Hi, I’m Nathan, a B2B SaaS content writer and strategist.
I create SEO/AEO content that helps you get found in search and AI while supporting pipeline.
Want to see if I can help? Book a call.
150+
Keywords on page one
100+
Pages cited in AI
$3M+
In yearly organic traffic value
Trusted by B2B SaaS companies including:
“Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.”
— Kaitlin Milliken, Program Manager & Content Editor, HubSpot
Sound familiar?
If you run content at a B2B SaaS company…
You’ve likely run into these headaches.
You know what to publish, but you can’t get it written.
Important articles keep slipping because you don’t have enough time or writing support.
Your content attracts traffic, but it doesn’t help buyers decide.
Too few articles answer the questions buyers ask before booking a demo.
Outsourcing creates more work than it removes.
You hire a writer to save time, then spend hours correcting weak research and generic copy.
Agencies cost more than the support you need.
You end up paying for reporting and account management your team already handles.
A freelance B2B content writer and strategist your team can rely on.
That means fewer status updates, less oversight, and content that moves your pipeline.
Clear the content queue without hiring full-time.
Approved briefs stop piling up, without you stepping back into production work you’ve already handed off.
Get drafts that require less editing.
Every draft reflects your product accurately, so review rounds shrink and publishing stops feeling like a second job.
Help buyers move toward a decision.
Each article answers the questions prospects ask before comparing options and booking a demo, not just chasing traffic.
Add experienced capacity without agency prices.
You pay for the writing and strategy you need, not account management or long contracts.
My process
My B2B SaaS content strategy & writing process
Here’s what you can expect from me, from the first conversation to the final draft.
Align on the buyer and the conversion goal
We define the audience, angle, and desired next step before any writing begins.
Find the strongest bottom-funnel angle
Research covers search results, reviews, competitor pages, and AI answers to see what buyers care about.
Learn the product and gather proof
I test the product and talk to your team so the piece is accurate, not generic.
Write, revise, and hand off a clean draft
You get a product-led draft built to rank and convert, plus two rounds of revisions.
Selected work
The articles, and where they rank.
A few pieces I’ve written for B2B SaaS teams, and how they perform today on Google’s results page and in the AI tools your buyers now ask first. This site runs the same playbook, and it ranks and gets cited in AI answers today.
Best SaaS SEO Agencies
On search
#5 on Google
for 'saas seo firm'
Cited in AI
Native Advertising Platform
On search
#1 on Google
for 'native advertising platform'
Cited in AI
The 7 Best Authenticator Apps
On search
#3 on Google
for 'free authenticator apps'
Cited in AI
What Is a Fireside Chat?
On search
#1 on Google
for 'what is a fireside chat'
Cited in AI
Testimonials
What B2B SaaS teams say about working with me
Articles shipped for clients
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.
Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Ready to work with a freelance SaaS content writer and strategist?
Your buyers are searching right now. Let’s make sure they find you.
Before we talk
A fit check
I take on a small number of clients at a time, so I'd rather be honest about who I do my best work for.
A good fit
This is for you if...
- You're a B2B SaaS company with a product worth learning deeply
- You need bottom-funnel content that moves pipeline, not just traffic
- You want one senior writer on every piece, no agencies, no juniors
- You care about being cited in AI answers, not just ranking on Google
- You'd rather review and approve than rewrite a draft from scratch
- You're a Messi and Spider-Man fan
Probably not
Not the right fit if...
- You need high-volume content at the lowest possible cost
- You're after a quick SEO hack or a pile of keyword-stuffed posts
- You want a writer who takes orders without weighing in on strategy
- Your content is purely top-funnel brand awareness
- You need a finished article live by tomorrow morning
Hi, I’m Nathan.
I’m a B2B SaaS content writer and strategist based in Ibadan, Nigeria. For the last 5+ years I’ve written for teams at HubSpot, Zapier, Vimeo, and Paddle—content built to rank on Google, get cited by AI, and move buyers toward a decision.
When I’m not deep in a SERP, I’m probably watching Messi highlights or rewatching Spider-Verse for the tenth time.
I believe the thinking is most of the work. The writing is just where it becomes visible.
If that sounds like the writer and strategist you want on your team, let’s talk.
Ways to work together
Choose how much help you need.
Already have a strategy and just need a writer? I can plug in.
Need help deciding what to create? I can handle the strategy.
Or bring me in for both, and I’ll find the opportunities and turn them into finished content.
Writing
For teams that already know what they want to publish. You bring the brief and direction, I handle the research and writing.
- SEO/AEO articles
- BOFU and comparison content
- Product-led content
- Content refreshes
Strategy + Writing
For teams that want someone to find the opportunities and turn them into finished content, without coordinating multiple freelancers.
- Everything in strategy
- Monthly content production
- Product and SME research
- Performance reviews and refreshes
Content Strategy
For teams that need to figure out what to create before they create more of it.
- Search and competitor research
- BOFU opportunity mapping
- Content gap analysis
- Briefs and content plans
Custom projects
Build my strategy →THE DIFFERENCE, IN ONE LINE
Writing—you decide what we create.
Strategy—I help decide what you should create.
Strategy + Writing—I decide with you, then create it.
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
Every engagement includes two rounds of revisions and on-time delivery. Not sure which fits? Book a free call and we’ll figure it out.
Book a call
Pick a time that works for you.
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Work with a freelance B2B SaaS writer & strategist.
B2B SaaS content built to rank on Google, get cited by AI, and turn organic traffic into demos.
Book an intro callhello@nathanojaokomo.com