8 Best B2B SaaS Content Writers to Hire in 2026
Hiring the wrong B2B SaaS content writer costs you more than money. They also cost you time—you’re never getting back [ ]
Read article →Freelance B2B Content Writer
B2B SaaS content that drives traffic, leads, and conversions
I help content teams turn ideas into high-performing articles: SEO content that brings the right audience in and product-led pieces that help them choose.
Currently accepting 2 new clients
Content for companies including:
What I do
Not all content does the same job
Some brings the right people in.
Some helps them choose.
Most teams are strong on one but underperform on the other.
I work across both, so your content doesn't just attract attention, but turns it into pipeline.
What I write
Content for every stage of the funnel
From first-touch awareness to final-decision comparison. The content types that move buyers at every stage, not just one.
In-depth guides
Comprehensive long-form pieces built to rank for competitive head terms, earn links, and become the go-to reference in your category.
Use-case content
Articles built around how buyers use your product to solve a specific problem. High commercial intent, strong mid-funnel conversion.
Strategy breakdowns
Tactical pieces that walk through a framework or process—positioning your brand as the expert and attracting readers ready to act.
Case studies (light)
Story-driven pieces that show results in context without the formality of a full case study. Great for building trust with mid-funnel buyers.
SEO blog posts
Keyword-targeted articles engineered to rank for terms your ICP is already searching—from awareness through to decision-stage.
Educational guides
ToFu content that builds category awareness, establishes authority, and creates the top of a funnel that feeds into commercial pieces.
"What is…" articles
Definitional content targeting high-volume awareness keywords—capturing early-stage buyers and introducing them to your product category.
LinkedIn content
Long-form posts and carousels for B2B founders and executives building an audience and generating inbound directly from LinkedIn.
Where I specialize
The SaaS categories I know best
Marketing Technology
Workflow Automation
Communication & Messaging
HR & People Ops
Sales & CRM
Video & Media
No-code / Low-code
Analytics & Data
E-commerce Tech
Digital & Cybersecurity
Project Management
Customer Success
Creator Economy & Social Media
Small Business
Read some of my work
Comparison · Automation↗
$10,000+ saved per year↗
Listicle · Small Business↗
Tool Roundup · Sales Tech↗
Roundup · Security↗
Comparison · AI Dev Tools↗
Alternative Page · SEO Tools↗
Proof is in the pudding
82
email signups from a single article in one month
2.9% conversion rate
$120K+
saved by clients who replaced ad spend with organic content
long-term, cost-effective lead generation
1,000+
monthly visitors in just 14 days from a single new article
zero to momentum
$7.6K
in monthly organic traffic value from content alone
tracked via Ahrefs
$10K+
saved annually in paid search spend
Case study
One article. One ranking. $10,000 in annual paid search spend displaced.
A single BOFU article I wrote for Zapier now ranks #1 for its target keyword and saves the client over $10,000 per year in paid search spend. Traffic that used to require ad budget now comes in organically, every month, compounding. Acquisition cost displaced. Pipeline generated.
Read the full breakdown →
How it works
My B2B content writing process
01
Discovery call
We align on your ICP, funnel stage, and what success looks like before a single word is written.
02
Research & brief
Deep SERP analysis, competitor teardown, and a detailed brief you approve before I start writing.
03
Draft & revise
You get a polished first draft with two revision rounds included. Most pieces need zero.
04
Publish & report
I help with on-page SEO, internal linking, and share a performance summary 30 days after publishing.
Ready to start?
20 minutes to find out if it's worth moving forward
Tell me your pipeline goal and what you've tried. I'll tell you whether content can get you there—and what that would look like.
Is this a fit?
Who this works for
Good fit
- You’re a B2B SaaS company with an existing content programme that isn’t generating demos or pipeline
- You’re starting a content programme and want BOFU content from day one rather than building toward it for 12 months
- You’ve worked with generalist writers and spent more time editing than publishing
- You have a marketing leader in-house who can set direction but needs a writer who doesn’t need hand-holding
- You want to know who’s writing your content and give feedback directly to that person
Probably not the right fit
- You’re looking for high-volume, low-cost content
- Content isn’t a serious growth channel yet
- You just need someone to execute briefs without input
Not sure? Tell me what you're working on and I'll be straight with you about whether it's a fit.
What content leaders say about my work
“Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.”
Keri Nelson
Marketing Content Specialist, CoSchedule
“Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.”
Al Chen
Solutions Architect, Coda
“Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.”
Michael Glover
Former Marketing Manager, ConvertFlow
“Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.”
Deborah Tennen
Content Manager, Zapier
Transparent Pricing
Simple, honest rates
Clients have replaced $120K+ in ad spend with content that ranks and converts. Unlike paid ads, a well-written article keeps driving pipeline long after you stop paying for it.
BoFu Content Writing
See BoFu details →Starting at
$900/article
Decision-stage content that turns high-intent visitors into demo requests and free trials.
“Nathan always produces high-quality work. He's a great writer, but also a very knowledgeable marketer.”
