A B2B company usually starts looking for a content strategy agency when publishing more content stops feeling like a complete answer.
Your team may already be producing articles, reports, case studies, and social posts. Traffic may even be growing. But it’s difficult to connect that activity to qualified leads, sales conversations, or a stronger position in the market.
Topics come from keyword tools and competitor blogs rather than customer research. Sales keeps asking for content that isn’t on the calendar. And older articles lose rankings while the team continues commissioning new ones.
AI search has added another decision to the mix. Content now has to help buyers, compete in Google, and give systems such as ChatGPT and Perplexity enough clear, credible information to cite the company.
Adding “GEO” to the existing SEO checklist will not fix a strategy that was never closely tied to the product or its buyers.
At that point, outside help can be useful. A content strategy agency can audit what you have, find the gaps, decide which audiences and topics deserve investment, and build a plan your team can execute.
I compared 10 agencies based on the strategic problem each is equipped to solve, the work it can execute after delivering the plan, and the evidence it provides for its approach.
The best content strategy agencies at a glance
| Agency | Best for | Pricing |
| Omniscient Digital | Revenue-focused SEO and GEO for B2B software | Strategy projects from $15,000; full-service engagements from $10,000/month |
| Foundation | B2B SaaS strategy with strong distribution planning | Custom; Clutch lists a $25,000+ minimum project size |
| Animalz | Editorial strategy and long-form content for SaaS and tech | Custom |
| Grow and Convert | High-intent SEO content measured by leads | From $10,000/month, or $9,000/month with an annual commitment |
| Velocity Partners | Brand narrative and creative content for complex B2B companies | Custom |
| Ten Speed | Organic growth for B2B SaaS | Most clients spend $7,000–$20,000/month |
| Siege Media | SEO, GEO, content design, and digital PR | Custom |
| Campfire Labs | Expert-led stories and original research for software companies | From $4,900/month |
| Walker Sands | Integrated content, PR, and demand generation | Custom |
| Beam Content | Interview-led B2B content with design included | $5,000/month minimum; clients typically spend $10,000–$12,000/month |
Treat the published starting price as a floor rather than a quote. Research depth, production volume, design, distribution, and the number of channels involved can all change the final scope.
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How I selected the agencies on this list
I started with agencies that explicitly provide content strategy rather than companies that use “strategy” as another name for a monthly topic list.
Each agency needed to show how it moves from business goals and buyer research to decisions about what gets created.
I also looked for evidence that the agency could carry the strategy into execution. A polished roadmap has limited value if your team cannot turn it into briefs, articles, campaigns, and measurable results.
B2B experience received extra weight. Content for a software or professional services company has to support longer sales cycles, explain a complex offer, and speak to more than one person involved in the purchase.
Familiarity with SEO and AI discovery also counted, although I didn’t make GEO services a requirement for every agency.
Finally, I reviewed public case studies, service pages, named customers, and pricing information.
I haven’t personally hired every agency listed here, so the descriptions below separate published evidence from my assessment of who appears to be the best fit.
1. Omniscient Digital
Omniscient Digital is an organic growth agency for B2B software companies. Its work covers SEO strategy, content production, link building, conversion optimization, analytics, and generative engine optimization.
The agency frames organic growth around pipeline rather than treating traffic as the final result. Its strategy process includes competitive research, buyer research, content gaps, keyword exploration, product alignment, subject-matter expert interviews, and analysis of where a brand appears in AI answers.
That gives Omniscient a broader remit than an SEO writing service. The team can decide which opportunities are commercially useful, produce the content, build authority around it, and measure whether organic visitors move deeper into the buying journey.
Its customer list includes Jasper, Smartling, TikTok Shop, SAP, and 360Learning. In one published example, Omniscient reports increasing AppSumo’s organic traffic by 843% and revenue from organic traffic by 340%.
Why Omniscient Digital might be a good fit
Shortlist Omniscient if your primary content problem sits inside organic growth. You may have search traffic but weak conversion paths, or you may need one plan that covers Google rankings and AI visibility without running them as separate initiatives.
