For B2B SaaS teams at $3M+ ARR
AI search optimization services for B2B SaaS.
Get your product onto the shortlist AI hands your buyers.
Your buyers are asking AI which software to choose. I help your product become easier to find, understand, and cite—with content built around buying decisions and a clear plan for what to fix first.
A 30-minute call to scope the audit. You talk to the person doing the analysis, not an account manager.
- ChatGPT
- Perplexity
- Gemini
- Claude
- Google AI Overviews
- Google AI Mode
Content experience with teams you know
The opportunity
Be part of the answer. Before the demo request.
What are AI search optimization services?
AI search optimization services help your company get named and cited when buyers ask ChatGPT, Perplexity, Gemini, Claude, or Google’s AI features for recommendations. For B2B SaaS, the work centers on the questions people ask while they compare products, check fit, and build a shortlist, such as “best [category] software for [use case]”, “[competitor] alternatives”, and “[tool] vs [tool]”.
You’ll also see it called GEO (generative engine optimization), AEO (answer engine optimization), or AI SEO. My approach combines all three with SEO basics. I work out the buyer’s question, publish the clearest answer to it, and track whether AI names your product.
Already investing in SEO? This builds on it. Google says its AI features run on the same SEO foundations, and the AI tools that search the web usually cite pages that already rank.
What I do
AI SEO services you can check.
Research turns into a ranked plan, the plan turns into pages, and every review comes back to one question: does AI name you when your buyers ask?
01
AI search visibility audit
I run your buyers’ questions through the AI tools they use and record who gets named, how often, and which pages each answer cites.
You getA dated visibility baseline and a competitor gap list.
02
Buyer-question research
Category, comparison, alternatives, and use-case questions, written the way your buyers ask them and checked against what sales hears on calls.
You getA prioritized map of questions to pages.
03
GEO and AEO content fixes
Clearer pages with direct answers, specific product details, current pricing, honest comparisons, and input from the people who know the product.
You getPage-level recommendations or finished rewrites.
04
Technical discoverability review
Can search and AI crawlers reach your priority pages? Is the key content in the HTML, and does your structured data match what the page says?
You getA fix list your developers can work through.
05
Content for buying decisions
Comparison pages, alternatives posts, use-case pages, and product-led guides that help a buyer see you’re the right fit, structured so AI tools can quote them.
You getResearched briefs or publish-ready pages.
06
Tracking and reporting
For ongoing work, the same prompt set runs every day, so you can see whether the pages we change move the answers.
You getA monthly report on mentions, citations, AI referrals, and leads.
Start here · AI visibility audit
Know where you stand. Know what to fix first.
Before another content project goes on the calendar, find out where AI leaves you out and which pages could change that. Audits start at $1,500 and take about two weeks.
Book a visibility audit ↗The first call confirms fit, scope, timing, and price.
A clear baseline. A plan you can use.
- 01
Your buyer-question map
30 questions your buyers ask AI, covering category shortlists, alternatives, comparisons, and use cases, agreed with you before tracking starts.
- 02
Your visibility baseline
Mentions, linked citations, and cited pages for you and up to three competitors across ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode, plus Claude checked by hand.
- 03
Your page-by-page priorities
What to create, refresh, or rewrite on your site, the third-party lists and review sites worth getting onto, and any crawl issues for your developers.
- 04
Your 90-day plan
Each priority with the buyer question, the page, the reason, and who owns it, in the order I’d tackle them.
AI answers change by platform, location, and run, so I track the prompts daily for two weeks instead of trusting one screenshot.
What an audit finds
A sample audit, question by question.
