On-page SEO services for B2B SaaS pages that should be ranking higher
By Nathan Ojaokomo, B2B SaaS Writer and Strategist · Updated September 29, 2026
I fix the on-page SEO and content issues holding your existing pages back, starting with the pages closest to revenue.
On-page SEO starts at $300 per page. I record a baseline for each page first, so we can see exactly what changed, and I’ll tell you before we start if a page needs a rewrite rather than fixes.
average position for my Jotform alternatives page after a refresh
peak traffic lift on a client page after a refresh, settling at about 36% above where it started
monthly traffic value from content I’ve refreshed, tracked in Ahrefs
a year in ad spend Zapier saves from one article I wrote
What are on-page SEO services?
On-page SEO services optimize the elements of individual pages, including the content, title tag, meta description, headings, internal links, and structured data, so each page ranks for the searches it targets. The goal is a page that answers the searcher’s question better than the pages above it.
An on-page SEO specialist reviews each page against what’s ranking now, finds what’s holding it back, and fixes it. That might be a title that doesn’t earn the click, a structure that doesn’t match the search, missing subtopics, weak internal links, or outdated facts.
I’ve written and optimized SEO content for B2B SaaS companies for more than five years, for clients including HubSpot, Zapier, and CoSchedule, and I use the same process on my own site. Each project is scoped to the pages that matter most to your pipeline.
Why invest in on-page SEO?
On-page fixes build on the visibility a page already has, which makes them one of the most efficient ways to grow organic traffic from an existing site.
Win more clicks from the rankings you have
Better titles and descriptions can lift click-through rate without any change in position.
Move pages from page two to page one
Pages ranking just outside the top 10 often need targeted fixes rather than a full rewrite.
Match what searchers want now
Search intent shifts over time, and a page written for last year’s results can slip without anyone noticing.
Make pages easier for AI tools to cite
Clear headings and direct answers make it easier for AI assistants to understand and quote a page.
Send more readers to the pages that sell
Internal links and clear next steps turn rankings into demo requests and signups.
“Nathan was very professional to work with and always submitted pieces on time. He does a lot of research and ensures the content is not only SEO-friendly but interesting to read.”
Al Chen, Solutions Architect, CodaExamples of on-page SEO projects
Here are some of the on-page SEO and content problems I fix:
- Move pages ranking on page two for buyer-intent searches onto page one
- Rewrite titles and meta descriptions on pages with many impressions and few clicks
- Rework pages whose content no longer matches search intent
- Add the subtopics covered by the pages outranking yours
- Update outdated prices, features, and screenshots on comparison pages
- Restructure headings around the questions searchers ask
- Add a direct answer near the top of key sections
- Add internal links from related posts to product and pricing pages
- Fix pages that compete with each other for the same search
- Write descriptive image alt text
- Recommend FAQ, article, or product schema
- Tighten calls to action so readers know the next step
- Optimize feature, integration, and landing pages as well as blog posts
- Flag technical issues, like pages that aren’t indexed, for your developer
If you need these fixes across dozens of pages, ask about a batch. If a handful of pages need attention, per-page pricing is simpler.
Results from pages I’ve worked on
Jotform alternatives page
My own page slid from about position 6 to 18 within two months of publishing. After a refresh, it recovered to about position 10.
A B2B SaaS client’s article
A commercial page had been losing ground. After a refresh, its traffic peaked 180% above where it started and settled at about 36% higher.
Pricing
How much do on-page SEO services cost?
Priced per page, so you only pay for the pages that need work. If a page needs more than fixes, I’ll tell you before we start.
On-page optimization
For pages that need SEO and content fixes, not a rewrite.
- Search intent check against the pages ranking now
- Title tag and meta description written to earn the click
- Heading structure and topic coverage fixes
- Keyword and entity placement, without stuffing
- Internal links to and from the page
- Image alt text and schema recommendations
- A check that the page’s next step fits the reader
- Baseline of clicks, position, and click-through rate recorded first
Content refresh
For pages that need new sections, updated facts, or a partial rewrite.
- Everything in on-page optimization
- Outdated sections rewritten and missing subtopics added
- Updated facts, prices, examples, and screenshots
- New internal links from related pages
- Republishing recommendation
Page batches
For audits and fixes across 10 or more pages.
