The US has more healthcare marketing agencies than McDonald’s.
One data firm tracks 21,058 of them. McDonald’s has 13,706 US restaurants. That’s also more than three agencies for every hospital in the country, which may explain your inbox.
Nobody has time to compare 21,058 firms. So this list narrows it to 12, grouped by who they serve, with what each one costs where I could find it and what to ask before you sign.
The best healthcare marketing agencies at a glance
Find your kind of organization in the third column and start there. The order isn’t a ranking, and Clutch figures are minimum project sizes rather than monthly fees.
| Agency | Best for | Who it serves | Starting price |
| Intrepy | Specialty and surgical practices | Private practices, MSOs | Sources conflict: from about $1,500/month for solo physicians |
| Practice Builders | Small practices that want staff training too | Solo and group practices | Intake form starts under $400 |
| PilotPractice | Marketing plus an AI receptionist and CRM | Private practices, med spas | Not published |
| Cardinal | Multi-location groups | Provider groups, DSOs | Clutch minimum $5,000+; form budgets from $50,000/month |
| Healthcare Success | Brand and digital under one roof | Hospitals, multi-location groups, behavioral health | Most clients invest $10,000+/month |
| WebFX | Broad programs with reporting | Practices and groups | From $3,000/month |
| Amsive Health | Health systems and health plans | Health systems, health plans | Not published |
| Aha Media Group | Healthcare content | Health systems, B2B healthcare | Not published |
| Brighter Click | Clinical trial recruitment | Trials, clinics | Clutch minimum $10,000+ |
| Sōvyn | Health tech PR and demand generation | Health tech, biotech | Not published |
| Clarity Quest | B2B health tech pipeline | Health tech, biotech, devices | Clutch minimum $50,000+ |
| NoGood | Digital health growth | Digital health, consumer health | Average retainer above $20,000/month |
What is a healthcare marketing agency?
A healthcare marketing agency helps providers and health companies reach patients or buyers within the rules that cover health data and medical claims. The term spans three different markets, and few agencies serve all of them well.
- Providers. Practices, multi-location groups and health systems that need booked patients.
- Health tech and medtech. B2B companies selling to hospitals and clinicians over long sales cycles.
- Pharma and life sciences. Brands working through medical and regulatory review. Global networks lead this market, so they get a pointer further down rather than an entry.
How I chose these healthcare marketing agencies
I started with 25 agencies and 13 published lists. Many of those lists come from an agency that ranks itself first, so I went back to each firm’s own site, case studies and pricing, plus Clutch where it had a profile.
I favored firms that work mainly in healthcare, show results from a client you’d recognize as similar to you, say clearly who they serve, and give some public signal on price. WebFX and NoGood are generalists, and their entries say so.
Every result below is the agency’s own number, so treat it as a claim to check on a call.
1. Intrepy: Best for specialty and surgical practices
An orthopedic surgeon and a dermatologist don’t win patients the same way, and Intrepy is set up around that difference. The agency has worked only with private practices and healthcare organizations since 2014, and it says that covers more than 40 subspecialties.
Why Intrepy might be a fit
You shouldn’t have to teach this team how your procedures or referrals work. Its SEO, medical content, social media and website work is aimed at surgical practices and MSOs, and it will tell physician and patient stories for practices whose admin teams have no time to do it.
Its Tennessee Orthopaedic Clinics case study reports a 94% rise in organic traffic. That’s an early signal, so ask how many of those visits turned into appointments.
Intrepy pricing
You’ll find three different numbers for Intrepy. Its own list says its solo physician product starts at about $1,500 a month, another list says $750, and Clutch shows a $10,000+ minimum project. I couldn’t find a pricing page, so get the fee in writing.
2. Practice Builders: Best for small practices that want staff training too
If your phone rings out or new patients never come back, more ads won’t fix it. Practice Builders has worked exclusively with medical practices since 1979, and it sells staff development alongside its marketing.
Why Practice Builders might be a fit
A smaller practice can buy websites, reputation management, video and new patient campaigns here, plus staff development and patient retention work. So if your front desk is part of the problem, you can deal with both through one company.