Here’s the shape of the findings for Northwind, a fictional customer onboarding tool. Each row is a question a buyer asks AI, how often Northwind gets named, who gets named instead, the page AI leans on, and the first fix.
| Stage | What the buyer asks AI | Northwind named | Named most / problem | Most-cited source | First fix |
|---|---|---|---|---|---|
| Shortlist | Best customer onboarding software for a growing SaaS team | 14% | Competitor A, 86% | G2 category page | Category comparison page, pitch the top roundup |
| Alternatives | Competitor A alternatives for a small product team | 31% | Competitor B, 74% | A “Competitor A alternatives” roundup | Alternatives page, request a spot in the roundup |
| Comparison | Northwind vs Competitor A | 100% | Old pricing in 60% of answers | Two-year-old review listing | Comparison page with current pricing, update the listing |
| Integration | Onboarding tool that works with HubSpot and Segment | 0% | Competitor A, 63% | Competitor A’s integrations page | Pages for the top three integrations |
| Use case | How to cut trial drop-off in week one | 0% | Competitor B, 57% | Competitor B’s help docs | Use-case guide built on activation data |
Illustrative figures for a fictional brand. In a real audit, each of your 30 questions runs daily for two weeks across ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode, so each figure comes from about 70 answers instead of one screenshot. I check Claude by hand with the same questions.
The table feeds the 90-day plan: the alternatives and comparison fixes usually come first, since those buyers are closest to a demo.
Proof
The kind of pages AI has cited.
Pages I’ve written for SaaS teams, built the way your audit fixes would be. ChatGPT and Google’s AI answers have cited them when people asked about the topic.
Zapier
The 7 Best Authenticator Apps
Has been cited by ChatGPT for “top authenticator apps” and “best 2 factor authenticator app”.
Read itZapier blog ↗
Taboola
Native advertising platforms guide
Has been cited in Google’s AI answers for “best native ads platform” and “native ads network”.
Read itTaboola blog ↗
Vimeo
What Is a Fireside Chat?
Has been cited in Google’s AI answers for “what is a fireside chat” and “fireside chat format”.
Read itVimeo blog ↗
On my own site
I run the same audit on myself.
When buyers ask AI for a B2B SaaS writer, my site is the most-named brand in my tracking, and AI answers have cited over 100 of my pages. Third-party roundups that AI reads list me too, and several recent leads found me by asking Claude.
The audit also showed a gap. AI named me in roughly 7 of 10 answers when buyers asked for a SaaS writer, and almost never when they asked for a content strategist. The cause was my own pages: my llms.txt file, About page, and Contact page all called me a “content writer”, and AI repeated it. I rewrote them to lead with strategy, and I keep tracking the same questions to see the answers shift.
Your audit looks for the same kind of gap: the questions where you should be named and aren’t, and the pages or listings that explain why.
How we work
From “are we showing up?” to a plan your team can use.
Each step ends with something your team can review and act on, so you’re never waiting on a report to know what happens next.
- 01
Learn your product
We agree on your best-fit customer, your category, the competitors you lose deals to, and the questions sales hears most.
- 02
Find the gaps
I review the answers, the sources they cite, and the pages you already have, then rank the gaps by how close they sit to a purchase.
- 03
Fix the pages
Your team gets briefs it can run with, or I handle the rewrites and new pages. You choose, and implementation is scoped separately from the audit.
- 04
Measure and adjust
On ongoing work, the same prompts run every day, and we review mentions, citations, AI referrals, and qualified leads each month.
Who you’ll work with
Someone who knows how SaaS buyers choose. No account manager in between.
I’m Nathan, a B2B SaaS content strategist and SEO consultant. I’ve worked with teams at HubSpot, Zapier, Vimeo, Paddle, and Softr on the pages buyers read right before they choose a tool, so your audit starts from how your buyers decide, not from a generic checklist.
For a software company at $3M+ ARR, that usually means getting more out of the product knowledge, customer proof, and content you already have. Your team reviews the decisions and the finished pages, and you always know who’s doing the work.
100+
pages I’ve written that AI answers have cited
#1
most-named brand in my AI tracking for SaaS writer questions
5+
years writing for SaaS teams
See my work ↗“His work successfully matches our brand voice and feels like content created in-house.”
How we measure it
A citation is a start. Pipeline is the goal.
AI visibility needs a repeatable baseline and a link to demand. We agree on both before work begins.
- 01
Visibility
Does AI name you for the agreed buyer questions? Is it a passing mention, a recommendation, or a linked citation to your site?
- 02
Accuracy
Does the answer describe your product, pricing, and best-fit customer correctly, or is it repeating a two-year-old review?
