Rankings are great.
Pipeline from rankings is better.
I write SEO content for B2B SaaS companies that needs to do two things at once — earn organic rankings and turn readers into qualified leads. Not one or the other.
SEO content written for
The difference
Most SEO content gets traffic. This gets customers.
Traffic that doesn't convert
Most SEO content chases high-volume keywords and delivers readers who bounce. Nathan targets keywords at every funnel stage — especially mid and bottom — so organic traffic actually drives demos and trials.
Pipeline-first keyword strategy
Before targeting a keyword, Nathan maps it to your buyer journey. High-volume ToFu content is only worthwhile if it feeds a clear path to purchase. Every keyword has a job.
AI-generated, thin content
The SERPs are flooded with AI-generated content that covers the same points in the same order. It's getting harder to rank with it — and it doesn't convert.
Expert-led writing with real depth
Nathan writes with product knowledge, industry context, and buyer psychology baked in. Content that earns links, builds trust, and shows up in AI-cited sources.
What you get
Everything in every piece
No hidden add-ons. Every article comes with the full package.
Keyword & SERP research
Every piece starts with deep SERP analysis — understanding search intent, ranking difficulty, and what the top results are actually doing. No keyword stuffing, no guessing.
Detailed content brief
Before a word is written you get a full brief: target keyword, angle, outline, competitors to beat, and questions to answer. Yours to keep regardless.
Long-form SEO article
1,500–5,000 words of expert-led, SEO-optimised content written for human readers first. Structured to rank for primary and secondary keywords.
On-page SEO & internal linking
Title tags, meta descriptions, header hierarchy, schema suggestions, and internal link recommendations — everything your dev or CMS needs to publish right.
Two revision rounds
Unlimited minor edits in the first 48 hours, plus two full revision rounds to get the piece exactly where you need it.
30-day performance check-in
A month after publishing, I check in with ranking data and traffic metrics. If the piece needs a tweak to climb, we address it.
Results
SEO content that produces real numbers
in monthly organic traffic value from SEO content alone
tracked via Ahrefs
email sign-ups from a single article in 30 days
2.9% conversion rate
monthly visitors in 14 days from a single new article
zero to momentum, fast
saved by clients who reduced paid spend using organic SEO
long-term compounding ROI
Published work
SEO content I've written
Is this right for you?
Built for B2B SaaS teams who want content that earns its keep
I work best with B2B SaaS companies that are past the “do we even need content?” stage and are looking for execution that actually moves pipeline. Not just traffic reports.
Whether you're a solo content manager, a growing marketing team, or an agency looking for a reliable writer in the SaaS space — if you need expert-level content that earns organic reach and converts, we're probably a good fit.
B2B SaaS & tech companies
Selling software or tech services to other businesses. I write best for products I can get close to and understand deeply.
Content-led growth teams
You're building a content programme — not just filling a blog. You want a consistent output partner who takes full ownership.
Marketing teams with pipeline targets
Organic content isn't a vanity exercise for you — it needs to contribute to demos, trials, and revenue. Same for me.
Agencies & consultancies
Need reliable white-label content in the B2B SaaS space? I work with a small number of agencies on a confidential basis.
What clients say
Trusted by B2B SaaS content teams
Nathan is a pleasure to work with. He's super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.
Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.
FAQs
Common questions about SEO content writing
What industries do you write SEO content for?
My focus is B2B SaaS and B2B technology companies. I write best when I can get close to the product and the buyer — and the SaaS space is where I have the deepest subject matter knowledge and the best results.
Do you do keyword research or do I need to provide it?
Both options work. If you have an existing content strategy or keyword list, I can write to it. If you need keyword research as part of the engagement, I include it in the brief phase — SERP analysis, intent classification, difficulty review, and a recommended angle.
How long does a typical article take?
Most long-form SEO articles are delivered within 5–7 business days from brief approval. More complex pieces (technical deep-dives, original research) can take 8–10 days.
Can you help with content strategy, not just individual articles?
Yes — I offer a content strategy service that covers ICP analysis, full keyword research, funnel mapping, gap analysis, and a 3–6 month editorial calendar. It's a natural starting point before a content writing retainer.
What's the difference between your SEO content writing and BoFu content writing?
BoFu content is a subset of SEO content — it's specifically the bottom-of-funnel content types (comparisons, alternatives, case studies) that target purchase-ready buyers. My SEO content writing service covers the full funnel: awareness content, thought leadership, pillar pages, and MoFu guides, in addition to BoFu pieces.
What are your rates?
SEO articles start at $750 per piece. Monthly retainers are available at a discounted per-piece rate and come with priority turnaround. Book a call and I'll walk you through current availability and pricing.
Ready to turn your blog into a growth channel?
Let's talk about your content goals, your current organic performance, and what it would take to close the gap.