stops feeling like a second job.
Help buyers move toward a decision.
Each article answers the questions prospects ask before comparing options, shortlisting vendors, or booking a demo, so your content supports revenue instead of chasing traffic alone.
Add experienced capacity without agency prices.
You pay for the writing capacity you need, not account management, bundled services, or long contracts. You get senior support without the cost and complexity of a full agency.
My process
My B2B SaaS content writing process
Here’s what you can expect from me, from the first conversation to the final draft.
Align the article with your buyer and conversion goal
I’ll define the audience, use case, product angle, objections, and desired next step. You’ll know exactly what the article needs to achieve before writing begins.
Find the strongest bottom-funnel angle
Research will cover search results, sales conversations, reviews, competitor pages, Reddit threads, and AI answers. This reveals what buyers care about while comparing solutions.
Learn the product and gather proof
I’ll test the product, review your documentation, and speak with internal experts when needed. The article will include accurate details, screenshots, examples, and evidence that support your positioning.
Build the brief around how buyers decide
The brief will map search intent, buying stage, objections, comparison criteria, proof points, internal links, and CTA placement. Every section will answer a clear buyer question.
Write and optimize the article
You’ll receive a product-led draft with practical examples, credible sources, clear comparisons, and natural product positioning. The structure will also support Google rankings and AI search visibility.
Refine and prepare the final draft
I’ll check product accuracy, brand voice, internal links, metadata, and CTA placement. You’ll receive a polished article that your team can publish with minimal editing.
Selected work
The articles, and where they rank.
A few pieces I’ve written for B2B SaaS teams, and how they perform today on Google’s results page and in the AI tools your buyers now ask first. This site runs the same playbook, and it ranks and gets cited in AI answers today.
Best SaaS SEO Agencies
On search
#5 on Google
for 'saas seo firm'
Cited in AI
Native Advertising Platform
On search
#1 on Google
for 'native advertising platform'
Cited in AI
The 7 Best Authenticator Apps
On search
#3 on Google
for 'free authenticator apps'
Cited in AI
What Is a Fireside Chat?
On search
#1 on Google
for 'what is a fireside chat'
Cited in AI
Testimonials
What B2B SaaS teams say about working with me
Articles shipped for clients
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.
Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice.
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.
Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice.
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Ready to work with a freelance SaaS content writer?
Your buyers are searching right now. Let’s make sure they find you.
Before we talk
A fit check
I take on a small number of clients at a time, so I'd rather be honest about who I do my best work for.
A good fit
This is for you if...
- You're a B2B SaaS company with a product worth learning deeply
- You need bottom-funnel content that moves pipeline, not just traffic
- You want one senior writer on every piece, no agencies, no juniors
- You care about being cited in AI answers, not just ranking on Google
- You'd rather review and approve than rewrite a draft from scratch
- You're a Messi and Spider-Man fan
Probably not
Not the right fit if...
- You need high-volume content at the lowest possible cost
- You're after a quick SEO hack or a pile of keyword-stuffed posts
- You want a writer who takes orders without weighing in on strategy
- Your content is purely top-funnel brand awareness
- You need a finished article live by tomorrow morning
B2B SaaS content pricing
Straightforward pricing, no surprises.
All retainers run month-to-month. No long-term contracts. No ramp-up, no benefits, no notice period. For less than the cost of one month of a full-time content hire, you get senior-level writing and execution.
Single article
One publish-ready comparison page, alternatives post, product review, or best-of list that reaches buyers while they’re actively evaluating options, and moves them closer to a demo or signup.
BEST FOR
Teams with a defined angle who want to see the quality and process before committing to ongoing support.
Start with one article →Monthly content support
A steady stream of comparison pages, alternatives posts, product reviews, and best-of lists that show up when buyers are researching your category, comparing solutions, and deciding what to try.
4+ articles/month
BEST FOR
B2B SaaS teams with more high-intent topics than their internal team can execute.
Discuss monthly support →EVERY ARTICLE INCLUDES
ADDITIONAL SERVICES
Content strategy
A prioritized list of comparison pages, alternatives posts, product reviews, and best-of list opportunities your buyers are already searching for, mapped to buying stage and ranked by potential impact. A good starting point if you know you need bottom-funnel content but aren’t sure which topics to target first.
From $1,500
Content brief
Your next article starts with a clear angle, structure, and buyer questions mapped out before anyone writes a word. Fewer revision rounds, less back and forth.
From $250
Content refresh
Your underperforming article gets updated research, stronger positioning, and better search alignment so it keeps reaching buyers instead of losing ground.
From $600
Not sure which fits? Book a free 30-minute call and we'll figure it out together.
Book a call
Pick a time that works for you.
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Work with a freelance B2B SaaS writer.
B2B SaaS content built to rank on Google, get cited by AI, and turn organic traffic into demos.
Book an intro callhello@nathanojaokomo.com