How to Create Bottom of Funnel Content That Drives Revenue
How to Create Bottom of Funnel Content That Drives Revenue Nathan Ojaokomo Freelance Writer for B2B Software Companies Read other [ ]
Read article →Freelance Writer for B2B Software Companies
The content partner your marketing team needed yesterday.
I help B2B SaaS companies create long-form content (blog posts, comparison guides, and BoFu articles) that ranks on Google and turns readers into buyers.
Currently accepting 2 new clients
YOU'D BE IN GREAT COMPANY
🤔
This you?
- ✗Your website gets a ton of traffic but it doesn't translate to demos or revenue
- ✗Your content is working and you need to scale
- ✗You're tired of working with agencies or freelancers who leave you with more work to do
- ✗You're building a content engine from scratch and don't know where to start
💡
How I can help
- ✓I write comparison pages and product guides that capture high-intent buyers ready to convert
- ✓I deliver SEO-optimized articles that rank and convert without needing your team to rewrite them
- ✓I can plug in as an extension of your team so you can scale without dropping the ball
- ✓I interview SMEs and turn your product knowledge into content that helps prospects choose you over competitors
What content leaders say about my work
★★★★★
“Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.”
Keri Nelson
Marketing Content Specialist, CoSchedule
★★★★★
“Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.”
Al Chen
Solutions Architect, Coda
★★★★★
“Nathan always produces high-quality work. He's a great writer, but also a very knowledgable marketer. He turns in drafts on time and addresses edit requests right away.”
Michael Glover
Former Marketing Manager, ConvertFlow
★★★★★
“Nathan is a pleasure to work with. He's super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.”
Deborah Tennen
Content Manager, Zapier
Read some of my work
Comparison · Automation↗
$10,000+ saved per year↗
Listicle · Small Business↗
Tool Roundup · Sales Tech↗
Roundup · Security↗
Comparison · AI Dev Tools↗
Alternative Page · SEO Tools↗
How it works
Simple, transparent process
01
Discovery call
We align on your ICP, funnel stage, and what success looks like before a single word is written.
02
Research & brief
Deep SERP analysis, competitor teardown, and a detailed brief you approve before I start writing.
03
Draft & revise
You get a polished first draft with two revision rounds included—most pieces need zero.
04
Publish & report
I help with on-page SEO, internal linking, and share a performance summary 30 days after publishing.
Ready to get started?
Let's TalkProof is in the pudding
82
email signups from a single article in one month
2.9% conversion rate
$120K+
saved by clients who would have otherwise spent it on ads
long-term, cost-effective lead generation
1,000+
monthly visitors in just 14 days
zero to momentum
$7.6K
in monthly organic traffic value
from content alone
Other things clients have said
★★★★★
“Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. We always know we can count on Nathan for quality work! I'd definitely recommend him to those looking for an SEO-aware, highly effective content creator.”
Sam Frenzel
Former Snr. SEO Content Strategist, Vimeo
★★★★★
“Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house. If you're looking for a reliable, professional content writer, you can't go wrong with Nathan.”
Kaitlin Milliken
Program Manager & Content Editor, HubSpot
★★★★★
“Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines. If you're looking for a top notch writer, I would highly recommend working with him.”
Trevor Larson
Co-founder & CEO, NectarHR
★★★★★
“Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice. I highly recommend him for your blog or content needs.”
Danielle Zeitlen Hughes
Personality Branding Consultant, LinkedIn
Transparent Pricing
Simple, honest rates
Clients have replaced $120K+ in ad spend with content that ranks and converts. Unlike paid ads, a well-written article keeps driving pipeline long after you stop paying for it.
BoFu Content Writing
See BoFu details →Starting at
$900/article
Decision-stage content that turns high-intent visitors into demo requests and free trials.
“Nathan always produces high-quality work. He's a great writer, but also a very knowledgeable marketer.”
—Michael Glover, ConvertFlow- Deep competitor & SERP research
- Product-forward narrative
- Conversion-focused structure
- 2 revision rounds included
SEO Content Writing
See SEO details →Starting at
$750/article
Long-form articles that earn organic rankings and pull qualified buyers into your funnel.
“Nathan is a pleasure to work with. His work is really well researched and incredibly thorough.”
—Deborah Tennen, Zapier- Keyword research included
- Long-form (1,500–3,000+ words)
- Internal linking strategy
- 2 revision rounds included
Content Refresh
See Refresh details →Starting at
$500/piece
Revive underperforming content and recover lost rankings, faster than publishing from scratch.
“Nathan is an exceptional writer with excellent communication skills. He consistently produces content that drives meaningful results.”
—Keri Nelson, CoSchedule- Full SERP audit included
- Gap analysis vs. competitors
- Updated stats & examples
- Republishing strategy
Pay per piece or commit to a monthly retainer for consistent, predictable output.
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Read article →Frequently Asked Questions
How long does it take to deliver a piece?
Most articles are delivered within 5–7 business days from brief approval. Rush delivery is available on request.
What makes you different from other freelance content writers?
I don't just write—I think like a marketer. Every piece is built around a conversion goal, not just a keyword. I've worked with enough B2B SaaS companies to understand what moves buyers, and I bring that into every article.
What are your rates/prices?
BoFu articles start at $900, SEO content from $750, and content refreshes from $500 per piece. Monthly retainers are available for consistent output. Let's talk and I'll send over my full rate card.
Can you work with existing content strategy or research?
Absolutely. I can work from your brief, your keyword research, or your content calendar. I'm flexible—just tell me how much direction you want to provide.
Do you work with agencies as well as direct clients?
Yes. I work with both agencies who need a reliable white-label writer and direct clients who want to build their content programme in-house.
What does working together actually look like?
After a short intro call to align on your goals and ICP, I put together a detailed content brief for your approval. Once signed off, I write the draft in Google Docs and deliver it within 5–7 business days. You review, I revise (two rounds included), and we publish. I send a 30-day performance summary after the piece goes live.
How many clients do you work with at a time?
I keep a focused roster of 3–4 clients and typically produce 4–6 pieces per month across all of them. This keeps turnaround predictable and quality high. Retainer clients get priority scheduling.