About half my recent leads say they found me through Claude. That’s lovely for business, and a little unnerving, because I had limited insight into what Claude, ChatGPT or AI Overviews were saying about my brand before they reached out.
So I pointed SE Visible, SE Ranking’s AI visibility tracker, at my own name. A hundred buyer questions, two countries, five AI engines, every day. After the first week, I had 8,000 AI answers. They showed me the questions where AI recommends me, the ones where it points buyers to content marketing agencies or to other amazing freelance writers like Pawel Tatarek, Elise Dopson and Brinda Gulati, and the sites it reads before it answers.
Below, you’ll see what SE Visible tracks, how each feature held up on a real brand, which numbers to double-check before you put them in a report, and what each plan costs.
| Question | Short answer |
| What does it track? | ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Copilot on every plan, plus Claude (without web search) on the Agency plan |
| How often? | Daily |
| Cheapest plan? | Basic at $89 a month billed monthly: 75 prompts, one country per project |
| Who it suits | Founders, CMOs and PR leads who want a prompt-by-prompt view of what AI says about their brand and rivals |
| Who should look elsewhere | Teams whose buyers live in Perplexity, or who need every brand mention counted without checking |
| My verdict | A strong daily monitor with useful next steps. Read the branded answers before you report the score |
What is SE Visible?
SE Visible is SE Ranking’s AI visibility platform. You give it the questions your buyers ask, and it puts them to AI engines every day the way a person would, then stores every answer. From those answers, it shows how often your brand appears, where it sits in the answer, which competitors show up instead, how positive the mention is, and which websites the AI cites.
You can buy it on its own at visible.seranking.com, or get it inside an SE Ranking subscription. The loading screen on my first check said it opens ChatGPT in a browser and types the prompts in, so what you see is close to what a buyer sees, links and all.
Some reviews written earlier in 2026 describe weekly updates, Perplexity tracking and no optimization features. In my project, SE Visible checks prompts daily, doesn’t track Perplexity, and has an Opportunities tab that turns gaps into tasks, so check the date on any review you read, this one included.
SE Visible pros and cons
Pros
- Every answer, not just a score. You can open any prompt and read what each engine said, where you appear and who appears instead.
- Setup does most of the thinking. From my domain alone, it found my services and suggested buyer topics that made sense.
- The citations view doubles as a PR list. It names the sites and pages AI reads when it answers your buyers.
- Opportunities turn gaps into tasks. It suggests pages to fix, sites to get mentioned on, Reddit threads and LinkedIn posts, and drafts some of them.
- Results by country. My US and UK numbers differed by up to 44 points on the same question.
- Reporting options. Client access, an API, a Google Data Studio connector and an MCP connector for Claude or ChatGPT.
Cons
- It undercounts mentions of your own brand. It missed 28% of the answers that named me, and 58% on questions that include my name.
- No Perplexity, and Claude only on the $399 plan.
- Every country uses its own prompts, so tracking several markets adds up quickly.
- Setup suggestions need a once-over. All five brands it suggested tracking were agencies, though the answers named freelancers too, and one suggested alias was “Nathan” on its own.
- The location list is short. 53 countries, with South Africa the only African one.
How I tested SE Visible
My project tracks 100 questions a buyer might ask about hiring a B2B SaaS content writer, in 10 topics of 10. They run from “Hiring a B2B SaaS content writer” and “Freelance SaaS content writer vs agency” to “Getting content cited in AI answer engines,” plus one topic of branded questions such as “Who is Nathan Ojaokomo?”.
Each question runs in the US and the UK, which uses all 200 prompts on my plan, because SE Visible counts each question-and-country pair as one prompt. Every prompt goes to all five engines once a day, and I track 27 other brands alongside mine: 21 agencies and content companies, plus six freelance writers, including Pawel Tatarek, Brinda Gulati and Kat Boogaard.
SE Ranking gave me three months of free access to test SE Visible, and I’m not an affiliate.
The numbers below come from the first eight daily checks, October 24 to 31, 8,000 stored answers in all. A week is short for trends, so I treat it as a baseline and the answers themselves as the evidence, and I note where the second week changed the picture.
