SEO content writer for B2B SaaS companies
By Nathan Ojaokomo, B2B SaaS Writer and Strategist · Updated September 29, 2026
I write SEO articles, comparison pages, and blog posts for B2B SaaS teams, starting with the searches your buyers make when they’re close to choosing a tool.
SEO articles start at $700, and most are delivered within five to seven business days of brief approval. Every piece includes keyword and search results research, a brief you approve first, on-page SEO, two revision rounds, and a 30-day performance check-in.
estimated yearly traffic value of one listicle I wrote for Softr
a year in ad spend Zapier saves from one article I wrote
in annual recurring revenue for an agency, from a single listing in a roundup I wrote
email sign-ups from a single article in its first 30 days
Softr traffic value estimated by Semrush.
What does an SEO content writer do?
An SEO content writer researches what people search for, works out what they want from the results, and writes the page that answers them better than what’s ranking now. The job covers the research, the structure, the on-page details like titles and internal links, and the writing itself.
For a B2B SaaS company, the searches that matter most come from buyers comparing tools, looking for alternatives, or checking whether a product fits their use case. Those pages need product knowledge and a clear point of view, and they now need to be easy for AI tools like ChatGPT and Google’s AI Overviews to quote.
I’ve written SEO content for B2B SaaS companies for more than five years, for clients including HubSpot, Zapier, Softr, Vimeo, and CoSchedule, and I use the same process on my own site, which ranks for competitive SEO and content writing searches.
Why hire an SEO content writer?
Rank for the searches that bring in buyers
I start with comparison, alternatives, and use-case searches, where readers are already evaluating tools.
Get cited in AI answers
Direct answers, clear headings, and explicit product names make a page easier for AI tools to quote and recommend.
Publish without the editing burden
Research, briefs, drafting, and on-page SEO arrive together, so your team reviews finished work instead of rewriting it.
Keep your published pages earning
A 30-day check-in and refresh work keep articles from quietly losing the rankings they won.
Sound like you know your category
Every piece is built on product research, customer language, and first-hand testing, not a rewrite of the top 10 results.
“Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.”
Deborah Tennen, Content Manager, ZapierExamples of SEO content projects
Here’s the kind of SEO writing I do for B2B SaaS teams:
- Comparison pages for “[your product] vs [competitor]” searches
- Alternatives pages for competitors your buyers are leaving
- Best-software roundups for your category
- Use-case and integration pages
- Long-form guides that support your product pages
- Regular SEO blog posts on an agreed monthly schedule
- Articles planned around the prompts buyers ask AI tools
- Refreshes of posts that have slipped in rankings
- Keyword research and briefs for your own writers
- Internal linking plans between blog posts and product pages
- Titles and meta descriptions that earn more clicks
- Articles built on expert or customer interviews
If you want a steady flow of these, the monthly retainer fits. If you have a few topics in mind, per-article pricing is simpler. For pages that only need fixes, see on-page SEO services.
SEO content I’ve written
The Best Knowledge Management Software in 2026 ↗
Softr: a best-software roundup with an estimated $1.6M a year in traffic value, per Semrush.
Make vs Zapier: Which Automation Platform is Better in 2026? ↗
Softr: a comparison page for a competitive automation search.
Email personalization: What is it, how to do it right, and examples to learn from ↗
Zapier: a guide built on interviews with marketers.
How I wrote a #1-ranking article that saves Zapier $20K+ a year →
The research, testing, and structure behind one of my best-performing articles.
Pricing
How much does an SEO content writer cost?
Priced per article or as a monthly retainer. See all my rates on the pricing page.
SEO article
For teams with a few topics in mind, or that want to test the fit first.
- Keyword, search intent, and search results research
- Detailed brief with the angle and outline, approved before writing
- Long-form article written for your buyers
- Title tag, meta description, headings, and internal links
- Two revision rounds
- 30-day performance check-in
Content refresh
For published posts that have slipped or gone out of date.
- Review against what’s ranking now
- Outdated sections rewritten and missing subtopics added
- Updated facts, prices, and screenshots
- New internal links and on-page fixes
Strategy + writing
For teams that want a steady publishing schedule with a plan behind it.
- Keyword and AI prompt map for your category
- Monthly content calendar
- SEO articles and refreshes each month
- Monthly performance review
Rates for every service are on the pricing page. For a fixed-price 90-day program, see the Pipeline Sprint.
What makes SEO content rank in 2026?
It has to answer the search better than the pages already ranking, and it has to add something they don’t have. When I compared 22 ranking articles on three B2B SaaS topics, 13 used the same basic skeleton. The pages that stand out usually include:
- A direct answer near the top of each key section
- Product details, screenshots, or test results from first-hand use
- Customer language from sales calls, reviews, and support tickets
- A clear recommendation for who each option fits
How is SEO writing different for AI search?
AI tools pull short passages from pages they trust, so each section needs to make sense on its own. I write self-contained answers, name products and categories explicitly, and date facts that change. It’s the same approach I use for optimizing content for AI search on my own site.
What’s the difference between an SEO content writer and an SEO copywriter?
An SEO content writer creates articles and guides that attract readers from search. An SEO copywriter focuses on landing pages and sales copy meant to convert those readers. My work sits closer to content writing, with conversion built into comparison and alternatives pages.
What do you need from us?
Less than most teams expect. For the first article, I usually ask for:
- Access to Google Search Console, or a list of the searches you want to rank for
- A product demo or trial account
- Any sales call notes, customer interviews, or positioning documents you have
- One person to review drafts
How an SEO article comes together
- Pick the topic. We agree on the search to target, starting with the ones closest to a buying decision.
- Research the search. I study what’s ranking, what searchers want, and what AI tools say about the topic today.
- Write the brief. You approve the angle, outline, and sources before I start writing.
- Write the article. Built on product research and customer language, with on-page SEO and internal links included.
- Revise. Two revision rounds to get the piece where you need it.
- Check in at 30 days. I review rankings and traffic and suggest changes if the page needs help climbing.
What clients say
Trusted by B2B SaaS content teams
“Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.”
Keri NelsonMarketing Content Specialist, CoSchedule“Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.”
Michael GloverFormer Marketing Manager, ConvertFlow“Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.”
Sam FrenzelFormer Snr. SEO Content Strategist, Vimeo“Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.”
Kaitlin MillikenProgram Manager & Content Editor, HubSpotFAQs
Questions about hiring an SEO content writer
How much does an SEO content writer cost?
My SEO articles start at $700 per article, content refreshes start at $400 per page, and strategy plus writing starts at $3,500 a month.
Do you do keyword research, or do we provide it?
Both work. If you have a keyword list or content plan, I write to it. If not, keyword and search results research is part of every brief.
How long does an article take?
Most articles are delivered within five to seven business days of brief approval. Pieces that need product testing, interviews, or original research can take eight to ten days.
Do you write regular blog posts or only one-off articles?
Both. You can order articles one at a time, or set a monthly schedule on the strategy and writing retainer.
What industries do you write for?
B2B SaaS and B2B technology companies. I write best when I can get close to the product and the buyer.
Can you write content that shows up in ChatGPT and AI Overviews?
Yes. Every article uses direct answers, clear headings, and explicit product names, which make pages easier for AI tools to cite. I track AI citations for my own site and use what I learn in client work.
SEO writing takes time. Let me take it off your plate.
Tell me which searches you want to win, and I’ll suggest where to start on a 30-minute call, or request a quote and I’ll reply with one.