It says it has helped nearly 16,000 healthcare professionals and practices, from solo offices to multispecialty clinics and urgent care centers. The main proof is its testimonials, including one client who reports revenue up 20% and referrals up 25%.
Those testimonials aren’t dated. Before you commit, ask for a recent example from your specialty.
Practice Builders pricing
You may be able to start small here. Practice Builders doesn’t publish prices, but its intake form offers budget bands from under $400 to over $1,201, well below the other figures on this list.
3. PilotPractice: Best for marketing plus an AI receptionist and CRM
One owner’s review on PilotPractice’s site describes wasting “a year and upwards of $30,000” on a website, marketing and ads elsewhere before switching. If you’ve been burned before, that may sound familiar. This Tempe agency works only with healthcare practices, including med spas, plastic surgeons, dentists and mental health clinics.
Why PilotPractice might be a fit
A good ad can still lose a patient at the phone. Alongside Google and Meta ads, websites, SEO and video, PilotPractice has its own CRM, KloudMD, which connects to your EMR, and an AI receptionist that answers calls and texts and books visits.
That leaves you with fewer vendors to coordinate. It reports taking TREAT Medspa from 58 to 200+ consults, and its portfolio shows 114 practice websites, so you can see whether the style suits yours.
Your leads and patient conversations would sit in its systems. Find out what you can take with you if you leave, and how the AI receptionist handles patient information.
PilotPractice pricing
PilotPractice doesn’t publish prices. Ask for a quote with the marketing fee, software and ad spend on separate lines.
4. Cardinal: Best for multi-location groups
Some clinics in a network sit half empty while others turn patients away, and ad budgets rarely know the difference. For ATI Physical Therapy, Cardinal sorted clinics into “starved” and “stable,” then moved spend toward the starved ones. It reports a 54% lower cost per lead and a 77% higher conversion rate over four months in 2023.
Cardinal now operates as the healthcare division of Power Digital, and patient acquisition for provider groups is its focus.
Why Cardinal might be a fit
Spend that follows capacity is the reason to call. RevRx, its planning tool, uses media mix modeling to show which channels produce patients, which gives you something concrete to bring to a CFO or private equity owner.
The same ATI project moved the group from Google Analytics to Mixpanel to support HIPAA compliance, and you’d want an agency raising that kind of change without being asked. Cardinal also reports 116% more leads for a growing dental group.
Its site talks about groups “ready to hyperscale.” If you run one location, ask whether you’re a fit before you book a call.
Cardinal pricing
Cardinal doesn’t publish prices. Clutch lists a $5,000+ minimum project, while the lowest monthly marketing budget on its consultation form is $50,000 to $100,000, so it looks built for groups with large ad budgets.
5. Healthcare Success: Best for brand and digital under one roof
Healthcare Success’s own pricing guide sends solo practices toward cheaper software and vendors, which tells you who it’s built for. Founded in 2006, it works with hospitals, multi-location practices, addiction treatment centers, skilled nursing, health plans and life sciences companies.
Why Healthcare Success might be a fit
Look here when your brand and your campaigns need to be planned together, instead of handed to two vendors who never talk. Strategy, branding, creative and digital all sit in one team, and a HIPAA-protected call tracking platform lets you follow calls and campaigns in one place.
The case studies range widely. Muir Wood, an adolescent treatment provider, reports 133% more patient admissions through organic search, and there’s work with a dermatology group across 17+ locations.
With a client mix that broad, ask for the example closest to your own service line.
Healthcare Success pricing
There’s no rate card. Its guide says most clients invest at least $10,000 a month, and Clutch lists a $25,000+ minimum project.
6. WebFX: Best for broad programs with reporting
WebFX is the generalist in this group, and it has the review record to show for it. Clutch gives the Pennsylvania agency 4.9 from 454 reviews, by far the most on this list.
Why WebFX might be a fit
Capacity is the draw. You can hand over SEO, PPC, content, email, social and web design to one company and see the results in its own reporting software, which helps when several people want the numbers.