Setting up SE Visible
Setup gets the hard part right. From my domain alone, SE Visible listed six of my services, including my Pipeline Sprint by name, suggested two customer groups that match who I sell to, and proposed five topics a buyer would plausibly ask about. If you’ve never written an AI prompt list, that first draft probably saves you an afternoon.
A few things deserve a second look before you press Finish:
- Other brands to track. All five suggestions were agencies, while the AI answers themselves also named freelancers like Elise Dopson, Pawel Tatarek and Brinda Gulati. Add the names your buyers compare you with, not just the ones with big domains.
- Aliases. It suggested “Nathan” on its own, which would count every Nathan an AI mentions. One suggested brand was also saved with the wrong domain (codeless.io for Codeless, whose site is codeless.co).
- Countries. Setup takes one country, even on plans with unlimited locations. You add the rest in settings, and new countries start with no prompts assigned.
- The trial’s prompt cap. The trial allows 20 prompts, but setup let me add 100. Pressing Finish did nothing, because the server rejected the list, so trim it to the cap first.
Once setup finished, the first check of 100 prompts across five engines came back in about 10 minutes.
SE Visible features, and what they showed me
The dashboard: visibility, share of voice and position
The Overview page gives you four numbers: visibility (the share of answers that mention you), share of voice (your mentions against everyone named), average position in the answer, and net sentiment. Click into any prompt and you get the answers themselves, engine by engine.
Sentiment is light for now. You get a net sentiment score for each prompt and topic, and a sentiment label on each answer, but the dedicated Sentiment page is still marked “Soon.” Mine sat at +18 across the project.
In my first week, I appeared in 14% of answers, the highest of the 28 tracked brands, at an average position of 3.5. Share of voice was 2%, because the answers name dozens of writers and agencies nobody tracks. Day to day, visibility moved between 12% and 17%, so a three-point dip on a Tuesday is weather, not news. Judge direction from weekly or monthly averages.
The second week showed why. From November 1 to 7, my visibility averaged 12%, two points lower, and I was still first of the 28 brands. The drop came mostly from questions that don’t include my name. “Hiring a B2B SaaS content writer” fell from 29% to 22%, while the topic with my name in it rose from 39% to 41%.
Topics: where AI knows you, and where it doesn’t
Grouping prompts into topics shows which parts of your business AI connects with your name. My 10 topics scored like this in the first week.
| Topic | Visibility | Average position |
| Nathan Ojaokomo brand (questions naming me) | 39% | 1.9 |
| Hiring a B2B SaaS content writer | 29% | 5.1 |
| Choosing a bottom-funnel SEO content writer | 27% | 3.0 |
| White-label content writers for agencies | 10% | 2.7 |
| Content strategy and thought leadership for SaaS | 9% | 3.5 |
| Content refreshes for SaaS blogs | 7% | 5.3 |
| 90-day pipeline-focused content program | 6% | 4.1 |
| Freelance SaaS content writer vs agency | 3% | 1.5 |
| SaaS SEO strategy and consulting | 3% | 3.4 |
| Getting content cited in AI answer engines | 0% | 13 |
AI assistants know me as a SaaS writer, especially for bottom-of-funnel content. My best question without my name in it, “Who writes high-converting bottom-of-funnel SEO content for B2B SaaS companies?”, mentioned me in 54% of answers. They barely connect me with strategy, consulting or getting brands cited in AI answers, even though I sell all three.
That gap is the most useful thing in the tool. If your newest product or service scores near zero while your old one scores well, you’ve got your PR and content brief for next quarter.
Countries: the US and UK told different stories
I scored 16% in the US and 13% in the UK, and single questions swung much more. “Recommend a freelance writer for B2B SaaS SEO content” named me in 60% of US answers and 16% of UK answers. “Nathan Ojaokomo reviews and client results” went the other way, at 21% in the UK and 1% in the US.
The next names changed too. In the US, Grow and Convert and Omniscient Digital came next at 8% each. In the UK, it was the freelance writer Pawel Tatarek at 8%, with nobody else above 3%. If you sell in more than one country, track each one, because a single global score would have hidden all of that.
