Get more from content
you've already paid for.
Your existing content library is an underused asset. A strategic content refresh recovers lost rankings, fills competitive gaps, and compounds returns from work you've already done — faster than publishing from scratch.
Content refreshed for
Why refresh?
New content gets the glory. Refreshed content gets the results.
Most B2B SaaS companies keep publishing new content while their existing library quietly loses ground. Pages that used to drive leads drift down the SERPs. Competitors publish fresher, deeper versions. Rankings erode.
A content refresh fixes that — and it works faster than new content because the page already has domain authority, backlinks, and index history behind it.
The compounding effect is real: one well-refreshed piece can recover to page 1 within 30–60 days, where a new article in the same slot might take 6–12 months.
Faster results
Refreshed content builds on existing authority. You're not starting from zero — you're compounding what's already there.
Protect what's working
Declining content tends to drag down domain authority over time. Refreshes arrest the slide before you lose the ground entirely.
Better ROI on past spend
Every article you published cost time and money. A refresh extracts more value from that investment instead of abandoning it.
Signals to watch
Your content needs a refresh if…
Traffic to a once-strong article has dropped 30%+ over 6–12 months
You rank on page 2 or 3 for a keyword that used to earn page 1
The article was written before major product updates or market shifts
Competitors have published more comprehensive versions of your piece
The article still gets impressions but has a low click-through rate
It covers outdated stats, screenshots, pricing, or feature names
The article was never really optimised for SEO when first published
You have thin content sitting at 500–800 words on a competitive topic
How it works
The refresh process
Every content refresh follows a structured process — no random edits, no guesswork.
Content audit
I audit your existing posts against current search performance — traffic trends, ranking positions, click-through rates, and competitive gaps. This tells us exactly which pieces to prioritise.
Gap & intent analysis
For each priority article, I analyse the current SERP: what's ranking now, what's changed, what the top results cover that yours doesn't. No refreshing in the dark.
Content update
I rewrite outdated sections, add missing topics, replace dead links, update statistics and examples, and tighten the copy throughout. The piece feels new without losing what's already working.
On-page SEO optimisation
Title tag, meta description, header structure, internal linking, and schema — all reviewed and updated to match current best practices and search intent.
Republish recommendation
I advise on whether to update the publish date, redirect old URLs, or restructure the piece — based on what the data says will have the biggest ranking impact.
By the numbers
What a content refresh can do
average traffic increase from a well-executed content refresh
vs. publishing new
faster to rank refreshed content vs. a brand new article
builds on existing authority
monthly traffic value generated from content that was refreshed
tracked via Ahrefs
typical window to see ranking movement after republishing
faster than new content
What clients say
Trusted by B2B SaaS content teams
Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.
Nathan is a detail-oriented, talented freelance writer. His work successfully matches our brand voice and feels like content created in-house. If you're looking for a reliable, professional content writer, you can't go wrong with Nathan.
FAQs
Common questions about content refreshes
What exactly is a content refresh?
A content refresh is a strategic update to an existing published article. It goes beyond fixing typos — it involves updating outdated information, filling content gaps that competitors now cover, improving SEO structure, and republishing in a way that signals freshness to search engines. Done right, it can recover lost rankings or push a page-2 result to page 1.
How is a content refresh different from just editing the article?
Editing is cosmetic. A refresh is strategic. It starts with SERP analysis — understanding what's currently ranking, why, and what your article is missing. The update is driven by data, not just a writer's instinct. The goal is always a measurable ranking or traffic outcome.
How do you decide which articles to refresh first?
I prioritise based on opportunity: articles that already have some ranking authority but have declined, pages ranking just outside the top 10, and high-value pieces that were never fully optimised. I look at Google Search Console data, Ahrefs or SEMrush reports, and traffic trends to triage your content library.
Will a refresh hurt my existing rankings?
When done correctly, no. A well-executed refresh improves rankings by signalling freshness and filling gaps that competing pages have already exploited. The risk comes from changing things arbitrarily — I work from data and keep what's working while improving what isn't.
How many articles can you refresh per month?
Typically 3–6 articles per month, depending on depth and complexity. Short-form refreshes (under 1,500 words) move faster; comprehensive pillar pages take longer. Monthly refresh retainers are available for teams with a backlog of underperforming content.
What do you need access to?
Ideally: Google Search Console data, your existing content CMS or Google Docs, and a rough priority list or permission for me to audit and recommend. If you use Ahrefs or SEMrush, access to those helps too — but I can work with Search Console alone.
Ready to revive your best content?
Let's audit your content library and identify the highest-opportunity pieces to refresh first.