It says it has 98,500+ hours of healthcare work, and its healthcare pages name case studies for Hurst Pediatric Dentistry and Merrimack Valley Psychological Associates.
Healthcare is one industry among many there, so ask who on your account has worked with practices like yours.
WebFX pricing
WebFX’s healthcare list says it starts at $3,000 a month, and its SEO pricing guide lists SEO from $2,900.
7. Amsive Health: Best for health systems and health plans
Members and patients are different audiences, and few agencies here talk about both. Amsive Health, the healthcare arm of the marketing company Amsive, works across paid search, paid social, programmatic, streaming video, SEO and answer engine optimization for organizations with large audiences to reach.
Why Amsive Health might be a fit
Reach is the problem it’s built for. Its Audience Science approach combines broad audience data with intent signals and condition-level targeting, so a health system can aim a campaign at the people a service line needs.
The homepage reports a 2.3x higher enrollment rate and 105% more pediatric conversions.
Condition-level targeting is also where your compliance team will want a say, so bring them into the first conversation.
Amsive Health pricing
Amsive Health doesn’t publish pricing, and I couldn’t find a reliable third-party figure. Expect a custom quote based on your markets and media budget.
8. Aha Media Group: Best for healthcare content
If your service line pages read like a discharge summary, this is the team to call. Aha Media Group is a content agency with 65+ people, including senior medical writers and embedded strategists, working with hospitals, health systems and B2B healthcare companies.
Why Aha Media Group might be a fit
Many of its people come from in-house roles at healthcare organizations, which tends to help when clinical reviewers get involved. The agency also publishes on plain language in healthcare, so readability is part of how it thinks about the work.
Its NeuroPace case study reports 64% more inbound leads and 170 SERP features over two years, built on persona research for a medical device company.
You’d keep paid media and technical work elsewhere, since Aha only does content. Ask how it fits into your clinical review process, because that’s often where health content slows down.
Aha Media Group pricing
Aha doesn’t list figures on its pricing page. Your quote will depend on content volume and how your review process runs.
9. Brighter Click: Best for clinical trial recruitment
Trial recruitment ads have a hurdle most ad accounts never face, because an IRB may need to see the message first. Brighter Click, a Raleigh paid media agency, names IRB review and HIPAA compliance as part of how it builds campaigns.
Why Brighter Click might be a fit
Scale is what stands out. Its clinical trial case study describes growing a network from $360,000 to $600,000 a month in ad spend while cutting cost per anonymized patient by 45.9%, with messaging tailored to conditions such as depression, anxiety and memory loss.
Clutch shows 4.9 from 19 reviews. It’s a paid media shop, so SEO and content would sit with someone else.
Ask how IRB review fits into its production schedule, since slow approvals can hold up a campaign.
Brighter Click pricing
Brighter Click doesn’t publish prices. Clutch lists a $10,000+ minimum project, and the lowest monthly ad spend or budget option on its contact form is “Under $25k/mo.”
10. Sōvyn: Best for health tech PR and demand generation
Sōvyn’s landing page says it’s “for companies selling into healthcare, not clinics,” which settles the first question quickly. The combined name of KNB and Roketto, it serves health tech, biotech and life sciences companies.
Why Sōvyn might be a fit
Having PR and demand generation in one place suits a launch or a funding story, when you need credibility and pipeline in the same quarter. It also offers content, branding, conference support and fractional CMO work.
Its case story for a clinical evidence platform reports that a 12-week campaign contributed to more than half of the client’s annual sales goal.
The client isn’t named, so ask for a reference you can call.
Sōvyn pricing
Sōvyn doesn’t publish pricing, and I couldn’t find a reliable third-party figure.
11. Clarity Quest: Best for B2B health tech pipeline
When your board asks what marketing added to pipeline, Clarity Quest’s case studies are written in that language. Its Prognos Health study reports $15M in pipeline contribution, 247 leads in three months, and leads from six of the top 10 pharma companies.
