The marketplaces are full of writers offering cheap content writing services who’ll send back a 1,500-word article in 48 hours for $80. The price feels right until the draft lands and you’re editing for tone, structure, accuracy, and search intent.
By the time it’s publishable, you’ve spent more time fixing it than you would have writing it yourself.
This list is the opposite of that.
Here you’ll find seven freelance content writers who get paid to think about your content marketing strategy, not just type words into a Google Doc.
I’ve put these writer profiles together based on writers I’ve read, worked alongside, or been compared to.
Some are best in class at SEO content writing. Others lean into thought leadership, product-led writing, or conversion content. The goal isn’t to crown a single winner (‘cus really that’s subjective). It’s to help you match the writer to the type of content you need.
Qualities to look for in a content writer
Not every content writer can help your business grow. Some writers can put words on a page, but great content writers know how to attract the right audience, hold attention, and produce quality content that drives action.
1. Industry knowledge
A strong content writer should understand your industry, audience, and product. Their knowledge helps them create content that sounds credible, answers real customer questions, and avoids generic advice.
In technical industries like B2B SaaS, industry knowledge makes a major difference in content quality.
2. Strong research skills
Great writers go beyond quick Google searches. They study competitors, review industry reports, interview experts, and look for original insights. Strong research leads to more accurate, trustworthy, and useful content.
3. SEO understanding
A good content writer should understand modern SEO principles, including keyword intent, on-page optimization, internal linking, and content structure. They should also know how to create website content that performs well in AI search tools and LLMs.
4. Clear and engaging writing
The best content is easy to understand and enjoyable to read. Strong writers simplify complex ideas, avoid unnecessary jargon, and keep readers engaged from beginning to end.
5. Adaptability
Different brands have different voices and goals. A skilled writer can adjust their tone, style, and format depending on the audience, working across content formats like thought leadership articles, landing pages, case studies, social media posts, and product-led content.
6. Strategic thinking
Good writers do more than write well. They understand why the content exists in the first place. They know how content supports SEO, lead generation, customer education, and conversions.
7. Reliability and communication
Meeting deadlines, responding clearly, and handling feedback professionally are essential qualities. Reliable writers make collaboration easier and help content projects move smoothly.
8. Editing and self-review skills
Strong first drafts are helpful, but strong editing is what separates average writers from excellent ones. Great content writers review their work carefully, improve clarity, tighten structure, and eliminate unnecessary fluff before submitting drafts.
9. Ability to write for different funnel stages
Many writers can produce educational top-of-funnel content.
Fewer can create bottom-of-funnel (BOFU) content, such as comparison pages, alternative posts, and listicles, that support buying decisions without sounding overly salesy
If your goal is pipeline generation rather than traffic alone, look for writers with experience creating these bottom-of-funnel assets.
The seven best content writers for hire at a glance
| Writer | Specialty | Industries |
| Nathan Ojaokomo | Long-form SEO + BOFU content for B2B SaaS | MarTech, AI, Automation, eCommerce, SaaS |
| Brinda Gulati | SaaS and tech content | SaaS, AI, Productivity |
| Lizzie Davey | Ecommerce and SaaS content | eCommerce, SaaS |
| Kat Boogaard | Thought leadership and business writing | Productivity, Business, Career |
| Juliet John | SEO and B2B content | SaaS, Marketing, AI |
| Tamilore Sonaike | Tech and marketing content | SaaS, Startups, MarTech |
| Rochi Zalani | Product marketing and SaaS writing | B2B SaaS, Creator economy, MarTech |
1. Nathan Ojaokomo
Excuse me while I talk about myself in the third person.
Nathan Ojaokomo is a freelance B2B SaaS content writer who helps software companies create SEO and bottom-of-funnel content that drives qualified traffic, leads, and conversions.
He specializes in writing high-intent content for buyers actively researching solutions, including comparison pages, alternative articles, use-case content, long-form SEO guides, and expert-led thought leadership pieces.
He works primarily with SaaS brands in MarTech, AI, Automation, and eCommerce, helping companies create long-form content that ranks in search while supporting pipeline generation.
Nathan’s writing style leans heavily toward clarity, structure, and practical usefulness. His work avoids generic “SEO filler” and instead focuses on helping readers make informed buying decisions.
He’s also adept at translating complex software concepts into accessible content without oversimplifying the topic. When writing about topics he doesn’t fully understand, he interviews the experts in the trenches.
Services
Nathan offers the following content writing services:
- SEO blog articles
- Product-led content
- Bottom-of-funnel content
- Content refreshing
- Thought leadership articles
Clients
Nathan has written for brands including HubSpot, Vimeo, CoSchedule, Coda, NectarHR, PayFit, ConvertFlow, SimpleTexting, Appcast, Softr, and Zapier.
