Content strategy services for B2B SaaS teams that want content to drive pipeline
By Nathan Ojaokomo, B2B SaaS Writer and Strategist · Updated September 29, 2026
I help B2B SaaS marketing teams decide what to publish, what to fix, and what to stop, then hand over a roadmap your writers can start on right away.
Content strategy projects start at $1,500 and take about three weeks. Each one includes an audit of your existing content, a map of the buyer-intent searches and AI prompts worth targeting, a competitor gap analysis, and a prioritized 90-day roadmap with the first briefs written.
in annual recurring revenue for an agency, from a single listing in a roundup I wrote
a year in ad spend Zapier saves from one article I wrote
estimated yearly traffic value of my own site, built with the same process
most-cited source in AI answers to the 33 buyer prompts I track
AI citations tracked in Peekaboo across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode, September 2026.
What are content strategy services?
Content strategy services help a company decide what content to create, update, and retire, and in what order, based on its buyers and business goals. For a B2B SaaS team, that means focusing on the searches and AI prompts buyers use when they’re comparing tools, then planning the pages that answer them.
A content strategy consultant does that work for you. That usually includes auditing your existing content, researching what your buyers search for and ask AI tools, studying what competitors rank and get cited for, and turning it all into a prioritized plan with briefs your writers can follow.
I’ve written SEO content for B2B SaaS companies for more than five years, for clients including HubSpot, Zapier, Vimeo, and CoSchedule, and I run the same strategy process on my own site. A strategy project runs three to five weeks, and ongoing strategy and writing runs as a monthly retainer.
Every project is scoped to your situation, since the right plan depends on your library, your category, and what you need content to do for the business.
Why hire a content strategy consultant?
Teams usually bring in outside strategy for one of two reasons: to grow faster, or to stop a slide they’ve noticed in their numbers.
Spend your production budget on the right pages
A roadmap ranked by pipeline impact keeps writers working on the pages closest to revenue instead of whatever idea came up last.
Stop losing traffic you already earned
An audit finds the pages slipping in Search Console and decides which to refresh, merge, or retire before the losses show up in leads.
Show leadership pipeline, not just traffic
Agreeing on measures up front means you can report on the leads and deals content influences, not only sessions.
Get named in AI answers
Tracking your buyers’ prompts shows where competitors are recommended instead of you, and which pages would change that.
Give writers briefs they can run with
Clear briefs with the intent, angle, and sources cut down on rewrites and editing time.
“Nathan is a highly dependable and capable writer. His ability to stick to tight deadlines, efficiently handle copy edits, and produce quality work makes him a perfect fit for the Vimeo blog. I’d definitely recommend him to those looking for an SEO-aware, highly effective content creator.”
Sam Frenzel, Former Snr. SEO Content Strategist, VimeoExamples of content strategy projects
I’ve helped with many kinds of content strategy work. Here are some of the problems a project can solve:
- Find the pages losing traffic and decide what to fix first
- Move pages ranking on page two for buyer-intent searches onto page one
- Plan comparison and alternatives pages for your top competitors
- Map the searches buyers make before they request a demo
- Get your product named in ChatGPT, Perplexity, and Google’s AI answers
- Consolidate blog posts that compete for the same searches
- Retire or redirect pages that no longer serve the business
- Build a topic cluster around your core use case
- Plan internal links that send readers to the pages that sell
- Prioritize a long backlog of content ideas by pipeline potential
- Set up reporting that ties content to leads and deals
- Plan expert-led articles around your team’s knowledge
- Refresh pricing, product, and comparison pages that have gone stale
- Plan content for a new product, category, or market
If you want all of these handled month after month, the strategy and writing retainer is the better fit. If you need one or two, a strategy project covers them.
Pricing
How much do content strategy services cost?
Three published options, depending on the size of your content library and whether you want me to write the content too. Every project starts with a quote that lists exactly what’s included.
Strategy
For teams that need a clear plan before they spend more on production.
- Kickoff call on your goals, buyers, and offer
- Audit of up to 50 existing pages using your Search Console data, with a keep, refresh, merge, or retire call for each
- Buyer-intent keyword map with 20–30 priority topics
- Content gap analysis against three competitors
- AI search baseline: 20 buyer prompts checked in ChatGPT, Perplexity, and Google AI Overviews
- 90-day roadmap, prioritized by pipeline impact
- 3 ready-to-write content briefs
- 60-minute handoff call
Strategy Plus
For teams with a larger library or a more competitive category.
- Everything in Strategy
- Audit of up to 150 pages, including a content decay report with refresh priorities
- Topic cluster plan with internal links for your priority pages
- AI prompt tracking on 50 buyer prompts, re-checked after 30 days
- 8 ready-to-write content briefs
- Measurement plan for pipeline, rankings, and AI citations
- 30-day follow-up review call
Strategy + Writing
For teams that want the strategy and the content from one person.
- Monthly strategy review and roadmap updates
- Bottom-of-funnel articles, comparison pages, and refreshes written each month
- Expert interviews where a topic needs them
- Monthly report on rankings, AI citations, and leads from content
Prefer a fixed scope? The Pipeline Sprint is a 90-day engagement for $7,500 that covers the strategy and 6–10 finished pieces.