Competitors: who else AI recommends
| Brand | Visibility | Average position |
| Nathan Ojaokomo | 14% | 3.5 |
| Pawel Tatarek | 6% | 5.8 |
| Grow and Convert | 6% | 6.3 |
| Omniscient Digital | 5% | 7.8 |
| Animalz | 4% | 8.9 |
| Siege Media | 2% | 10.1 |
| Brinda Gulati | 2% | 9.6 |
| Kat Boogaard | 2% | 13.2 |
The Competitors grid splits this by topic. In my first check, Omniscient Digital led four topics where I’m weak, including content strategy and SaaS SEO consulting, so a buyer asking those questions hears about an agency before they hear about me. The brand closest to me overall is a freelancer the setup didn’t suggest, which is why it pays to add the names your buyers mention.
Citations: the sites AI reads before it answers
For PR, this is the most useful screen in SE Visible. It turns “get more coverage” into a list of named sites and pages.
In my first week, my own site was cited in 33.3% of answers. Next came scalerrs.co at 17.6%, LinkedIn at 15.9%, olivermunro.com at 9%, Upwork at 7.2%, Reddit at 6.4% and tatarek.co.uk at 6.2%. At page level, one Scalerrs roundup of B2B SaaS content writers appeared in 15.1% of answers, more than any page of mine. List posts made up 72% of cited pages.
The “Is my brand mentioned?” filter finds cited pages that name your competitors and leave you out. A spot on one of those roundups probably changes more answers than another post on your own blog. One agency closed a $36K ARR deal from a single roundup listing.
Citations also has Trending and Losing tabs, which is how I spotted that the Scalerrs roundup appeared in 8.8% of answers in the second week, down from 15.1%. My visibility fell in the same days. One week can’t prove that one caused the other, but it tells me which page to check first.
One small quirk: the Domain type chart adds up to well over 100% (Corporate 92.4%, Editorial 35.8%, “You” 33.3%), and it doesn’t say that one domain can count in several types.
Opportunities: what to do next
Opportunities, in beta, is where SE Visible goes from reporting to a to-do list. My project has 45 suggestions in four groups:
- Improve your content (9). Pages on my site that could answer specific prompts better, or new pages to write.
- Get other sites to mention you (3). Third-party sites AI trusts for those prompts, such as housesofgrowth.com and medium.com.
- Gain visibility in threads (7). Reddit threads AI quotes for my prompts, like “Looking for US based SEO agencies and consultants” in r/b2bmarketing, and the other brands named there instead of me.
- Show up on LinkedIn (26). LinkedIn posts and articles AI cites, each with a suggested Pulse article and post.
Each task shows its working. For “Best consultants for AI search visibility for SaaS companies,” SE Visible noted that Google’s AI Overview recommends five consultancies and leaves me out, then drafted a revised version of my AI visibility tools roundup, 22% changed, with a short answer about consultants near the top. A LinkedIn task lists the prompts where other brands appear without me, the cited page it will read, and a Write draft button.
The research is the most useful part. Each task names the prompt and the engine, the brands that appear instead of you, and the page or site that could change the answer. I’d treat the drafts as a starting point. The roundup rewrite bolted a consultants answer onto a tools page, which changes what the page is about, so give the brief to a writer and keep the drafts for ideas.
Expect the list to grow fast, too. By November 7, it showed 82 suggestions in progress, so start with the ones tied to the questions your buyers ask before you buy.
Discovery: prompts you’re not tracking yet
Discovery, which is new, lists topics where your brand or competitors already appear in AI answers, with an estimated volume and a Track button. It updates monthly. Mine had 700 topics, led by “On Page SEO Analysis” (683 prompts) and “Rank Tracking” (41 prompts).
Those topics seem to come from what I write about on my blog, like SEO tools, more than from what I sell, so Discovery is better at showing where you already turn up than at choosing what to track. Filter it to your buying topics before you add prompts, because each one counts against your plan.
Reporting: client access, API, Data Studio and MCP
The Reporting page is where you share the data. Client access lets a client see their own brand’s dashboards and nothing else. The API pulls the data into your own tools, the Google Data Studio connector puts it next to GA4 or Search Console, and the MCP connector lets you ask Claude or ChatGPT questions about it.