The agency is particularly relevant to a B2B software company with enough budget and internal data to support a full program. Its research process calls for product context, customer insight, and access to subject-matter experts.
Companies looking for a few standalone articles will probably find the scope excessive. The model makes more sense when SEO, content, authority building, and measurement all need attention.
Omniscient Digital pricing
Omniscient’s SEO and content strategy package starts at $15,000, while full-service engagements start at $10,000 per month.
2. Foundation
Foundation is a B2B content marketing agency that works with SaaS and other complex companies. Its services span research, content strategy, creation, search, distribution, and repurposing.
Distribution is where Foundation separates itself from many SEO-led agencies. Its content strategy engagement covers buyer research, category analysis, channel strategy, distribution planning, and a prioritized 12-month roadmap. The plan considers where content should live and how it will reach buyers after publication.
Foundation’s work is built around the idea that a valuable asset should travel. A research report might become executive social posts, newsletter material, sales collateral, and smaller visual assets rather than remaining a single gated PDF.
The agency has worked with companies including Canva, Webex, Unbounce, Mailchimp, and Highspot. In a content distribution case study, Foundation says its client recorded 104 organic closed-won deals, a 189% year-over-year increase, and 143% sales growth.
Why Foundation might be a good fit
Foundation is a strong option when your company already creates useful material but struggles to get enough value from it. The strategy can cover creation and the channels needed to extend the reach of each idea.
It also suits a content leader trying to coordinate SEO, executive content, social distribution, and repurposing under one plan. You would be buying a system that goes beyond the company blog.
That breadth comes with a larger scope. If your team already handles distribution well and only needs a search roadmap or a few high-intent articles, a more focused partner may give you more of what you need for the same budget.
Foundation pricing
Foundation does not publish a standard rate card. Its Clutch profile lists a $25,000+ minimum project size and an average hourly rate of $200–$300.
Clutch’s summary of verified reviews mentions a $20,500 foundational project and a $30,000 quarterly SEO retainer. Those figures describe past client engagements, not guaranteed current packages, but they provide a useful indication of the agency’s market position.
3. Animalz
Animalz is a content marketing and SEO agency for B2B SaaS companies, technology brands, and venture capital firms. It’s best known for long-form editorial content and for publishing many of the frameworks content teams use to think about organic growth.
Its strategic work covers content planning, SEO, thought leadership, content refreshes, and more recent AI-search programs. Animalz has also developed different approaches for technical products, multi-product companies, and enterprise content operations rather than applying the same publishing model everywhere.
That editorial depth is supported by a substantial client roster that includes Amazon, Google, Airtable, Intercom, Amplitude, and Atlassian. Animalz says it helped Amplitude grow from 7,000 to 200,000 monthly visits. Another case study reports that SupportLogic increased organic traffic fivefold while adapting its program for AI search.
Why Animalz might be a good fit
Animalz is worth considering when the content has to earn the attention of a knowledgeable audience. Technical buyers and experienced operators will notice when an article merely rearranges information already ranking on Google. Animalz’s emphasis on expert input, original ideas, and editorial quality is suited to that environment.
It can also be a good fit for an established SaaS company with a large content library. The agency has deep experience with refreshes and content audits, which can help a team recover value from existing pages before adding another year of new production.
Companies primarily seeking aggressive link acquisition, paid distribution, or a large cross-channel creative campaign may need other partners alongside Animalz.
Animalz pricing
Animalz uses custom pricing. The agency does not publish a monthly minimum on its website.
4. Grow and Convert
Grow and Convert is a content-focused SEO and GEO agency. Its best-known methodology, Pain Point SEO, prioritizes searches that indicate a real product or service need rather than choosing topics mainly for traffic potential.
Its service combines customer research, keyword strategy, writing, conversion tracking, and ongoing optimization. The agency reports leads and product signups at the URL level, giving clients a clearer view of which topics attract people with purchase intent.
Grow and Convert has documented its process through detailed case studies. It reports growing Leadfeeder to more than 200 signups per month from content. For Smartlook, the agency targeted 50 high-intent keywords and reports achieving 11 number-one rankings, 37 top-ten rankings, and more than 600 monthly trials and demos.