What’s included in a content strategy project
Content audit
I pull your Search Console data and review each priority page for traffic trends, rankings, and overlap, then recommend whether to keep, refresh, merge, or retire it.
Buyer-intent keyword map
Topics grouped by buying stage, from problem-aware searches to comparisons and pricing, with the page type each one needs.
Competitor gap analysis
What your top competitors rank for and get cited for that you don’t, and which of those gaps are worth closing first.
AI search baseline
The prompts your buyers ask ChatGPT, Perplexity, and Google’s AI features, who gets named today, and which pages those answers cite.
90-day roadmap
A prioritized plan your team can follow, with the pages closest to revenue scheduled first.
Content briefs
Ready-to-write briefs with the search intent, angle, outline, sources, and internal links, so writers can start immediately.
How long does a content strategy project take?
A Strategy project takes about three weeks from kickoff to handoff, and Strategy Plus takes about five. Most of that time goes into the audit and the research, since the roadmap is only as good as the data behind it.
Who are content strategy services for?
A strategy project makes the most sense when your team can produce content but isn’t sure it’s producing the right content. It’s a good fit if any of these sound familiar:
- Your blog gets traffic, but few demo requests or signups come from it.
- Leadership wants to see pipeline from content, and you need a plan that can show it.
- Your library has grown to dozens or hundreds of posts, and some of them compete with each other.
- Competitors show up in ChatGPT and AI Overviews for questions your buyers ask, and you don’t.
- You have writers, but no one with the time to decide what they should write next.
How is content strategy different from content marketing consulting?
Content strategy is the plan: what to publish, what to update, and how to measure it. Content marketing consulting usually adds ongoing advice on execution, distribution, and team process. Choose a strategy project when you want a clear plan your team can run with, and consulting when you want a senior advisor involved month to month.
How do you measure whether a content strategy works?
We agree on the measures before the work starts. For bottom-of-funnel content, that usually means rankings for buyer-intent searches, citations in AI answers for your tracked prompts, and leads or pipeline from the pages in the roadmap. A free-text “How did you hear about us?” field fills the gaps analytics miss, and it’s one of the four ways to measure content marketing ROI I recommend combining.
How a content strategy project works
- Discovery call. We talk through your goals, your buyers, your offer, and what content needs to do for the business.
- Access and data. You share Search Console, a list of competitors, and any analytics or CRM data you want the plan tied to.
- Audit. I review your existing pages for traffic trends, rankings, and overlap, and mark each one keep, refresh, merge, or retire.
- Research. I map buyer-intent searches and AI prompts, then compare what competitors rank and get cited for.
- Roadmap. I turn the findings into a 90-day plan, ranked by pipeline impact and effort.
- Briefs. I write the first briefs, so your writers can start as soon as the plan is approved.
- Handoff. We walk through the plan together, and you decide whether to run it in-house or have me execute it.
What clients say
Trusted by B2B SaaS content teams
“Nathan always produces high-quality work. He’s a great writer, but also a very knowledgeable marketer. He turns in drafts on time and addresses edit requests right away.”
Michael GloverFormer Marketing Manager, ConvertFlow“Nathan is a pleasure to work with. He’s super reliable, and his work is really well researched and incredibly thorough. He always digs deep and puts the reader first.”
Deborah TennenContent Manager, Zapier“Nathan is a detail-oriented, talented freelance writer. He has a wealth of knowledge, allowing him to cover a wide range of topic areas with expertise. His work successfully matches our brand voice and feels like content created in-house.”
Kaitlin MillikenProgram Manager & Content Editor, HubSpot“Nathan has blown us away with his ability to research and put together incredible pieces of content. He has a captivating writing style that is a perfect blend of friendly and interesting. He is a great communicator and sticks to deadlines.”
Trevor LarsonCo-founder & CEO, NectarHRFAQs
Questions about content strategy services
Do you only work with B2B SaaS companies?
Most of my clients are B2B SaaS companies, and my process is built around how software buyers research and compare tools. If you sell another B2B product with a considered purchase, the same approach usually applies, so it’s worth a conversation.
What do you need from us to start?
Access to Google Search Console, a list of your main competitors, and a short call about your goals, buyers, and offer. Analytics or CRM data helps if you want the roadmap tied to pipeline, and access to Semrush or Ahrefs is useful but not required.
Will you write the content too?
Yes. You can hand the roadmap to your own writers, or I can write it. Articles start at $700, content refreshes start at $400, and the strategy and writing retainer starts at $3,500 a month.
Does the strategy cover AI search?
Yes. Every strategy project includes an AI search baseline for your buyer prompts, and Strategy Plus adds tracking on 50 prompts with a 30-day re-check.
What happens after the roadmap is delivered?
You get a handoff call to walk through the plan and the briefs. From there, you can run the roadmap with your own team or move to the strategy and writing retainer so I can execute it.
How is this different from hiring a content strategy agency?
You work directly with me on the research and the recommendations, with no account manager in between. An agency makes more sense if you need design, video, or a large production team alongside the strategy.
Related reading
Content strategy is hard. Let me build the plan.
Tell me about your goals and your content library, and I’ll suggest the right scope on a 30-minute call, or send a request and I’ll reply with a quote.