—Michael Glover, ConvertFlow- Deep competitor & SERP research
- Product-forward narrative
- Conversion-focused structure
- 2 revision rounds included
SEO Content Writing
See SEO details →Starting at
$750/article
Long-form articles that earn organic rankings and pull qualified buyers into your funnel.
“Nathan is a pleasure to work with. His work is really well researched and incredibly thorough.”
—Deborah Tennen, Zapier- Keyword research included
- Long-form (1,500–3,000+ words)
- Internal linking strategy
- 2 revision rounds included
Content Refresh
See Refresh details →Starting at
$500/piece
Revive underperforming content and recover lost rankings, faster than publishing from scratch.
“Nathan is an exceptional writer with excellent communication skills. He consistently produces content that drives meaningful results.”
—Keri Nelson, CoSchedule- Full SERP audit included
- Gap analysis vs. competitors
- Updated stats & examples
- Republishing strategy
Pay per piece or commit to a monthly retainer for consistent, predictable output.
Book a call
Pick a time that works for you
20 minutes. Walk away knowing exactly what's possible.
Other things clients have said
“Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.”
Sam Frenzel
Former Snr. SEO Content Strategist, Vimeo
“Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.”
Kaitlin Milliken
Program Manager & Content Editor, HubSpot
“Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.”
Trevor Larson
Co-founder & CEO, NectarHR
“Nathan is a wonderful writer who is a pleasure to work with. He is a thorough researcher, has a style of writing that is friendly and informative and delivers his work on time. Nathan takes direction and feedback well and you never need to ask him to do something twice.”
Danielle Zeitlen Hughes
Personality Branding Consultant, LinkedIn
Let's talk
Sounds like a fit? Book a call.
Walk me through your content programme and what's not working. I'll give you a straight answer on whether I can fix it.
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What types of B2B companies do you write for?
Primarily B2B SaaS and tech companies—workflow tools, marketing platforms, HR tech, communication software, and adjacent categories. The content types I specialise in (BOFU reviews, comparisons, alternatives) work best for software products with clear competitors and buyers who research before purchasing.
What’s the difference between a B2B content writer and a B2B content strategist?
A content writer produces articles to a brief. A content strategist decides which articles to write, why, and how to structure them to rank and convert, then writes them. I do both. Every engagement starts with the strategic layer: keyword research, SERP analysis, and competitive gap mapping before any writing happens.
How long does it take to deliver a piece?
Most articles are delivered within 5–7 business days from brief approval. Rush delivery is available on request.
How long before content starts ranking?
BOFU content targeting commercial intent keywords typically shows ranking movement within three to six months on a site with established domain authority. Some articles rank faster. The Zapier piece referenced on this page reached position #1 and now displaces paid ad spend month over month. Results compound—that’s the reason content is worth the investment over paid search.
What makes you different from other freelance content writers?
Most freelance content writers cover multiple industries. As a specialised B2B content writer, I focus exclusively on B2B companies—from SaaS to fintech to martech. I think like a marketer, not just a writer. Every piece is built around a conversion goal, not just a keyword. I’ve worked with enough B2B companies to understand what moves buyers, and I bring that into every article.
What are your rates?
BoFu articles start at $900, SEO content from $750, and content refreshes from $500 per piece. Monthly retainers are available for consistent output. Let’s talk and I’ll send over my full rate card.
Do you work on a retainer or per project?
Both. Retainer engagements work well for companies running an ongoing content programme. Project-based work suits companies that want to test a content type, produce a specific campaign, or fill a gap in an existing programme. Either way, there’s no 12-month lock-in.
Can you work with existing content strategy or research?
Absolutely. I can work from your brief, your keyword research, or your content calendar. I’m flexible. Just tell me how much direction you want to provide.
Do you work with agencies as well as direct clients?
Yes. I work with both agencies who need a reliable white-label writer and direct clients who want to build their content programme in-house.
How do you handle industries or products you haven’t written about before?
Research and interviews. Before writing anything, I do a SERP deep-dive, read the top-ranking content in the category, mine Reddit for how buyers actually talk about the problem, and (when useful) interview a subject matter expert at the client company. The goal is always to write something that couldn’t have been produced without actually understanding the buyer.
What does working together actually look like?
After a short intro call to align on your goals and ICP, I put together a detailed content brief for your approval. Once signed off, I write the draft in Google Docs and deliver it within 5–7 business days. You review, I revise (two rounds included), and we publish. I send a 30-day performance summary after the piece goes live.
How many clients do you work with at a time?
I keep a focused roster of 3–4 clients and typically produce up to 12 pieces per month across all of them. This keeps turnaround predictable and quality high. Retainer clients get priority scheduling.
Tell me what you're trying to rank.
If you've got a keyword, a content gap, or a pipeline number you're trying to hit with organic—send it over. I'll tell you whether I can help and what that would look like.
See What We Can Work On Together
Month-to-month. Full visibility into who's writing your content, start to finish.