Your client just asked ChatGPT for the best option in their category, and a competitor came up first. Now they want to know whether you can track that, fix it, and report on it every month.
You probably can, but the harder question is whether you can sell it as your own service, under your name, at a margin that still holds up as your roster grows. This guide compares 10 AI visibility tools for agencies by what your client opens, what the tenth client costs you, and which AI platforms each tool tracks.
The best AI visibility tools for agencies at a glance
| Tool | Best for | White label | AI platforms | Starting price |
| AI Peekaboo | Agencies selling AI visibility under their own brand | Yes, from $100/month, with custom domains from $250/month | You choose from 7 | From $30/month |
| AgencyAnalytics | AI visibility inside an all-channel client report | White-labeled client portal with custom domain | 6 listed | $25 per client/month, plus AI Tracker credits |
| SE Ranking | A white-labeled SEO suite with AI tracking | Agency Pack, +$69/month, annual only | 5 on suite plans | $129/month |
| Search Atlas | Reselling a full SEO platform with AI tracking | White-label dashboards and reports from Pro, $399/month | Up to 6 | $99/month |
| Promptwatch | Agencies that pitch a lot of prospects | Advertised for agencies; the pricing table lists it on the custom Partner tier | All supported models | $199/month (agency plans) |
| ZipTie | One prompt pool shared across clients | Branded PDF reports on every plan | 7 | From $25.65/month |
| Advanced Web Ranking | Rank tracking reports on your own domain | Custom domain from the Agency plan, $279/month, or any yearly plan | 6 listed | $139/month |
| Keyword.com | A low-cost start with optional white label | Paid add-on with custom domain | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode | $9.80/month, billed annually |
| Rankscale | Wide AI engine coverage | Growth plan, $385/month | 17+ | $99/month (Pro) |
| Nightwatch | Rank tracking agencies adding AI answers | Reports from Professional, €199/month | 5 | €99/month |
What is an AI visibility tool?
An AI visibility tool tracks how a brand shows up when people ask AI platforms like ChatGPT, Gemini, Perplexity and Google AI Mode for answers. It runs a set of prompts on a schedule and reports whether the brand was mentioned, how it was described, which competitors appeared, and which sources the answer cited.
For an agency, that data is only half the job. The other half is turning it into something a client opens every month and recognizes as your work. If you’re tracking your own SaaS brand rather than a client roster, start with these AI search visibility tools for SaaS teams instead.
What to look for in a white label AI visibility tool
- What the client opens. A native dashboard with your branding, a branded PDF, and a Looker Studio report you build yourself are three very different deliverables, so check which one you’re getting.
- Whose domain it’s on. Your logo on a vendor’s URL still shows the vendor. If your clients care about that, look for a custom domain, and check which plan unlocks it.
- The cost of the tenth client. Some tools charge per client, some sell credits, and some pool prompts. Model your real roster before you set a retainer.
- Platform choice. Your clients’ buyers don’t all use the same AI platforms, so it helps when you can pick the ones each client needs and skip the rest.
- A way to pitch. Prospect audits and lead widgets help you sell the service before you’ve signed the client.
How I evaluated these tools
I compared each tool on its public pricing, feature and help pages, checked in November 2026. I didn’t run paid trials, so treat the white label details as what each vendor advertises, and confirm the exact client view in a trial or demo.
Prices are for monthly billing unless noted. Nightwatch showed its prices in euros for me, so I’ve kept them in euros rather than converting them.
1. AI Peekaboo: Best for agencies selling AI visibility under their own brand
AI Peekaboo is built on a simple pricing idea: pay for what you need, pay for what you track. Instead of buying a package and squeezing your clients into it, you set the client brands, the prompts each one tracks, the AI platforms, and how often tracking runs, and the price follows that setup.
For agencies, I think that’s the most useful part. One client needs daily tracking on three platforms, another needs a monthly check on all seven, and next quarter the roster looks different again. A plan you can reshape from the dashboard keeps your tool cost in line with what you’re billing.
Pros
- You choose which AI platforms to track from ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude API, and you only pay for the ones you select.
- Prompts aren’t sold in fixed tiers. You decide how many each client brand tracks.
