A B2B content writing service
built for pipeline, not just pageviews
Strategic B2B content writing that earns rankings and moves buyers toward a decision.
Not ready yet? Read a case study →
B2B content written for
Who I work with
Is this you?
I work best with B2B companies at a specific moment in their content journey.
Content Marketing Manager
You need a reliable B2B content writing service that scales output without dropping quality. Someone you can brief once and trust to deliver—no rewrites, no follow-ups.
“You're producing 4+ pieces a month and every new writer costs you hours in edits.”
VP Marketing / Head of Content
You need senior-level B2B content writing without the overhead. You want to work directly with the person writing your content—not an account manager who relays your notes.
“You want results you can show leadership, not a content calendar full of vanity traffic.”
Founder / Growth Lead
You're building your content engine from scratch and need a service that can handle strategy as well as execution—not just a writer who waits for briefs.
“You know content is the play but you don't have time to run it yourself.”
I write for
What you get
What a specialist B2B content writing service actually delivers
I've delivered B2B content writing for HubSpot, Zapier, Softr, Vimeo, Paddle, and more. Every engagement runs the same way: I learn your product, understand your buyer, and build content around a conversion goal—not just a keyword count.
You get direct access to the writer doing the work. No handoffs, no account managers, no junior writers on your account.
Direct access to the writer
You work with me, not a team. Your briefs go directly to the person writing your content.
Consistent brand voice
After the first piece, I match your tone without being reminded. Most clients need zero style edits from piece two onward.
Research-first process
Every piece starts with SERP analysis, competitor teardown, and buyer intent research. The brief is built before the first word is written.
Transparent pricing
Flat per-piece rates and clear retainer options. No surprise invoices, no scope creep.
What I write
Content types included in this service
From top-of-funnel awareness to decision-stage conversion—I cover the full B2B content spectrum.
Comparison pages
X vs Y articles that intercept buyers at the exact moment they're deciding between your product and a competitor.
e.g. Make vs Zapier, HubSpot vs Salesforce
Alternatives articles
Capture buyers shopping away from a competing tool. High intent, high conversion, and often easier to rank for than head terms.
e.g. Best [Tool] Alternatives, [Tool] Competitors
Buyer's guides & roundups
Best-of content for buyers who know what category they want but haven't chosen a winner. Great for featured snippets.
e.g. The 7 Best Sales CRM Software in 2026
Product-led tutorials
Tutorial-style articles that teach prospects to solve a problem using your product—driving trial signups from organic search.
e.g. How to automate [workflow] with [your tool]
SEO blog posts
Long-form articles that rank for high-intent keywords and pull qualified buyers into your funnel at every stage.
e.g. TOFU, MOFU, and BOFU blog content
Content refreshes
Revive underperforming articles and recover lost rankings faster than publishing from scratch. Full SERP audit included.
e.g. Existing posts that have lost traffic or rank
Results
B2B content writing that produces real numbers
email sign-ups from a single article in one month
2.9% conversion rate
saved by clients who replaced paid ads with content
long-term, compounding ROI
in monthly organic traffic value from content alone
tracked via Ahrefs
monthly visitors in 14 days from a single new article
zero to momentum, fast
Published work
B2B content from this service
How it works
How the B2B content writing service works
What happens after you hit that button.
Discovery call
We align on your ICP, funnel stage, target keywords, and what success looks like. 30 minutes, no commitment.
Research & brief
I do the SERP analysis and competitive teardown, then send a detailed outline for your approval before writing starts.
Draft + revisions
You get a polished first draft within 5–7 business days. Two revision rounds are included—most pieces need zero.
Publish + report
I help with on-page SEO and internal linking, then send a 30-day performance summary after publishing.
Why hire a specialist
How I compare
What clients say
Trusted by B2B content teams
Nathan is a detail-oriented, talented freelance writer. His work successfully matches our brand voice and feels like content created in-house. If you're looking for a reliable, professional content writer, you can't go wrong with Nathan.
Nathan always produces high-quality work. He's a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I'd definitely recommend him to those looking for an SEO-aware, highly effective content creator.
FAQs
Common questions about this B2B content writing service
What does a B2B content writing service include?
A B2B content writing service covers the full process of creating content for business audiences—keyword research, SERP analysis, outlining, writing, and optimization. In practice, it means you brief me on a goal, I handle everything from research to final draft, and you get a publish-ready piece that's built to rank and convert.
What types of B2B content do you produce?
My core content types are comparison pages, alternatives articles, buyer's guides, product-led tutorials, SEO blog posts, and content refreshes. I specialize in bottom-funnel and mid-funnel content—the kind that attracts buyers who are already researching solutions, not just curious readers.
Do you offer B2B content strategy as part of the service?
Yes. For clients who want more than just execution, I can help with content strategy: identifying which keywords to target at each funnel stage, building a content calendar, and mapping your existing content gaps. Strategy is typically scoped as part of a retainer or as a standalone audit before we start writing.
How much does a B2B content writing service cost?
BoFu articles (comparisons, alternatives) start at $900. SEO blog posts start at $750. Content refreshes start at $500. Monthly retainers are available for consistent output and include priority scheduling. I'll send a full rate card after a short discovery call.
How many pieces can you produce per month?
I work with 3–4 clients at a time and produce 4–6 pieces per month across all of them. If you need higher volume, retainer clients get priority and we can discuss a structure that works. Quality is the constraint, not effort.
Can I try one piece before committing to a retainer?
Yes—most clients start with a single piece to test the process. After the first article, we both have a clear sense of fit, voice, and workflow before committing to anything longer term.
Do you work with content agencies as well as direct clients?
Yes. I work with agencies who need a reliable white-label B2B content writer for their clients. If you run a content or SEO agency and need consistent, high-quality output, let's talk.
Ready to start with a B2B content writing service?
Let's talk about your content goals. Book a free 30-minute discovery call. No commitment, no pressure.