Services
Content that earns its place in your funnel
I write B2B SaaS content that reaches buyers when they're closest to making a decision—and makes it easy to choose you.
Get in touchDecision-stage content that turns high-intent visitors into demos
Bottom-of-funnel articles—comparison pages, alternatives, reviews—written for buyers who are close to a decision. These are the highest-ROI content types in B2B SaaS because the reader is already looking for a reason to choose.
See full details →What's included
- Deep competitor & SERP research
- Product-forward narrative
- Conversion-focused structure
- 2 revision rounds included
- 30-day performance check-in
Long-form articles that earn rankings and pull in qualified traffic
Research-backed, long-form content targeting the keywords your ICP is actively searching. Written to rank, to read, and to move buyers toward a decision—not just to fill a publishing calendar.
See full details →What's included
- Keyword & SERP research included
- 1,500–3,000+ words
- Internal linking strategy
- 2 revision rounds included
- 30-day performance check-in
Revive underperforming content and recover lost rankings
Faster than publishing from scratch. I audit your existing article, identify why it’s slipping, and rewrite it to match current SERP intent—so you recover rankings instead of starting over.
See full details →What's included
- Full SERP audit
- Gap analysis vs. top competitors
- Updated stats & examples
- Republishing strategy
- 2 revision rounds included
Thought leadership that builds your audience and generates inbound
B2B founders and executives who show up consistently on LinkedIn generate inbound without ad spend. I write posts, carousels, and long-form content that sounds exactly like you—because it starts with you.
See full details →What's included
- Voice matching & tone calibration
- Posts, carousels, and long-form
- Weekly content batching
- Topic ideation included
- Monthly strategy review
Specialized for
More ways I can help
Specialist SaaS content without the agency overhead, handoffs, or account manager markup.
Learn more →Dedicated content writing for B2B software companies that need a writer who understands the product category.
Learn more →Strategic content across the full B2B funnel—from awareness to decision—built around your ICP.
Learn more →ICP-specific SEO content strategy that maps keywords to funnel stages and prioritizes pipeline impact.
Learn more →Content strategy and SEO direction for SaaS marketing teams who need a senior outside perspective.
Learn more →Frequently asked questions
How long does a typical project take?
Most articles are delivered within 5–7 business days from brief approval. Rush delivery is available on request.
Do you work on retainer or per project?
Both. Retainer engagements work well for companies running an ongoing content programme. Project-based work suits companies that want to test a content type or fill a gap. Either way, there’s no 12-month lock-in.
What industries do you write for?
Primarily B2B SaaS and tech—workflow tools, marketing platforms, HR tech, communication software, and adjacent categories. The content types I specialize in work best for software products with clear competitors and buyers who research before purchasing.
Can you work from an existing brief or keyword list?
Absolutely. I can work from your brief, your keyword research, or your content calendar. Just tell me how much direction you want to provide.
What’s your revision policy?
Two rounds of revisions are included with every article. Most pieces need zero or one round. If a piece misses the brief entirely, I’ll make it right.
Not sure which service you need?
Tell me what you're working on and I'll give you an honest take on the best approach.
Get in touch