- White label is available on self-serve plans, with your own domain from $250 a month, so you don’t need an enterprise contract to look fully branded.
- Pitch workspaces and an embeddable audit widget help you win new clients under your own brand.
Cons
- There’s no free plan. The 14-day card-backed trial covers new workspaces under $100 a month with at least 10 prompts per brand, so you can’t trial the white label tier before paying.
- Transactional emails still come from AI Peekaboo, and the custom domain covers client reports and share links, not the whole app.
Key features
- Per-client dashboards. Each client brand gets its own prompts, competitors and dashboard, with share of voice, sentiment and framing, and the sources cited in every answer.
- Branded reporting. Client reports and read-only share links carry your logo and colors, and clients open them without a login.
- Custom domain. Reports and share links can live on an address like reports.youragency.com, set up with one DNS record.
AI Peekaboo pricing
Plans start at $30 a month, and annual billing saves 15%. Every plan includes MCP and API access, Looker Studio reporting and workspace seats. White label reports and share links start at $100 a month, and custom domains start at $250 a month. You can change brands, prompts, platforms or frequency, or cancel, from the dashboard at any time.
Who should use AI Peekaboo?
Agencies that want AI visibility to be a service with their name on it, and want tool costs to grow one client at a time. If you need a free plan to experiment first, start with one of the cheaper options below.
2. AgencyAnalytics: Best for AI visibility inside an all-channel client report
AgencyAnalytics is a client reporting platform first, and its AI Tracker is an add-on to that. The appeal is that AI visibility lands in the same white-labeled dashboards and reports as a client’s SEO, PPC and social data, so you’re not sending a separate report from a separate tool.
Pros
- AI visibility sits next to traffic and channel data in one report, which helps when a client asks what AI mentions do for their traffic.
- A white-labeled portal, custom domain, unlimited staff accounts, API and MCP access come with every client.
- AI Tracker covers ChatGPT, Google AI Overviews, Google AI Mode, Claude, Perplexity and Gemini, with sentiment, position, citations and competitor benchmarks.
Cons
- AI Tracker costs extra and runs on credits, and the pricing page doesn’t spell out how credits map to prompts or checks.
- Microsoft Copilot isn’t in the listed engines.
Key features
- Unified reports. AI Tracker data flows into the same automated reports as 90+ marketing integrations.
- Goals. Set AI visibility targets per client and track progress against them.
AgencyAnalytics pricing
The core plan costs $25 per client a month on monthly billing, or $20 billed annually, with a 14-day free trial and no card required. AI Tracker adds $25 a month per 250 credits, or $20.83 billed annually. Agencies with 25+ clients can ask for volume pricing.
Who should use AgencyAnalytics?
Agencies that already send all-channel reports and want AI visibility to be one section of them. If AI visibility is the main service you’re selling, a dedicated tracker gives you more control over prompts and platforms.
3. SE Ranking: Best for a white-labeled SEO suite with AI tracking
SE Ranking is a full SEO suite, and its suite plans now include AI visibility tracking. With the Agency Pack, you can rebrand the platform itself with your colors, logo and domain name, and send reports from your own domain.
Pros
- The Agency Pack white-labels both the platform and reports, including your own domain and your own email sender.
- Rank tracking, audits, backlink research and AI visibility live in one account.
- A Lead Generator widget for your site comes with the Agency Pack.
Cons
- The Agency Pack is annual billing only.
- Suite plans include 25 AI prompts a day, which won’t stretch far across a client roster. Bigger AI programs point you to SE Visible, its separate AI visibility product.
- I couldn’t confirm on the public pages whether AI visibility data appears in white label reports, so check that in the trial.
Key features
- Platform white label. Custom colors, logo and domain, with no SE Ranking references.
- Scheduled reports. Unlimited scheduled white label reports with AI summaries.
SE Ranking pricing
Core costs $129 a month ($103.20 billed annually), and Growth costs $279 a month ($223.20 billed annually). The Agency Pack adds $69 a month on annual billing. SE Visible starts at $89 a month for 75 prompts, or $71 billed annually. There’s a 14-day free trial with no card.
Who should use SE Ranking?
