About
The writer behind
the rankings
I'm Nathan, a freelance B2B SaaS content writer from Ibadan, Nigeria. I've spent the last 5+ years writing for brands like HubSpot, Zapier, Vimeo, and CoSchedule, helping them turn organic search into a reliable pipeline channel.
YOU'D BE IN GREAT COMPANY
Background
From $1 per 1,000 words
to $1,000 per piece
I got my start in writing in my fourth year at FUTA, where I studied Statistics. I was working for a guy who was working for a guy, and at the current exchange rate, I was earning around $1 per 1,000 words. Good times.
A month after NYSC, COVID hit. Finding work locally was nearly impossible, so I turned back to writing. I found writers on Twitter and LinkedIn: Lizzie, Chima, Elise, and Marijana, who were building real careers in B2B SaaS content. So I studied what they wrote, where they published, and how they thought about content strategy.
I took courses, read obsessively, got certified, and pitched relentlessly. Nobody drops serious money on a new writer, so I started with guest posts to build a byline. Shoutout to Ben and Rebecca, who handed me my first big ones, and that opened the door to paid work.
Today I write for brands like Zapier, HubSpot, Vimeo, and CoSchedule. What makes me proud isn't just the rate jump from $1 to $1,000 per piece. It's when the work actually works.
Industries
Verticals I know well
Deep familiarity with the buyers, the competitors, and the content that works.
Marketing & GTM Tech
Tools that help marketing and sales teams plan, execute, and measure growth.
Automation & Productivity
Platforms that help teams move faster and eliminate manual work.
HR & Recruitment Tech
Software for hiring, managing, and engaging the modern workforce.
Communications & Messaging
Platforms that connect businesses with customers across every channel.
How I work
What I believe about good content
Content should earn its place
Every piece I write has a job: a keyword to rank for, a buyer to convince, a question to answer. I don't write for word counts.
Research before writing
I spend more time in the SERP and with the brief than I do in a doc. The thinking is the work. The writing is just recording it.
Understand the buyer, not just the topic
I write for the person who'll read the article at 9am on a Tuesday with six other tabs open. That reader has a specific problem and limited patience.
Relationships over transactions
My best clients have been partners for years. I invest in understanding their brand, their audience, and what success looks like for their team.
Off the brief
A few things that aren't on my CV
Based in
Ibadan, Nigeria. Neighbor to the louder, more popular Lagos.
Off the clock
Cooking, the gym, and good movies. In no particular order.
Hot take
Avatar: The Last Airbender is the greatest animation ever made. Into the Spider-Verse is a close second. Not taking questions.
Degree
Bachelor's in Statistics from FUTA. Turns out it's useful for reading SERP data.