The firm has worked with healthcare technology, biotech and medical device companies since 2001, and it’s now part of Supreme Group.
Why Clarity Quest might be a fit
Funded health tech companies with a number to hit are the natural match. It covers strategy, lead generation, branding and PR, and its homepage cites 1,700+ spine surgeon leads for another client and a rebrand ahead of a $38M acquisition.
Check the budget first. Its Clutch minimum puts it out of reach for most early-stage startups, and providers looking for local patients should look elsewhere on this list.
Clarity Quest pricing
Clarity Quest doesn’t publish prices. Clutch lists a $50,000+ minimum project and $200 to $300 an hour.
12. NoGood: Best for digital health growth
A digital health marketplace has two audiences to win, clinicians and patients, and growing one without the other leaves you stuck. NoGood’s Spring Health case study reports 113% more provider qualified leads, 30% month-over-month growth in patient registrations and a 149% higher conversion rate for recruiting providers.
Why NoGood might be a fit
Think of this New York growth agency when you’re venture-backed and want experiments running across several channels at once. It works with startups, scaleups and large brands, including digital and consumer health companies.
Since healthcare is one vertical among several there, ask who’d run your account and how much experience they have with health data.
NoGood pricing
NoGood doesn’t publish packages, but its site says its average retainer is above $20,000 a month. A local provider wouldn’t need most of what that buys.
What do healthcare marketing agencies do?
Day to day, they run paid search and social, SEO, websites, reputation management, content and reporting. A general agency does much of that too, so the real difference shows up in the details.
Tracking a form on a clinic’s website raises privacy questions a shoe store never faces. Ad platforms limit how you can target health conditions. And a lead isn’t a new patient, so a good agency reports on booked appointments and the open capacity at each location.
Health tech is its own world, since there’s no appointment to book. Those agencies work on long sales cycles, committees and credibility with clinicians.
Which healthcare marketing agency do you need?
Solo and small practices
You probably need local search, reviews, a clear website and fast follow-up on calls. Practice Builders and PilotPractice take practices at this size, and Intrepy is a strong option for specialists.
On a tight budget, fix your Google Business Profile and how your front desk handles calls first. An agency can’t book a patient nobody calls back.
Multi-location groups
Budget has to follow capacity, and you’ll want reporting by location and service line. Cardinal is built around this problem, and Healthcare Success and WebFX can handle the scale too.
Hospitals and health systems
Expect brand work, service line campaigns, compliance review and a lot of stakeholders. Healthcare Success and Amsive Health fit here, and Aha Media Group can carry the content load.
Clinical trials
Brighter Click is the clear specialist on this list.
Health tech and medtech
You’re selling to committees, so this is closer to B2B software marketing than to patient acquisition. Sōvyn, Clarity Quest and NoGood fit, and you can compare a wider set of B2B SaaS marketing agencies too.
If you run marketing at a health tech SaaS company and content is the gap, let’s talk. I write for B2B SaaS teams.
Pharma and life sciences
None of the 12 is built for this. Pharma marketing runs through medical, legal and regulatory review, and it’s usually handled by specialist networks such as Ogilvy Health, Real Chemistry and Syneos Health.
How much do healthcare marketing agencies cost?
Small practices often spend $500 to $5,000 a month on vendors, and multi-location groups often start around $10,000, by Healthcare Success’s estimate. Funded health tech companies can pay far more. Few agencies publish a number, so the table shows what I could trace as of November 2026.
Healthcare marketing agency pricing compared
These are the public price signals I found when I last checked in November 2026, from lowest to highest.
| Agency | Public price signal | Where it comes from |
| Practice Builders | Budget bands from under $400 to over $1,201 | Its intake form |
| Intrepy | About $1,500/month for solo physicians; $750 and $10,000+ elsewhere | Its own list, a third-party list, Clutch |
| WebFX | From $3,000/month | Its healthcare list |
| Cardinal | $5,000+ project; form budgets from $50,000/month | Clutch, its consultation form |
| Healthcare Success | Most clients invest $10,000+/month; $25,000+ project | Its guide, Clutch |
| Brighter Click | $10,000+ project; budget options start under $25,000/month | Clutch, its contact form |
| NoGood | Average retainer above $20,000/month | Its site |
| Clarity Quest | $50,000+ project; $200–$300/hour | Clutch |
For a reference point outside healthcare, compare these against published SEO agency prices.