SEO agencies that want one rebranded platform for all their client work, with AI visibility as part of it. It’s a weaker fit if AI visibility is the main product and you need a lot of prompts.
4. Search Atlas: Best for agencies that want AI visibility inside a rebranded SEO platform
Search Atlas is an SEO platform built around automation, with OTTO SEO, content tools and AI visibility tracking in one account. Its Pro plan is pitched directly at agencies. The pricing page labels it “Sell it as your own,” and it adds white-label dashboards and reporting.
The white label page goes further, describing a branded portal on your own subdomain (like seo.youragency.com) and reports sent from your custom email domain.
Pros
- White-label dashboards and reporting start on Pro, and the Agency plan adds client portals.
- Pro tracks six AI platforms: ChatGPT, Gemini, Google AI Mode, Copilot, Perplexity and Claude.
- One credit pool covers SEO, content, AI visibility and publishing, so you can shift capacity between clients.
Cons
- AI coverage grows with the plan. Starter covers one AI provider, and Growth covers three.
- Pro includes 4 projects, so larger rosters point to the Agency plan from $999 a month.
- The pricing page doesn’t say which plan unlocks the custom subdomain, so confirm that before you sell it.
Key features
- Branded portal. Your logo, domain and colors, with team logins and client dashboards.
- Automated reporting. Weekly or monthly white-label PDF and web reports.
Search Atlas pricing
Starter costs $99 a month, Growth $199 and Pro $399, all billed monthly, with a 7-day trial. The Agency plan starts at $999 a month and adds client portals, branded dashboards and 10 projects.
Who should use Search Atlas?
SEO agencies that want to resell a full platform, not just a report, and like having execution tools next to tracking. If you only need AI visibility reporting, it’s a lot of platform to pay for.
5. Promptwatch: Best for agencies that pitch a lot of prospects
Promptwatch has a separate set of agency plans, and they’re built around volume. Every agency tier includes unlimited projects and pitch projects, unlimited seats, and tracking on all of its supported AI models.
For client delivery, its agencies page advertises a white-label dashboard and white-label reports, and clients can get branded, read-only access to their own reporting without seeing your other accounts. The pricing table lists white label only on the custom Partner tier, though, so ask which plan includes it before you promise branded reports.
Pros
- Unlimited pitch projects on every agency tier, so prospect audits don’t eat into client capacity.
- Every agency tier tracks all supported models, and prompts aren’t capped on the agency pricing table.
- Staff and client contacts can be limited to specific projects as viewers or editors.
Cons
- Plans are capped by AI responses: 10,000 a month on Kick-off, 25,000 on Growth and 65,000 on Scale.
- There’s no client billing or sub-accounts. You run one account and pay one invoice.
- No custom domain is advertised, and white label sits on the Partner tier in the pricing table.
Key features
- Client management. One account with a project per client, each with its own prompts and competitors.
- Crawler logs. See how often AI bots crawl each client’s site.
Promptwatch pricing
The agency plans cost $199 a month (Kick-off), $399 (Growth) and $799 (Scale) on monthly billing, with a custom Partner tier above that and a free trial.
Who should use Promptwatch?
Agencies with a busy new business pipeline that want to audit lots of prospects without paying per project. If you need reports on your own domain, look elsewhere on this list.
6. ZipTie: Best for one prompt pool shared across clients
ZipTie has no tiers. You pay for prompts, how often they run and how many engines you use, at about a cent a check. Every client project in a workspace draws from one shared pool, and seats, projects and competitors are unlimited.
Branded client reports come on every plan. You add your logo, agency name and accent color, add each client’s logo, and the PDF goes out with no ZipTie branding.
Pros
- Seven engines, all priced the same: ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Bing AI Overview and Google Gemini.
- A new client adds only its prompts to the bill.
- Branded PDF reports and scheduled sends are included on every plan.
Cons
- There’s no custom domain. Share links open on a ZipTie page with its mark next to your logos.
- Scheduled report emails carry your agency name but come from a ZipTie address.
- API and MCP access cost $10 a month extra.
Key features
- Shared pool. Daily, weekly and monthly prompt pools cover the whole roster.
- AI-drafted summaries. You review the summary before the PDF goes out.