Why hire Nathan
Nathan is a strong fit for Series A–C SaaS companies that need content tied to growth outcomes, rather than vanity traffic.
His articles also surface in AI citations across ChatGPT, Claude, Perplexity, and Google AI Overviews, which matters as more B2B buyers start their research with AI tools. Clients call his work “incredibly thorough” and say it “feels like content created in-house.”
If you’re scaling a content team and want someone who can own pieces end-to-end, we should talk.
Pricing
Expect to spend at least $500/article. You can read this guide on content writer costs to understand the rates.
2. Brinda Gulati
Brinda Gulati is a SaaS and tech content writer known for creating highly researched, long-form educational content.
She has two degrees in Creative Writing from the University of Warwick, and it shows in the work. Her writing leans on data-driven storytelling, clean structure, and editorial sensibility that’s rare in SaaS content. She’s the kind of writer who can take a dry topic and make it readable without flattening the substance.
Services
- Long-form SEO blog content
- Thought leadership articles
- Website copy
- Newsletters
- Editorial support
Clients
Wordtune, Shopify, Userpilot, Jotform, Whatagraph, The CMO, The Retail Exec.
Why hire Brinda
If you’re producing educational SEO content and you’re tired of drafts that read as if a content mill wrote them, Brinda’s a good call. She works especially well for SaaS and ecommerce brands that want their long-form content to educate without becoming overly academic or dense.
Pricing
No public information available. Contact Brinda directly.
3. Lizzie Davey
Lizzie is a freelance SaaS and ecommerce writer based in Brighton with over a decade of professional experience.
Her work emphasizes customer understanding, conversion psychology, and strategic messaging. Rather than producing generic SEO articles, she focuses on content that supports customer acquisition and brand positioning.
Outside of her writing, Lizzie runs the Friday Freelance Tips newsletter, the It’s Fine, I’m a Freelancer podcast, and Freelance Magic, an education business for freelance writers. The teaching side of her work gives her a well-articulated point of view on what makes content work, which translates into stronger first drafts and faster feedback cycles.
Services
- Ecommerce content
- SaaS blog writing
- Conversion-focused content
- Landing pages
- Customer-focused SEO articles
Clients
Shopify, Klaviyo, CoSchedule, Whop, EmailToolTester
Why hire Lizzie
Lizzie is the right hire if you want content that’s grounded in customer research. Her articles tend to move readers from curiosity to decision without feeling like a sales pitch.
Pricing
Not publicly listed. Contact via lizziedavey.com.
4. Kat Boogaard
Kat is a Wisconsin-based freelance writer with over a decade of experience writing long-form blog posts and ebooks for software companies in the “world of work” space. Her bylines have appeared in The New York Times, Fast Company, Forbes, Inc., Business Insider, TIME, and Mashable.
Kat’s writing covers careers, productivity, project management, HR, and entrepreneurship for companies that help people thrive at work. Her articles regularly secure first-place Google rankings and have won industry awards. She also runs a popular freelance resource hub where she shares tactical advice for other working writers.
Services
- Long-form blog posts
- Ebooks and longer-form guides
Clients
Atlassian, Glassdoor, Workable, Culture Amp, Loom, Toggl, Hubstaff, Trello, Miro, QuickBooks, Wrike.
Why hire Kat
Kat is a strong fit for software companies in the world-of-work space that already have a content strategy and need a writer who can execute on it. She works best with teams that have keywords, topics, or briefs ready to go, and who understand that content is a long game rather than a one-post sprint.
Pricing
Kat doesn’t publish public rates. Reach out via her contact form with your project details for a quote.
5. Juliet John
Juliet John is an SEO-focused content writer specializing in B2B and growth-oriented content.
Her work centers on helping brands increase organic visibility through strategically structured content that aligns with search intent and drives reader engagement.
Juliet combines an understanding of SEO with accessible writing, making her a strong fit for companies investing heavily in content-led acquisition.
Services
- SEO blog writing
- Search-focused content
- B2B content
- Marketing content
- Content optimization
Clients
Zapier, Jotform, Blinq, Close.
Why hire Juliet
Juliet works well for B2B SaaS brands that want conversational, research-backed content built around clear search intent.
She’s a fit for teams that prioritize organic growth and want a writer who can take a keyword and turn it into a piece that answers the question behind it without padding. Her style tends to land between strict SEO writing and editorial content.
Pricing
Not publicly listed. Contact via writerjuliet.com.
6. Tamilore Sonaike
Tamilore is a content writer and strategist for B2B companies, focusing on expert-led content built from interviews with internal SMEs and external experts, as well as proprietary customer data.