Why Grow and Convert might be a good fit
Grow and Convert is a good fit when your company has been publishing for traffic but cannot show that the traffic becomes leads. Its approach starts close to the product and the problems customers pay to solve.
The agency can be especially useful for SaaS and service companies that have enough customer knowledge to support pain-point research. Access to sales conversations, customer interviews, and product experts will help its team identify the language and use cases behind high-intent searches.
Its focused model will be less suitable if you need brand identity work, a large thought leadership platform, or a multi-format creative campaign. Grow and Convert is built around content-led acquisition.
Grow and Convert pricing
The base content marketing package costs $10,000 per month and can increase with the number of keywords or articles included.
Want a bottom-funnel strategy built around your product? I can help you create it.
5. Velocity Partners
Velocity Partners is a B2B technology marketing agency that combines strategy, creative work, and performance marketing. Content is part of a wider offer that includes positioning, brand, campaigns, SEO, design, websites, and demand generation.
Velocity is a different kind of choice from the organic growth agencies above. The agency can help a company decide what it should stand for, turn that position into a story, and carry the story across a website and campaigns.
Its work for Demandbase included a new brand story, voice, visual identity, website structure, and content. For Calm Business, Velocity developed positioning for an enterprise audience and built an SEO content hub around employee well-being. A campaign for Russell Reynolds generated 2,912 paid-search conversions and a $230,000 deal, according to the agency’s case study.
Why Velocity Partners might be a good fit
Velocity might be the right choice when your content problem begins with positioning. A keyword strategy cannot compensate for a product story that is hard to understand or a category where every company makes the same claims.
The agency is also suited to complex B2B organizations that want one partner across brand and performance. Its Webhelp engagement, for example, combined a content strategy with SEO articles, ebooks, nurture emails, paid campaigns, analytics, and optimization.
That range would be unnecessary for a company with established positioning that only needs an SEO roadmap and ongoing articles. Velocity makes more sense when content must be connected to a wider brand or go-to-market change.
Velocity Partners pricing
Velocity Partners doesn’t publish standard project or retainer prices. Engagements are quoted based on the strategic, creative, and performance services involved.
6. Ten Speed
Ten Speed is a B2B organic growth agency. They help companies improve visibility in Google and AI systems through strategy, SEO, AEO, content creation, digital PR, design, research reports, and content refreshes.
Its strategy service begins with goals, buyer understanding, and an assessment of the company’s existing program. Ten Speed then builds an execution plan connecting SEO, content, and demand generation to pipeline.
The agency has particular experience with SaaS and product-led companies. Ten Speed reports helping Workvivo increase monthly organic traffic by 78% and traffic value to more than $54,000 within 12 months.
In another engagement, an ICP-focused, long-tail content strategy doubled a project management software company’s organic traffic and added more than 2,000 top-ten keywords.
Why Ten Speed might be a good fit
Ten Speed is a strong candidate when your company needs to repair and expand an existing organic program. Its case studies show a mix of new production, technical fixes, product-led content, and updates to pages already on the site.
It is also useful for a B2B team that wants SEO strategy to stay connected to demand generation. The agency can support case studies and sales enablement content alongside search-led articles, rather than using traffic as the only sign of progress.
Ten Speed has a wider organic service mix than a writing-focused shop, so the minimum budget reflects strategy and operational support as well as production.
Ten Speed pricing
Ten Speed says its average clients spend $7,000–$20,000 per month across strategy, creation, operations, and reporting. It recommends that prospective clients have at least $7,000–$10,000 per month available before starting.
7. Siege Media
Siege Media is a full-service organic growth agency with capabilities across content strategy, SEO, GEO, content creation, design, digital PR, and link acquisition.
The agency is known for combining search demand with content formats that can earn links. Its strategic process looks at which pages to create, update, consolidate, or remove, then brings writers and designers into execution.
Siege has also developed internal systems such as BlueprintIQ for content planning and DataFlywheel for using link and performance data to guide content updates.
