Content that converts buyers
already looking for a solution
I write bottom-of-funnel content for B2B SaaS companies — comparison pages, alternatives articles, case studies, and product-led content that turns high-intent traffic into demos and revenue.
BoFu content written for
What is BoFu content?
Your traffic is full of buyers. Most content ignores them.
Most B2B SaaS content targets people at the top of the funnel — people who are curious, not ready to buy. It builds awareness, sure. But it rarely closes deals.
Bottom-of-funnel (BoFu) content targets a different buyer: someone who already knows they have a problem, has been researching solutions, and is actively comparing options. They're searching for “X vs Y” and “best alternatives to Z.” They're reading case studies. They're close.
BoFu content meets them there — and when it's written well, it's the highest-converting organic content you can publish.
Awareness. Broad keywords. High volume, low intent.
Consideration. Problem-aware buyers comparing categories.
Decision. Buyers comparing specific products. Highest intent, highest conversion rate.
Most companies under-invest in BoFu and leave their best traffic unaddressed.
BoFu content types
Six types of BoFu content I write
Each format targets a different type of high-intent buyer. The right mix depends on your product, your ICP, and where they research.
Comparison pages
X vs Y articles that position your product at the exact moment a buyer is deciding. Built to rank and convert, not just inform.
e.g. Make vs Zapier, v0 vs Lovable
Alternatives pages
Capture buyers who are actively shopping away from a competitor. These pages intercept high-intent traffic and put your product in the frame.
e.g. Best [Tool] Alternatives, [Tool] Competitors
Case studies
Proof-first stories that show what your product actually does. I interview your customers and write case studies that close deals.
e.g. Zapier Article Case Study: $10K+ Saved Per Year
Product-led articles
Tutorial-style content that teaches prospects using your product as the solution — drives trial and adoption from organic traffic.
e.g. How to [achieve outcome] with [your tool]
Buyer's guides & roundups
High-intent 'best of' content that pulls in buyers who know what category they want but haven't picked a winner yet.
e.g. The 7 Best Sales Database Software in 2026
Pricing & feature pages
SEO-friendly landing pages and supporting content that help buyers justify the purchase internally and overcome objections.
e.g. Product landing pages, pricing comparison content
Results
BoFu content that produces real numbers
email sign-ups from a single BoFu article in one month
2.9% conversion rate
saved by clients who swapped paid ads for organic BoFu content
long-term, compounding ROI
in monthly organic traffic value from content alone
tracked via Ahrefs
monthly visitors in 14 days from a single new article
zero to momentum, fast
Published work
BoFu content I've written
Why a BoFu specialist?
BoFu content requires a different skill set
Writing a comparison page or alternatives article isn't just about producing words. It requires a deep understanding of buyer psychology at the decision stage, how to present your product honestly without losing the sale, and how to structure content that ranks for high-intent keywords.
I've written BoFu content for HubSpot, Zapier, Softr, Vimeo, and more. I know how to navigate the tension between SEO and conversion, and I know what makes a buyer feel confident enough to book a demo.
Intent-first research
Every piece starts with understanding the buyer's exact question and where they are in the decision process — not just the keyword.
Balanced, honest positioning
BoFu buyers distrust content that feels like a sales pitch. I write fair comparisons that build trust — which converts better.
Product depth
I learn your product properly before writing. No generic feature summaries. Your product is positioned with real specificity.
Built to rank and convert
BoFu content that doesn't rank is wasted effort. I build for both — structured to win featured snippets and comparisons boxes.
What clients say
Trusted by B2B SaaS content teams
Nathan is a detail-oriented, talented freelance writer. His work successfully matches our brand voice and feels like content created in-house. If you're looking for a reliable, professional content writer, you can't go wrong with Nathan.
Nathan always produces high-quality work. He's a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.
FAQs
Common questions about BoFu content
What exactly is BoFu content?
Bottom-of-funnel (BoFu) content targets buyers who already know they have a problem and are actively comparing solutions. Think comparison pages, alternatives articles, case studies, and product-led tutorials — content written for people who are close to pulling the trigger, not people who just discovered the problem exists.
How is BoFu content different from regular blog posts?
Most blog content is written for awareness — it educates a broad audience at the top of the funnel. BoFu content is written for people with purchase intent. It's more specific, more product-forward, and built to drive demos and trials rather than just traffic. It also tends to convert at significantly higher rates.
Do you only write BoFu content?
No — I also write MoFu and ToFu content for B2B SaaS companies. BoFu is where I specialise and where I see the clearest ROI for clients, but a complete content programme needs all three stages. I'm happy to work across the full funnel.
How long does a piece take to deliver?
Most BoFu articles — comparisons, alternatives, roundups — are delivered within 5–7 business days from brief approval. Case studies depend on customer interview availability but typically take 7–10 days.
What do you need from me to get started?
A target keyword or content brief, access to your product (or a demo), and ideally some competitive context. I handle the research, SERP analysis, and writing. For case studies, I'll need to speak with one of your customers.
What are your rates?
BoFu articles start at $750 per piece. Monthly retainers are available and come with a discounted per-piece rate. Let's talk — I'll send over my rate card after a quick discovery call.
Ready to convert your high-intent traffic?
Let's talk about your BoFu content gaps and what it would take to close them.