October 9, 2025

You just read yet another income report, and the writer claims they’ve made $150,000 in the last 9 months. (Many of them aren’t lying.) You then open LinkedIn, and almost every connection has a variation of “SaaS content writer” or “freelance b2b saas content writer” on their headline. Guilty as charged. Now you’re left wondering, what the heck is SaaS content writing? And how do you become a SaaS content writer? You start digging. You read a few job postings. They mention terms such as “technical fluency,” “understanding B2B buyer journeys,” “product-led content,” and “explaining complex software solutions.”  None of which sounds like the blog posts you’ve been writing about iGaming, travel destinations, or recipes. Then you notice the rates. $800 per article. $1,200 for a 2,000-word piece. Some writers charge $5,000 monthly retainers for just 4-6 articles. You’re currently getting $150-$250 for similar word counts. Ouch. You click on a few writer profiles to see what they’re producing. The content looks…fine? It’s not Ogilvy. Neither is it Emily Dickinson—except maybe with the em dashes. Not dramatically better than what you write or could write. So what gives? Why the massive gap?  What do these SaaS writers know that you don’t? Do they have computer science degrees? Years of tech experience you’ll never have? Turns out, none of that. I would know—I’ve been writing long-form content for software companies like HubSpot, Zapier, SimpleTexting, and many more for over 5 years now.   I didn’t have a tech background to start with (I finished university with a degree in Statistics). I wasn’t a developer. I didn’t even fully understand what “SaaS” meant when I wrote my first piece about copywriting resources. What I did have was curiosity about why this niche existed and a willingness to learn a new way of thinking about content. Because that’s what SaaS content writing really is. You need to understand how Software-as-a-Service (SaaS) businesses make money (spoiler: recurring subscriptions, not one-time purchases).  You need to translate technical features into benefits that matter to non-technical buyers. And you need to create content for 3-6 month sales cycles where five different people evaluate the product before anyone agrees to spend money. All of this is learnable. Faster than you’d expect. This guide breaks down what a SaaS content writer actually does on a day-to-day basis, why companies pay significantly more for this work, and what skills separate the high earners from the struggling generalists.  You’ll also see specific steps to land your first SaaS clients, even if you’ve never written a single word about software—all drawing from my experience. By the end, you’ll know whether this niche is right for you. And if it is, you’ll have a roadmap that doesn’t involve spending months figuring things out through expensive trial and error. Table of Contents What a SaaS content writer does A SaaS content writer writes sales and marketing content for software companies. They write about software products and the problems they solve.  The content they create is designed to guide people through various stages of awareness. From “I have a problem” to “this specific tool solves my problem better than the alternatives.” The goal is to educate potential customers, build trust, generate leads, and ultimately grow revenue. Something I’d like you to emphasize is that you will be primarily writing marketing content about these software products.  Yes, an understanding of what the product does is essential, but you’re not going to be “writing software.” Instead, you’re promoting the SaaS product. For example, Notion’s engineers have built features such as databases, AI, and template systems. If Notion hires you as a SaaS content writer, you’re not going to be joining the engineers in writing code. Your responsibility would likely be to write a blog post, like “How to Use Notion as Your Second Brain,” that shows freelancers why they need Notion. You’re explaining why those features matter to someone trying to organize their entire work life. Get it? The content you’ll create On any given week as a saas writer, you might work on: Educational blog posts  These attract an audience searching for solutions to specific problems. Blog posts are often optimized for search engines and designed to demonstrate expertise and build trust with potential clients.  For example, in this blog post for Zapier, I help marketers understand how to personalize their emails. The piece includes real-life emails and expert recommendations on how it’s done.  Since it’s for Zapier, the post also ties in Zapier’s integration with the email service providers people use. Product-led content Product-led content demonstrates how software addresses real-world problems.  Instead of listing features in isolation, product-led content walks readers through use cases, workflows, and outcomes. It answers the question every B2B buyer has: “Will this work for someone like me?” My favorite source of product-led content inspiration comes from Ahrefs’ blog.  Almost every article weaves in different Ahrefs features or products as the solution to their audience’s problem. Comparison pages  Comparison pages position software products against competitors.  This type of content requires researching what competing tools offer, understanding where your product excels, and presenting that information honestly without sounding defensive or overly biased. Here’s an example of a piece comparing Squarespace and WordPress. Case studies and customer stories If you want to buy a new pair of running shoes, you’ll likely spend a ton of time reading what other people have said about said shoes. The same principle applies to software products. Software buyers want to see how others like them have fared using a product. Case studies and customer stories help companies prove that their product can deliver results. For you, as a writer, this means interviewing clients, extracting compelling details, and structuring those insights into narratives that feel authentic rather than like thinly-veiled sales pitches.  Here’s an example of one I wrote for SimpleTexting. In the piece, I wrote about how a text messaging strategy (powered by SimpleTexting, of course) helped a brand build its contact list to nearly 500 from