Siege publishes an unusually large library of client results. Its case studies include 504 page-one keywords for HubSpot in a year, a 715% increase in monthly blog traffic for Sinch, and an 82% increase in blog traffic for Chime. More recent work also covers LLM visibility for companies such as Zendesk and Mentimeter.
Why Siege Media might be a good fit
Siege is best suited to a company that needs content strategy and authority building together. Publishing a well-optimized page may not be enough in a competitive category where the ranking sites have strong backlink profiles. Siege can create the asset, design it, and support the promotion or digital PR needed to earn attention.
Its experience across SaaS, fintech, ecommerce, health, and consumer categories makes it less narrowly B2B than several agencies on this list.
That broader range can be useful for a company that wants a mature organic system, but a highly technical B2B brand should still ask who will write the content and how subject-matter expertise enters the process.
Siege Media pricing
Siege Media uses custom pricing. Its own content strategy agency comparison places integrated programs with SEO, GEO, content, design, and digital PR in a general $15,000–$45,000+ monthly tier, but it doesn’t present that range as a fixed Siege rate.
8. Campfire Labs
Campfire Labs is an on-demand content agency for high-growth software companies. Its services include content strategy, thought leadership, original research, long-form articles, benchmark reports, social content, newsletters, video, and design.
The agency builds much of its work from interviews and original data. That gives it source material competitors cannot reproduce by reviewing the same search results. Campfire can then develop the central idea into a substantial asset and smaller pieces for other channels.
Campfire has worked with Asana, Notion, Dropbox, Stripe, Calendly, Lattice, and Mixpanel. For Clearbit, it helped create the Data-Driven Sales microsite, which the agency says generated $30,000 in monthly recurring revenue.
Why Campfire Labs might be a good fit
Campfire is a good choice when your best ideas live inside the heads of employees, customers, and industry experts. Its interview-led process can turn that knowledge into articles, research reports, case studies, and campaigns that sound grounded in experience.
It is also well suited to a software company trying to combine editorial quality with distribution. Design and social assets can be incorporated into the engagement instead of handed to separate providers after the long-form piece is finished.
Your team must make experts and data available. If internal interviews are repeatedly postponed or approval takes several weeks, the process will slow down. Companies primarily chasing a high volume of straightforward SEO pages may be better served elsewhere.
Campfire Labs pricing
Campfire Labs says its plans start at $4,900 per month. The final price depends on the formats, research, design, and distribution support included.
Because its service extends from strategy through execution, compare proposals by the complete output rather than the number of articles alone.
9. Walker Sands
Walker Sands is an integrated B2B marketing and PR agency. It works with growth-stage and enterprise companies across strategy, brand, content, public relations, social media, demand generation, paid media, SEO, GEO, and analytics.
Its content strategy service connects brand messaging, industry insight, performance data, and channel planning. The agency’s wider Outcome-based Marketing approach begins with the business result a client wants, then selects the channels and activities required to support it.
Walker Sands is not limited to blog content. It produces research, sales enablement material, campaigns, video, and executive content.
In one case study, a content-supported paid campaign for NewsCred generated 482 conversions across paid search and LinkedIn. Of the 354 paid-search conversions, 80 came from accounts on NewsCred’s active prospect list.
Why Walker Sands might be a good fit
Walker Sands makes sense when content cannot be separated from PR, demand generation, or a wider corporate marketing program. An enterprise team may need one central strategy across owned content, media relations, executive visibility, and paid promotion.
The agency can also help when separate teams or channels are producing disconnected work. Its integrated model provides one plan and shared measurement across those activities.
That model is likely to be more than an early-stage SaaS company needs. If the immediate goal is a prioritized SEO roadmap and a manageable number of product-led articles, you may end up paying for capabilities that will not be used.
Walker Sands pricing
Walker Sands does not publish standard pricing. Its engagements are customized around the outcomes, capabilities, and channels involved.
10. Beam Content
Beam Content is a B2B content agency specializing in expert-led long-form and social content. Its process uses conversations with internal experts and customers to build articles, guides, ebooks, case studies, and repurposed assets.