- Priority list of pages by revenue potential and recoverable traffic
- On-page fixes or refreshes across the batch
- Before-and-after report at four, eight, and 12 weeks
Pages that need a complete rewrite for a new search intent are priced as new articles, from $700. For more on rewrites, see the content refresh service.
What’s included in on-page SEO
Search intent alignment
I check what’s ranking for your target search today and adjust the page so it answers the question searchers are asking.
Titles and meta descriptions
Specific, accurate titles and descriptions that give searchers a reason to click, even when an AI Overview sits above your result.
Headings and structure
Descriptive headings, a direct answer near the top of each key section, and a structure readers and AI tools can follow.
Topic coverage
Missing subtopics, weak sections, and thin answers compared with the pages outranking yours.
Internal linking
Links from related pages to the page you want to rank, and from that page to the next step in the buyer’s journey.
Schema and on-page details
Image alt text, schema recommendations, and the small fixes that make a page easier to understand and cite.
What’s the difference between on-page SEO and technical SEO?
On-page SEO covers the content and elements of individual pages. Technical SEO covers site-wide issues like crawling, indexing, site speed, and redirects. My on-page work focuses on the page itself. If I spot a technical problem, like a page that isn’t indexed, I’ll flag it so your developer or technical SEO can fix it.
How is on-page SEO different from a content refresh?
On-page SEO fixes how a page is structured and presented without rewriting it. A content refresh goes further, rewriting outdated sections, adding what’s missing, and updating facts and examples. I’ll recommend the lighter option when it’s enough.
Which pages should you optimize first?
Start with commercial pages that already get impressions, since they have the most to gain from targeted fixes:
- Pages ranking between positions 5 and 20 for buyer-intent searches
- Pages with plenty of impressions but a low click-through rate
- Comparison, alternatives, pricing, and product pages that used to rank higher
- Pages that attract visitors but rarely lead to a demo request or signup
How long do on-page SEO changes take to show results?
Google has to recrawl a page before changes show up, which you can speed up by requesting indexing in Search Console. Title and snippet changes can lift click-through rate soon after a recrawl, while ranking changes usually take longer. I compare each page against its baseline at four, eight, and 12 weeks, the same way I measure recovery from content decay.
How on-page SEO work runs
- Pick the pages. You send the pages you’re worried about, or I shortlist them from your Search Console data.
- Record a baseline. I note each page’s clicks, impressions, position, and click-through rate before anything changes.
- Review the search results. I compare each page with what’s ranking now and note what’s missing or mismatched.
- Make the fixes. Titles, headings, content, internal links, and schema recommendations, delivered in a shared document, ready for your team to publish.
- Request indexing. Once the changes are live, the page gets resubmitted in Search Console so Google recrawls it sooner.
- Measure. I compare each page with its baseline at four, eight, and 12 weeks.
What clients say
Trusted by B2B SaaS content teams
“Nathan is an exceptional writer with excellent communication skills. He consistently produces engaging, well-researched content that drives meaningful results for our business.”
Keri NelsonMarketing Content Specialist, CoSchedule“Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.”
Michael GloverFormer Marketing Manager, ConvertFlow“Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.”
Deborah TennenContent Manager, Zapier“Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.”
Trevor LarsonCo-founder & CEO, NectarHRFAQs
Questions about on-page SEO services
How much do on-page SEO services cost?
On-page optimization starts at $300 per page, and a content refresh starts at $400 per page. Batches of 10 or more pages are quoted as a project, and pages that need a complete rewrite are priced as new articles, from $700.
What do you need access to?
Google Search Console for the pages in scope. I deliver the changes in a shared document, so I don’t need CMS access. Access to Semrush or Ahrefs helps, but it isn’t required.
Can on-page SEO help with AI search?
Yes. Clear headings, direct answers near the top of each section, and explicit product and category names make a page easier for AI tools to understand and cite. I apply the same structure when I optimize a page.
Will on-page changes hurt my current rankings?
The risk comes from changing what already works. I record a baseline first, keep what’s driving clicks, and change what the data says is holding the page back.
Do you work on pages other than blog posts?
Yes. Product, feature, comparison, and landing pages benefit from the same fixes, and they’re often the pages closest to revenue.
Related reading
On-page SEO is fiddly. Let me handle the fixes.
Send me the pages you’re worried about, and I’ll tell you on a 30-minute call which ones need on-page fixes and which need more, or request a quote and I’ll reply with one.