The Export button on the Prompts page saves a CSV in one click. Mine had a row per prompt with visibility, share of voice, average position, net sentiment, search intent, funnel stage, a branded flag, overlap with Google’s organic results and the language. It doesn’t include the answer text, so the branded check below still happens in the app.
For an agency, client access is the one to try first. For a founder, the Data Studio connector is the quickest way to put AI visibility next to traffic in the report leadership already reads.
Where SE Visible undercounts your brand
SE Visible undercounts mentions of your brand, especially on questions that include your brand name, so check those numbers before you share them.
It stores a preview of each answer, about its first 200 characters. Across the first eight checks, 1,535 previews named me, and SE Visible logged 437 of those answers as not mentioning me, 28%. The daily rate stayed between 23% and 33%, so it isn’t a first-run glitch. The misses are concentrated on questions that include my name:
- On the 10 questions that include my name, 386 of 666 answers that named me went uncounted, 58%.
- On the 90 questions that don’t, 51 of 869 went uncounted, 6%. So it counted 94% of the mentions on questions buyers ask without my name.
The clearest example is “What companies has Nathan Ojaokomo written for?”. Over the eight checks, 66 stored answers opened with my name, often with “Nathan Ojaokomo is a freelance B2B SaaS content writer…”, and SE Visible counted none of them. The prompt shows 0% visibility. In the answer table, the Mention column shows a dash on every row, while the Source column shows a tick, because the answers cite my site.
It happens on every engine, at different rates:
| AI engine | Answers naming me | Not counted | Miss rate |
| Gemini | 250 | 107 | 43% |
| Copilot | 324 | 110 | 34% |
| Google AI Mode | 343 | 101 | 29% |
| ChatGPT | 333 | 74 | 22% |
| Google AI Overviews | 285 | 45 | 16% |
Because only the previews were checked, the real number of missed mentions is probably higher. One buyer in a Reddit thread comparing SE Visible with Searchable suggested running the same prompts yourself and checking whose data matches what you see, which is sound advice for any AI visibility tracker.
The fix is simple, if a little manual. Before you report a branded visibility score, open the answers for your branded prompts and count the ones that name you. A 0% next to answers that open with your name is a counting fault, and leadership should hear that from you before they see the chart.
What SE Visible doesn’t track
- Claude, below the Agency plan. That gap hits close to home, because about half my recent leads say they found me through Claude. SE Visible’s pricing page lists Claude Haiku only on the $399-a-month Agency plan, asked through the API without web search. That shows what Claude remembers about you from training, not what it finds online today.
- Perplexity. Not on any plan, in setup or in settings.
- A published list of prompt languages. Each project has its own prompt language, and all of mine run in English. SE Visible’s help center lists the supported countries but not the prompt languages, so if you sell in other languages, test them in the trial.
- Countries outside its list. The location menu in my project lists 53 countries, with South Africa the only African one. You can narrow a location to a city, region or postal code, which SE Visible recommends because answers differ from city to city. I’m based in Nigeria, so I can’t see what buyers here get from AI.
If Claude or Perplexity drives your leads, pair SE Visible with another AI visibility tool that covers them, or ask those assistants your top 10 questions by hand each month.
SE Visible pricing and plans
As of November 2026, SE Visible’s pricing page lists these monthly-billing prices. Annual billing takes 20% off.
| Plan | Monthly price | Prompts | Projects | Locations | Engines |
| Basic | $89 | 75 | 5 | 1 per project | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot |
| Core | $189 | 200 | 10 | Unlimited | Same five |
| Agency | $399 | 1,000 | 30 | Unlimited | Same five, plus Claude Haiku without web search |
| Enterprise | Custom | 2,000 and up | Unlimited | Unlimited | Custom |
Every plan lists unlimited user seats, unlimited competitors, daily tracking, API access, an MCP connector and a Data Studio connector. The Agency plan can switch to weekly checks to stretch its prompt limit, and every plan has a 10-day free trial.
What you pay also depends on how prompts are counted and where you buy SE Visible.