Beam is deliberately positioned away from high-volume production. Strategy continues throughout the engagement rather than ending after the first roadmap. The team interviews experts, creates the content, edits it, and can provide design as part of the same fee.
Its client work includes companies such as Typeform, Dooly, MessageBird, Groundswell, and Clio. Beam’s focus is less on publishing the largest possible keyword library and more on helping a company sound like it understands the market it serves.
Why Beam Content might be a good fit
Beam is worth considering if your buyers are experienced enough to recognize generic content quickly. Interviews can surface the product decisions, customer patterns, and practitioner opinions that make an article useful.
The agency can also reduce the coordination needed to produce a polished asset. Research, interviews, writing, editing, project management, and design can all sit within one engagement.
This approach asks more from your subject-matter experts than a search-only production model. It can also produce fewer pieces for the same budget because each asset receives more research and editorial work. That is a reasonable exchange when depth is the goal, but it may not fit a large-scale SEO publishing plan.
Beam Content pricing
Beam has a $5,000 monthly project minimum. It says customers typically spend $10,000–$12,000 per month.
What should a content strategy agency deliver?
A content strategy should leave your company able to make better decisions about content. A calendar is one output from that work, but it should not be the entire product.
The engagement should begin with a clear view of the business goal. “Grow traffic” is too broad to guide useful choices. The agency needs to know whether content is expected to generate qualified demos, support a new category, shorten the sales cycle, enter a new market, or improve visibility for a defined set of buying questions.
From there, expect some combination of:
- Customer, sales, search, and competitor research
- An audit of existing content and its business performance
- Priority audiences, buying questions, and content themes
- Search and AI-discovery opportunities
- Recommendations on which pages to create, refresh, consolidate, or remove
- A roadmap that shows why each initiative has been prioritized
- Distribution and repurposing plans
- Responsibilities, workflow, and approval requirements
- Metrics connecting content with leads, opportunities, product signups, or other agreed outcomes
The exact deliverables should match the problem. A company losing rankings across a 1,000-page resource center needs a different engagement from a new SaaS brand trying to define its point of view.
Ask what happens after the roadmap presentation. Some agencies will execute the plan. Others will train your team, develop briefs, or provide ongoing advisory support. If implementation is excluded, work out who will own it before signing.
How much does a content strategy agency cost?
B2B content agency retainers commonly range from $5,000 to $20,000 per month, while integrated enterprise programs can reach $50,000 or more.
One-time audits and roadmaps may cost anywhere from a few thousand dollars to more than $25,000.
Those ranges become more useful when you separate the work being purchased. My analysis of content marketing agency pricing breaks typical engagements into three broad models:
| Pricing model | Typical range | Usually covers |
| Monthly retainer | $5,000–$15,000/month | Ongoing strategy, production, editing, and reporting |
| Hourly consulting | $200–$300/hour | Workshops, audits, training, and advisory work |
| One-time project | $2,500–$25,000+ | A defined audit, roadmap, campaign, or strategy |
A lower price may cover research and a list of topics but leave production, design, and distribution to your team. A larger retainer may include several specialists, ongoing optimization, reporting, and channel execution.
Compare the proposed work rather than the headline number. Find out who will perform the research, who will write, how much access you will have to senior strategists, and what happens when the initial plan needs to change.
Not sure an agency retainer fits your needs? I’ll help you choose the right support. Let’s talk.
How to choose the right content strategy agency
Start by naming the decision you need the agency to help you make.
“We need a content strategy” could mean you don’t know which buyer segments to prioritize. It could mean organic traffic has stopped growing. Perhaps your company has strong ideas but no system for turning them into content. Each problem points to a different agency on this list.
Once the job is clear, use the sales process to investigate how the agency thinks.
Ask to see the strategy behind a result
A traffic chart doesn’t show why an agency chose the topics, how the company contributed expertise, or whether the visitors became customers.
Ask the agency to walk you through a comparable engagement. What did it learn during research? Which options did it reject? How did the plan change after performance data arrived? The answer will tell you more than a gallery of client logos.
Find out who will work on your account
The senior person on the sales call may not lead the research or review your content. Ask who owns the strategy, who writes, and how quality is maintained when several people contribute.