She has worked at agencies including VEC Studio and Fenwick, and has interviewed hundreds of founders, engineers, marketers, and product managers to turn their experience into content.
She’s vocal about B2B content not being boring by default, and her drafts back the position. Her pieces read like writing, not like content. There’s a voice, a structure, and a sense that the person at the keyboard cared about whether the reader made it to the end.
Services
- Content audit and strategy
- Expert-led SEO writing
- Website copywriting
- Original report writing
Clients
Pilot, PartnerStack, Copy.ai, Fenwick, PickFu, Mouseflow, Financial Cents, CoSchedule, Buffer, Citrin Cooperman, Softr.
Why hire Tamilore
Tamilore is a strong hire if you want content that isn’t recycled SEO fodder. She draws insights from internal experts, external SMEs, and your own product or customer data, which makes her especially useful for B2B teams that have subject-matter expertise locked up within their teams but no time to extract it.
Pricing
Content audit and strategy from $3,000. Expert-led SEO writing from $1,000. Website copywriting from $3,000. Original report writing from $4,000.
7. Rochi Zalani
Rochi is a freelance writer for SaaS companies in the creator economy, software, and productivity space.
She specializes in research-intensive long-form content: blog posts, ebooks, whitepapers, and content refreshes that combine SME interviews, original storytelling, and organic product tie-ins.
Her process leans hard into detail. Clients consistently praise her for sending briefs and outlines that go beyond the assignment, asking strategic questions about audience fit and how the piece serves the broader content goals.
Services
- Long-form blog content
- Ebooks and whitepapers
- Content refreshes
- Ghostwriting
Clients
Buffer, Zapier, CoSchedule, Modash, Wordtune, WordPress, Jasper.
Why hire Rochi
Rochi is a strong hire for SaaS companies that want a long-term content partner. Most of her work is on a monthly retainer, which gives her time to learn your strategy, contribute to it, and ship a steady cadence of pieces that compound.
She’s especially worth talking to if you’ve been burned by writers who treat the brief as a ceiling rather than a floor. Past clients describe her as someone who goes above and beyond the brief, asking who the content is for and how it fits the larger strategy before writing.
Pricing
Project-based fees rather than per-word or hourly. Each quote is value-based and includes research, SEO keyword integration, images, SME input, examples, internal links, and one round of revisions.
Hire the writer your content program needs
The right writer for your content program is the one who understands your buyers, your product, and your goals well enough that your team can stop micromanaging the process.
With the right writer, you no longer have to struggle with editing, missed search intent, weak positioning, generic insights, inconsistent quality, slow production cycles, and content that drives traffic without influencing pipeline.
If bottom-of-funnel SEO content is the work you need, that’s the work I specialize in.
I write comparison pages, best [Tool] alternatives articles, and product-led SEO content designed to turn high-intent search traffic into qualified pipeline. I’ve helped brands like Zapier, HubSpot, CoSchedule, Sinch, and Softr create content that ranks competitively, earns trust, and supports revenue goals long after publishing.
Frequently asked questions about hiring content writers
How much does a content writer cost?
Expect $500 to $1,500 per long-form piece. Per-word rates for experienced writers typically start around $0.40 and run up to $1+.
Should I hire a freelance writer or a content writing agency?
It depends. A content writing agency offers scale, defined processes, and the ability to ramp output up or down fast. The cost is higher minimums, longer onboarding, and less direct access to the writer.
A senior freelancer gives you a single point of accountability, faster feedback loops, and more strategic input. The cap is volume. Most freelancers handle around 10-12 long-form pieces per month at full capacity. If you need significantly more, an agency is the cleaner path.
How do I vet a content writer before hiring?
First, ask for samples in your specific category, not just “B2B samples.” A writer with strong productivity SaaS work may struggle with cybersecurity.
Second, run a paid test article on a real brief before committing to a retainer.
Third, check whether their previous work has ranks and generates results for clients.
Reviewing curated lists like this one on the best content writers for B2B SaaS can also help you benchmark specialists by industry and writing style.
What’s the difference between a content writer and a copywriter?
A content writer produces long-form work built to educate, rank, or build authority. Think, blog posts, guides, ebooks, case studies, thought leadership.
A copywriter produces shorter, conversion-focused work: landing pages, ad copy, email sequences, sales pages.
Some writers do both well. Most don’t. Hire for the work you have, not the title.
How long does it take to onboard a new content writer?
Plan for three to five weeks before drafts come back consistently on-brand. The first piece usually requires the heaviest editing. By piece three or four, a senior writer should have the brand voice locked. If you’re still doing heavy structural edits on piece five, the writer probably isn’t the right fit.
Writers who specialize in your exact category onboard faster because the buyer model is already built. That’s part of what you’re paying the specialist rate for.