ZipTie pricing
The Starter preset starts at $25.65 a month. ZipTie’s own example puts ten clients at 50 weekly prompts each on all seven engines at $130.72 a month, or $104.58 a month paid yearly. Annual billing saves 20%, and the 7-day trial needs no card.
Who should use ZipTie?
Agencies with many smaller clients that are happy sending branded PDFs. If clients expect a portal on your domain, look higher up this list.
7. Advanced Web Ranking: Best for rank tracking reports on your own domain
Advanced Web Ranking (AWR) is a long-running rank tracker that now includes AI visibility tracking on every paid plan. It covers Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Claude, next to organic rankings.
Its white label is clear. You can remove AWR branding, add your logo and host reports on your own custom domain.
Pros
- AI visibility tracking is included on every paid plan, not sold as an add-on.
- White label on a custom domain comes with the Agency plan and above, and with all yearly subscriptions.
- Unlimited projects and users on every plan.
Cons
- Plans are sized by keywords, so AI prompt capacity is harder to read from the pricing page.
- Looker Studio and the developer API start on the Agency plan.
- It’s a rank tracker first, so AI analysis is lighter than in dedicated tools.
Key features
- AI citations and mentions. Track where clients appear in AI answers alongside their rankings.
- SEO forecasting. One forecast per project on Pro, unlimited on Agency.
Advanced Web Ranking pricing
Pro costs $139 a month for 7,000 keywords, Agency $279 for 14,500 and Enterprise $699 for 35,500. Annual billing saves 10%, and there’s a 7-day free trial plus a 30-day money-back guarantee.
Who should use Advanced Web Ranking?
Agencies that report on rankings today and want AI visibility in the same branded report, on their own domain. If AI visibility is the main thing you sell, a dedicated tracker gives you more prompt control.
8. Keyword.com: Best for a low-cost start with optional white label
Keyword.com sells rank tracking and AI visibility as separate or combined plans, and it has one of the lowest entry prices here. The AI Visibility plan covers competitor tracking, citation analysis, brand sentiment, prompt research and shareable live reports.
White label is an add-on you can buy on top. With it, white-label reports drop every mention of Keyword.com and can sit on a custom domain with your logo.
Pros
- The AI Visibility plan starts at $9.80 a month billed annually, which makes it cheap to test.
- Unlimited users and projects on every plan.
- Scheduled CSV or PDF reports can go to clients daily, weekly or on set days.
Cons
- White label is a paid add-on, and its price isn’t shown on the pricing page.
- AI tracking runs on credits, so check the credit calculator before you price a roster.
- AI platform coverage is narrower than some tools here, centered on ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode.
Key features
- 360° Visibility plan. Google rankings and AI visibility in one plan, from $33 a month billed annually.
- Custom domain reports. Branded reports and live dashboards with the white-label add-on.
Keyword.com pricing
AI Visibility starts at $9.80 a month for 100 credits and 360° Visibility at $33 a month, both billed annually (20% off). Custom plans start at $490 a month. There’s a 14-day free trial with no card.
Who should use Keyword.com?
Small agencies that want to add AI visibility to rank tracking without a big commitment. Price the white-label add-on with sales before you promise branded reports.
9. Rankscale: Best for wide AI engine coverage
Rankscale tracks more than 17 AI engines on every plan, including ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, with no per-engine upsell. Pricing is credit based, so you pay for queries rather than for platforms.
Its Growth plan is aimed at agencies, with white-labeled dashboard links and an agency program that includes a listing in its partner directory.
Pros
- Every plan covers the full engine list.
- Shareable dashboard links come on all plans, and Growth makes them white-labeled.
- Growth’s agency program adds client discounts, affiliate commissions and a partner directory listing.
Cons
- White label starts at $385 a month.
- White label covers dashboard links, and no custom domain is advertised.
- Credits are used per query, so a large roster needs careful math with its credit calculator.
Key features
- Brand dashboards. From 10 on Pro to 100 on Enterprise.
- Page audits. AI visibility checks for any URL.
Rankscale pricing
Pro costs $99 a month with 1,200 credits, Pro+ $229, Growth $385 with 5,500 credits and 50 brand dashboards, and Enterprise $780. A smaller yearly-only Essentials plan starts at $17 a month, and yearly billing saves 15%.
