Freelance B2B SEO Consultant
for SaaS Companies
I help B2B SaaS marketing leaders build content strategies that map to how their buyers research and decide. Keyword research, content audits, topic planning, and execution—scoped to what your team actually needs.
You have writers.
The content still isn't working.
A lot of B2B SaaS marketing teams reach a point where production isn't the problem. There's a content calendar. There are writers hitting deadlines. Articles are going live consistently. But the content isn't moving the right buyers, and when leadership asks which pieces are driving pipeline, the answer is murky.
The issue is usually upstream from execution.
A content calendar built around topic ideas or broad keyword lists will produce content—it just won’t produce content that reaches buyers at the right stage. When nobody has gone deep on what your ICP is actually searching at each point in their evaluation, the calendar fills up with content that ranks for the wrong audience or doesn’t rank at all.
Most B2B SaaS companies have published more than they realise. Some of it is ranking and not converting. Some of it is a few updates away from ranking well. Some of it is pulling in traffic from an audience that will never buy. Without a structured audit, you keep producing new content while the library underneath it goes unmanaged.
Freelancers and in-house writers need a clear brief to produce content that performs. When the brief is thin—a keyword, a rough angle, a word count—the output reflects that. The research doesn’t go deep enough. The audience specificity isn’t there. The piece ranks somewhere and converts no one.
Bringing in a B2B SEO consultant with a SaaS focus fixes the strategy layer. The writers you have can keep doing what they do—with a clearer picture of what to write, who to write it for, and how to position it against what's already ranking.
How B2B SEO consulting works in practice
Hiring a B2B SEO consultant isn't a substitute for having writers. It's a layer above execution that makes execution more effective.
Audit what you already have
Before building anything new, I go through what’s already published: what’s ranking and not converting, what’s close to ranking and needs a refresh, what’s pulling in the wrong audience, and what gaps exist between what you’ve covered and what your buyers are actively searching. This is where most engagements surface the fastest wins—three to five pieces that are a targeted refresh away from meaningful ranking improvement.
Build the strategy around commercial intent
The content plan that comes out of this process is organised around buyer decisions, not topic ideas. Every piece maps to a funnel stage, a specific ICP, and a keyword with clear intent. BOFU content—alternatives pages, comparison articles, category reviews—gets prioritised because that’s where the conversion impact is most direct. I also look at what competitors have covered, where they’ve left gaps, and what angle makes your content specifically useful to your ICP.
Execute, advise, or both
Some clients need the content written. Some have writers and need briefs detailed enough that the output actually matches the strategy. Some need a mix—I write the anchor pieces and brief everything else. The engagement gets scoped around what your team has capacity for and where the gaps are.
What B2B SEO consulting covers
A structured review of what’s published, what’s ranking, what’s converting, and what’s pulling in traffic that doesn’t match your ICP. Includes internal linking gaps, refresh candidates, and coverage gaps against your competitors.
Identifying the commercial intent keywords your ICP is searching at each funnel stage, mapping them to content types, and building a prioritised plan around conversion potential rather than search volume alone.
Building out the content architecture around your core keywords—the BOFU anchor pieces, the informational content that supports them, and the internal linking structure that ties them together.
Detailed briefs for each piece—audience, intent, angle, structure, internal links, and what the content needs to do—built so that any writer can execute them without coming back for clarification.
For teams that need production alongside strategy, I write the pieces that require the most research depth: BOFU articles, comparison pages, alternatives posts, and cornerstone guides.
For teams that want a consistent strategic layer without full execution support—quarterly planning, content calendar review, brief feedback, and performance assessment as the content matures.
What I don't handle
Technical SEO, link building, paid search, and analytics infrastructure. If your site has crawlability or page speed issues affecting rankings, a technical SEO specialist needs to address those separately.
My focus is entirely on content strategy and content production.
Built for B2B SaaS marketing leaders who have content capacity but need strategic direction
- Marketing managers or heads of content at Series A through C SaaS companies where content is a primary acquisition channel
- Teams with writers in place—in-house or freelance—who need stronger briefs and a clearer content plan
- Companies that have been publishing consistently but can’t draw a line between content and pipeline
- Marketing leaders who want a specialist embedded in their process, not an agency running a separate playbook
- Early-stage companies that haven’t defined their ICP—the positioning work needs to happen before content strategy
- Teams looking for a single vendor to own technical SEO, content, links, and paid together
- Companies that need high-volume content production without strategic depth
“Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.”
“Nathan is a highly dependable and capable writer. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.”
Frequently asked questions
What’s the difference between a B2B SEO consultant and an agency?
An agency brings a team and a process, and you work with an account manager who sits between you and the people doing the work. A B2B SEO consultant works directly with your team—the strategy gets built by the same person executing it or advising on it. For B2B SaaS companies under a certain budget threshold, a consultant typically delivers more strategic depth per dollar than an agency retainer.
Do you work with in-house content teams?
Yes, and that’s often where the engagement is most useful. If you have writers who can produce but need clearer direction, I build the briefs and the strategy, and your team executes. You get the strategic layer without replacing what’s already working.
How is this different from hiring a content strategist?
A content strategist typically builds plans and calendars. A B2B SEO consultant builds plans around search data—what your buyers are actually searching, what’s already ranking for those terms, and what angle your content needs to take to compete. The strategy is grounded in how the SERP is behaving, not just what topics seem relevant.
What does an engagement look like?
It starts with the audit—understanding what you’ve published, what’s working, and where the gaps are. From there, we build the keyword map and content plan. Then I either write the content, build the briefs for your team, or both, depending on what you need. Engagements are scoped to the work, not sold as open-ended retainers.
What types of content do you focus on?
BOFU content is the priority: alternatives posts, comparison pages, product reviews, and use-case-specific guides. These reach buyers in evaluation mode and have the most direct line to conversion. Educational and informational content gets built around them to support authority and topical coverage.
How long before results show up?
Content SEO typically takes three to six months before you see meaningful ranking movement, depending on domain authority and keyword competitiveness. The audit and refresh work often surfaces faster wins—pieces already ranking on page two that can move to page one with targeted updates. New content takes longer but compounds over time.