Separate the agency fee from ad spend
A poster on r/Chiropractic says their husband was paying an agency $2,500 a month, and only $700 of it went to ads. So the poster took over the ads.
A single monthly number can hide the agency’s fee, ad spend, software and a website lease, and only some of those build something you keep. Your billing team would never send a patient one line that says “care: $2,500,” so ask for the itemized version. You want each line on its own, plus the share of your total that reaches the ad platforms.
How to choose a healthcare marketing agency
Ask how they handle HIPAA and tracking
Raise this first, because pixels and analytics on a healthcare site can pass information about patients to third parties. A federal court in Texas vacated part of HHS’s online tracking guidance in June 2024, and HHS dropped its appeal, but that didn’t end the risk. Other parts of the guidance remain, and lawsuits over trackers have continued.
Ask which tools the agency would install, what they collect, and whether it will sign a business associate agreement if it handles patient information. If nobody can explain what the tools collect, slow down until someone can. Then take the answers to your compliance lead or counsel, because this article isn’t legal advice.
Ask for results from your specialty
Orthopedics, behavioral health and med spas have different patients, ad rules and margins. A case study from a similar practice tells you more than a logo wall.
Be wary of anyone who guarantees first-page rankings, since nobody controls Google’s results. Ask what the agency will commit to doing instead.
Agree on how booked patients get counted
Leads can include wrong numbers, existing patients and people outside your service area. Settle up front what counts, how it reaches your CRM or EMR, and who checks it.
Reports that stop at traffic and clicks won’t tell you much, because both can grow without adding a single patient.
Ask who owns the accounts and the site
Make sure the ad accounts, analytics, domain and website content are yours. A leased website can be a fair deal for a small practice, but find out what you keep if you leave.
Twelve months can be a reasonable term for SEO, as long as the scope and exit terms are in writing.
Check who does the work
Senior people tend to run sales calls. Ask to meet the person who’d run your account, how many other clients they carry, and how long they’ve worked in healthcare.
You may need software or an in-house hire instead
An agency isn’t always the first hire. A solo practice can often get far with software that bundles a website, listings, reviews and simple communication tools for a flat monthly fee, and even Healthcare Success’s guide points smaller practices that way.
Growing groups tend to reach a point where someone has to own marketing. The same guide puts a single in-house generalist at $60,000 to $90,000 a year, and it calls a small team plus an agency the common model for mid-sized organizations. Keep in mind that’s an agency’s view.
Health tech companies usually keep positioning and product knowledge in-house and bring in specialists for PR, paid media or content, because outsiders need time to learn a complex product.
Frequently asked questions about healthcare marketing agencies
How much do healthcare marketing agencies cost?
Small practices often spend $500 to $5,000 a month on vendors, and retainers for multi-location groups often start around $10,000 a month. Ad spend usually comes on top, so ask for it as a separate line.
What does a healthcare marketing agency do?
It helps providers and health companies reach patients or buyers through paid media, SEO, websites, content and reputation work, within the privacy and advertising rules that apply to healthcare.
Does my marketing agency need to be HIPAA compliant?
If an agency handles protected health information for you, HIPAA generally requires a business associate agreement. Tracking tools on your site raise separate questions, so involve your compliance lead or counsel before anything gets installed.
Should I hire a local healthcare marketing agency?
Being nearby counts for less than knowing your specialty and your market. A remote team can run local search and ads well, so judge an agency on results from practices like yours, and ask how it would learn your area.
Choose by the kind of organization you run
Decide first whether you need patients or buyers, then shortlist two agencies from that group.
Ask each one for an itemized quote, along with cost per booked patient, or pipeline if you sell to organizations, from a client who looks like you. Then go with the one whose numbers you can check for yourself.