Who should use Rankscale?
Agencies whose clients care about coverage beyond the usual AI platforms. If you need white label on a small budget, it’s an expensive step up.
10. Nightwatch: Best for rank tracking agencies adding AI answers
Nightwatch is a rank tracker that added AI tracking, and it connects the two. You can see how a client’s keyword positions relate to their citations in ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews.
Pros
- Rankings and AI citations sit side by side, which helps explain why a client’s AI visibility moved.
- Unlimited seats with no per-seat fees.
- White label reports, Looker Studio and API access from Professional.
Cons
- White label isn’t on Starter.
- No custom domain is advertised.
- AI prompt allowances are modest next to the keyword limits, because it’s a rank tracker first.
Key features
- AI tracking. Daily prompts on five AI platforms, in any location or language.
- SEO agent. Credits for tasks the agent runs for you.
Nightwatch pricing
Starter costs €99 a month (50 AI prompts), Professional €199 (150 prompts) and Agency €499 (500 prompts), and yearly billing saves 20%. There’s a 14-day free trial with no card.
Who should use Nightwatch?
Agencies that sell rank tracking today and want AI answers in the same branded report. If AI visibility is the main product, you’re likely to outgrow the prompt limits quickly.
Native white label vs branded PDFs vs Looker Studio
These three all get called “white label,” but clients experience them very differently.
A native white label view is a dashboard, portal or link with your branding that clients open in a browser. It’s the most polished option, and it’s strongest on your own domain. AI Peekaboo, AgencyAnalytics, SE Ranking, Search Atlas and Advanced Web Ranking all advertise a custom domain, and Keyword.com offers one through its white-label add-on. Promptwatch and Rankscale offer branded views without an advertised custom domain.
A branded PDF is a report with your logo that you send on a schedule. ZipTie includes it on every plan, and it’s often enough for smaller clients.
A Looker Studio report is whatever your team designs. It’s flexible, but someone has to build and maintain the template. AI Peekaboo, Advanced Web Ranking (from Agency), Keyword.com, Promptwatch and Nightwatch (from Professional) all connect to it.
How to choose the right AI visibility tool for your agency
- Decide what the client opens. Choose between a portal on your domain, a branded PDF and a Looker Studio report, which rules out half the list straight away.
- Price ten real clients. Use the same brands, prompts, platforms and frequency in each finalist. Per-client fees, credits and shared pools look similar for one client and very different for ten.
- Match platforms to buyers. If a client’s buyers use Copilot or Claude, check that the tool tracks them and which plan you need.
- Check how you’ll pitch. A prospect audit under your brand is where the service starts, so test that workflow in the trial.
Frequently asked questions about white label AI visibility tools
What is a white label AI visibility tool?
It’s software that tracks how brands appear in AI answers and lets an agency deliver that reporting under its own brand, through a branded dashboard, a branded report, or both.
Which AI visibility tools let me use my own domain?
AI Peekaboo offers custom domains for client reports and share links from $250 a month. AgencyAnalytics includes one for its client portal, SE Ranking’s Agency Pack and Search Atlas cover a rebranded platform, Advanced Web Ranking includes it from the Agency plan or on yearly billing, and Keyword.com offers it through a paid add-on.
What is the cheapest way to offer white label AI visibility reports?
ZipTie includes branded PDF reports on every plan, starting at $25.65 a month. For a branded dashboard and share links built for AI visibility, AI Peekaboo starts at $100 a month, and adding your own domain starts at $250 a month.
Do I need a separate tool if I already use an SEO platform?
Not always. SE Ranking, Search Atlas, Advanced Web Ranking and Nightwatch include AI tracking in their SEO plans, but AI capacity is usually smaller than in dedicated tools. If AI visibility becomes a service you sell on its own, a dedicated tool usually gives you more room.
Sell AI visibility under your own name
Clients are already asking what AI says about them, and the agencies most likely to win that budget are the ones that answer with a report that looks like their own work.
Pick the tool that matches what your client opens, price your tenth client before your first, and check every number in a trial before you put it in a proposal.