For a technical or product-led company, ask how the team will learn the product. Product access, interviews, customer calls, sales notes, and original screenshots should appear somewhere in the process.
Check whether the agency can execute its recommendations
An agency doesn’t need to provide every service, but its recommendations should reflect what your company can realistically implement.
If the roadmap depends on weekly video, original research, and digital PR, confirm that your internal team has the people and budget to support those activities. Otherwise, choose a partner that can execute them or narrow the plan.
Agree on how performance will be judged
Rankings and traffic can show whether content is being discovered. They don’t tell you whether it reaches the right buyer or helps a deal move forward.
Choose a small set of measures connected to the goal. That might include qualified demo requests, assisted pipeline, trial signups, sales usage, conversion from commercial pages, or visibility for priority prompts.
If AI visibility is part of the plan, decide which questions and citation sources will be tracked before the agency begins. The best AI visibility tools support different parts of that measurement, so the tool should follow the questions you care about.
Discuss the first 90 days
Ask what will be delivered during the first month and what will be live by day 90. You should know how much of the period will be spent on discovery, when execution begins, and which early indicators the agency expects to review.
Organic content will not prove its full revenue impact in one quarter. You should still finish the first 90 days with completed research, a prioritized roadmap, live content, and a clear measurement baseline.
What if you don’t need a full-service agency?
A full-service agency may be unnecessary when the company already has positioning, an internal content owner, and people who can handle design or distribution.
The missing piece may be narrower. You might need someone to find bottom-of-funnel keywords, turn product differentiation into strong briefs, write the resulting articles, or update pages that have stopped performing.
Paying for a strategist, account manager, editor, writer, designer, and digital PR team makes sense when all those capabilities are required. It becomes expensive when the actual need is one experienced person who can think through the topic and produce the content.
A freelancer also gives you direct access to the person doing the work. Product context and feedback don’t need to move through several layers before reaching the writer. The constraint is capacity: one person cannot run a large multi-channel program or provide every specialist service.
The choice doesn’t have to be permanent.
Many B2B SaaS companies use an internal lead, an agency for technical or distribution work, and a specialist freelancer for content that requires consistent product knowledge.
The practical differences between an agency and a freelancer come down to the job, desired capacity, and how much of the surrounding operation you want the provider to manage.
Meet Nathan Ojaokomo: Freelance content strategist for B2B SaaS brands
I’m Nathan, a freelance content strategist and writer for B2B SaaS companies.
I help content teams decide which high-intent topics deserve investment and turn those opportunities into publish-ready articles. My work sits between a strategy document and a writing service: I research the product and its buyers, build the roadmap, and write the content myself.
Over the past five years, I have worked with HubSpot, Zapier, Vimeo, Paddle, MoEngage, Softr, Taboola, CoSchedule, and other software companies.
One article I wrote for Zapier reached the number-one position for its target keyword, ranked for more than 70 keywords, and generated roughly 4,000 monthly visits. You can see the approach and results in the Zapier content case study.
My work is a good fit when you want senior strategy and execution but do not need an agency to manage PR, paid media, design, and a large production team.
A bottom-funnel-first strategy
I usually begin with the content buyers read close to a decision: comparison pages, alternative articles, best-software roundups, pricing content, use-case guides, and product-led how-to articles.
These topics may attract less traffic than broad educational keywords. The people searching them are closer to choosing a product, which gives each visit a clearer commercial job.
The strategy isn’t limited to a list of competitor keywords. I review sales objections, customer use cases, product strengths, and the searches surrounding the decision. That produces bottom-of-funnel content that helps the reader compare options instead of presenting your product as the winner in every situation.
Here’s an example from my work with Taboola. An article I wrote about the best native advertising platforms dominates the front pages and has a yearly traffic value of $120K.
Another piece for Softr, on the best knowledge management software, has a $1.6M/year traffic value.
This strategy is also how I show up consistently for my category keyword.
SEO and GEO strategy built around your differentiation
Ranking for a commercial keyword is useful only if the page gives the buyer a reason to choose your product.