- Every country uses its own prompts. My 100 questions in two countries fill a 200-prompt plan. Five countries on the same list would need 500 prompts, which means the Agency plan.
- You can also get it through SE Ranking. SE Ranking’s Core plan ($129 a month billed monthly) includes SE Visible with 25 daily prompts, five engines, one project and one location. My access is the AI Search add-on, bought inside SE Ranking. On my billing page, its 200-prompt tier costs $854.40 a year on annual billing, or about $71 a month, with three projects and one user seat. That’s cheaper than the $189 Core plan for the same 200 prompts, but it needs an SE Ranking subscription, and you get fewer projects and one seat.
SE Visible alternatives
If SE Visible’s engines or countries don’t fit, these are the AI visibility tools I’d look at next:
- Peec AI, from €85 a month. It tracks Perplexity, which SE Visible doesn’t, and you pick three engines on each plan. Claude is listed on Enterprise.
- Semrush’s AI Visibility Toolkit, $99 a month. It keeps AI visibility next to your Semrush SEO data, though it has no free trial.
- AI Peekaboo, from $30 a month. It tracks Perplexity, and Claude with web search costs 20¢ extra per check, plus API and MCP access on every plan.
- Otterly.AI, from $29 a month. The cheapest start on this list, with Perplexity and Claude among its seven engines (Lite tracks three) and a free trial.
- Profound, custom pricing. Built for enterprise teams, with up to 10 answer engines and a free seven-day trial.
Should you buy SE Visible?
Yes, if you sell in countries on its list, your buyers use ChatGPT or Google, and you want a daily, prompt-by-prompt record of how AI describes you and your rivals. For a founder or CMO tracking one brand in a few countries, the Core plan at $189 a month covers it. For a PR lead, the Citations view is a sharper outreach list for AI answers than a media database, and Opportunities hands you the Reddit threads and LinkedIn posts to work on.
Look elsewhere, or pair it with another tool, if Claude or Perplexity drives your pipeline and you aren’t on the Agency plan, or if your main market isn’t on the location list.
Either way, plan for someone to read the answers behind the score once a month. That monthly read catches the branded undercount, and it’s also where the most useful findings in this review came from.
SE Visible FAQs
What does SE Visible do?
It asks AI engines the questions your buyers ask, every day, and stores the answers. Then it shows how often your brand appears, where it ranks in each answer, which competitors appear instead and which sites the AI cites, and it suggests content, sites, Reddit threads and LinkedIn posts to work on.
Does SE Visible track Claude and Perplexity?
Claude, yes, but only on the $399-a-month Agency plan, and it asks Claude Haiku through the API without web search. Perplexity isn’t tracked on any plan.
Does SE Visible have a free trial?
Yes. Each plan comes with a 10-day free trial. My trial project was capped at 20 prompts and one location. The pricing page doesn’t say whether the trial asks for a card.
Can you export SE Visible data?
Yes. The Prompts page exports a CSV with visibility, share of voice, position, net sentiment, search intent, funnel stage and language for each prompt. There’s also an API, a Google Data Studio connector and an MCP connector.
Which languages does SE Visible support?
Each project has its own prompt language, but SE Visible’s help center lists only the supported countries, not the prompt languages. The app itself comes in nine interface languages. All of my prompts ran in English, so if you sell in other languages, test them during the trial.
Is SE Visible the same as SE Ranking’s AI visibility tracker?
It’s the same product. You can buy SE Visible on its own, use a smaller version inside SE Ranking’s Core plan (25 prompts and one location), or add a larger prompt allowance to an SE Ranking subscription.
How accurate is SE Visible?
On questions that don’t include your brand name, it counted 94% of the answers that named me. On questions with my name in them, it missed 58%. Check branded answers by hand before you report a branded score.
What to do with your first week of data
Your first week in SE Visible shows where AI leaves your brand out and who it names instead. Closing those gaps means updating the pages it flags, getting onto the roundups and Reddit threads AI reads, and posting on LinkedIn about the topics where other brands show up instead of you.
Can you see the gaps, but your team doesn’t have time to close them? Book a call with me, and let’s get your brand into the answers your buyers read.