- 03
Buyer activity
Which visits, demo requests, and opportunities trace back to AI referrals? A “How did you hear about us?” field on your demo form catches what analytics misses.
Choosing a provider
How to choose AI search optimization services for B2B.
Whoever you hire should be able to show you what they’ll check, what you’ll get, and how you’ll judge progress. Use these questions when you compare proposals, including mine.
| Ask about | A useful answer includes |
|---|---|
| Buyer understanding | Prompts built from your sales calls, competitors, and use cases, not a generic keyword list. |
| The audit itself | Named AI platforms, a fixed prompt set, dated screenshots or exports, and a list of actions. |
| Who does the work | A named person you can talk to about the findings, and a clear list of what your developers need to do. |
| Measurement | Mentions, citations, AI referrals, and qualified leads reported separately, against a baseline. |
| Scope and cost | A written scope with deliverables, revisions, reporting, and any follow-on work priced before you sign. |
✓ Where I fit best. A B2B SaaS team with an established product, someone who can review and publish pages, and a need for one hands-on person to run the strategy and the writing. If you need a site migration or a large digital PR program, a bigger agency will cover more of that work.
Before we talk
Your AI search questions, answered.
Want to talk through your situation first?
Email me ↗What’s the difference between AI SEO, GEO, and AEO?
AI SEO is the broad term for showing up in AI-assisted search. Generative engine optimization (GEO) focuses on being named or cited in generated answers, and answer engine optimization (AEO) focuses on making your content the direct answer. The terms overlap heavily, and I treat them as one content-led search strategy.
Do AI search optimization services replace SEO?
No. Search-connected AI tools pull from pages that already rank, and Google says AI Overviews and AI Mode need no special optimizations beyond its existing SEO guidance. AI search work adds a focus on buyer questions, the sources AI cites, accurate product information, and visibility tracking.
Which AI platforms do you cover?
ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode are tracked daily with a monitoring tool. Claude isn’t covered by the tools I use, so I check it by hand with the same prompts. If your buyers lean on another tool, we can add it to the scope.
How much do AI search optimization services cost?
AI search optimization starts at $1,500. You get a written scope and quote before any work starts, and the first call doesn’t commit you to anything. Every rate is on my pricing page.
How long does AI search optimization take to show results?
In my experience, fixes to your own pages can show up in search-connected tools like Perplexity and Google AI Mode within a few weeks of being crawled. Getting onto third-party lists usually takes one to three months. Answers from a model’s built-in knowledge move slowest, since they change when the model is retrained. Nobody can promise a date for a citation.
Can you guarantee ChatGPT will recommend my product?
No. The platforms control their answers, and results change between prompts, users, and days. I can improve what AI can find and read about your product, and measure the change against a dated baseline.
Do we need an llms.txt file, or to allow AI training bots?
Google doesn’t need an llms.txt file for its AI features. For ChatGPT search, OpenAI uses OAI-SearchBot for search and GPTBot for training, and you can allow one without the other. The review checks search access while respecting your company’s training preferences. I keep an llms.txt on my own site because it’s cheap to maintain, not because any engine requires it.
Do you offer managed AI search optimization services?
Yes. After the audit, the prompt tracking, page fixes, and monthly reporting can continue as an ongoing engagement, so you see whether the changes move the answers. Before we start, we agree which pages I handle and which changes your web team owns.
Is this a fit for SaaS startups?
It fits B2B software companies with an established product and a clear customer profile, often founders and marketing leads at $3M+ ARR. Earlier-stage startups can get value from an audit if they know who buys and can act on the findings.
What do you need from our team to start?
A product walkthrough, your ideal customer profile, your main competitors, and the questions buyers ask before they purchase. Search Console and GA4 access helps me compare AI visibility with your Google rankings and measure AI referrals. Sales notes and one reviewer on your side turn the findings into pages faster.
Let’s find your gaps
Is AI recommending someone else to your buyers?
Book a conversation about a visibility audit. We’ll discuss your product, your buyers, and what you need to learn before you invest in more content.
Book a visibility audit ↗