I use your positioning, product experience, customer evidence, and internal expertise to shape the angle. The content can still answer the query clearly and follow sound on-page SEO without reading like a composite of the current top ten results.
The same foundation supports AI visibility. Clear explanations, original evidence, direct comparisons, and well-structured answers make it easier for AI systems to understand when your company belongs in a recommendation.
My approach to optimizing content for AI search builds that work into the research and draft instead of adding a few GEO edits at the end.
Refreshing content that should be doing more
You may not need another batch of new articles.
An existing page could be ranking between positions five and fifteen without attracting many clicks. Another might receive traffic but describe an old version of the product. A third may answer the search query while giving the reader no reason to move toward your solution.
I identify the pages with recoverable demand and commercial relevance, then update the intent match, product context, evidence, structure, and conversion path. Content audit tools help surface candidates, but final priorities also consider buyer intent and the role each page can play in the sales process.
Nathan’s 90-day content strategy sprint
My 90-day sprint is designed for a B2B SaaS team that needs a focused plan and enough execution to test it.
The engagement starts with product and buyer research, a review of your existing content, and conversations with the people closest to customers. I then identify the bottom-funnel, SEO, and AI-search opportunities that best match your differentiation.
A typical sprint includes:
- A content and competitive review
- Interviews with relevant product, sales, or marketing experts
- A prioritized 90-day roadmap
- Keyword and AI-prompt research for the selected opportunities
- Five new or substantially refreshed publish-ready articles
- On-page SEO and recommendations for internal links and conversion paths
- A final performance review and recommendations for the next quarter
Your investment for the 90-day sprint is $3,000 per month, or $8,500 when you pay for the full engagement upfront. The exact mix of new articles and refreshes can change based on what the initial review finds.
Here’s proof the sprint works. My client was able to close a $36K ARR deal from one article.
You work directly with me throughout the engagement. There is no account manager between the strategy, research, and final draft.
Book a call if you want to discuss what the first 90 days could cover.
Frequently asked questions about the best content strategy agencies
What does a content strategy agency do?
A content strategy agency researches your audience, goals, market, existing content, and distribution channels. The agency uses that information to decide which content your company should create, how the work should be prioritized, where it should be distributed, and how performance will be measured.
Many agencies also execute the strategy through writing, design, SEO, social content, digital PR, or paid distribution. Confirm which of those services are included because “content strategy” can describe anything from a one-time roadmap to a fully managed program.
What is the difference between a content strategy agency and a content marketing agency?
A content strategy agency focuses on the decisions behind the content: audience, positioning, topics, formats, channels, workflow, and measurement.
A content marketing agency usually combines that planning with ongoing creation and distribution. In practice, the categories overlap. Many of the best SaaS content marketing agencies provide substantial strategy, while some strategy consultancies stop after research and a roadmap.
Ask what you will receive and who will implement it instead of relying on the label.
How much does a content strategy agency charge?
One-time content strategy projects commonly cost $5,000–$25,000+. Ongoing B2B retainers that combine strategy and execution often fall between $5,000 and $20,000 per month. Large programs covering several channels, design, PR, and analytics can exceed $50,000 per month.
The cost depends on the research required, number of markets or products, formats involved, production volume, and whether the agency will execute and distribute the content.
When should you hire a content strategy agency?
Consider an agency when your company is investing in content but lacks a clear way to prioritize the work or connect it to business goals. Other signs include disconnected channel plans, a large underperforming content library, an upcoming market expansion, or a need for several capabilities that your internal team does not have.
If your strategy is already clear and the issue is production capacity, a content writing agency or specialist freelancer may be a closer fit.
Can a freelance content strategist replace an agency?
A freelancer can replace an agency for a focused engagement that doesn’t require a large team. One senior strategist can audit a content program, build a roadmap, create briefs, write articles, and advise an internal team.
An agency is usually better equipped to run several channels simultaneously or provide strategy, writing, design, PR, analytics, and project management under one contract.
A freelance strategist is a better fit when you want direct access to the person doing the work, a narrower scope, or senior support without a full-service retainer.
