For founders and marketing leads at B2B SaaS companies
Organic search consulting for B2B SaaS.
Know which pages to build, what to fix, and where to focus to bring more qualified buyers from Google and AI search.
If organic leads have stalled, or your traffic isn’t turning into demos, I find the cause in your search data, give your team a ranked plan, and help ship the fixes. Strategy starts at $1,500, and ongoing consulting starts at $3,500 a month.
A 30-minute call about your goals and whether I can help. You talk to the person who does the work.
Content and search work for teams you know
“He’s a great writer, but also a very knowledgeable marketer.”
Sound familiar?
Publishing content, but unsure what’s driving pipeline?
Traffic, few buyers
Your blog gets visits, but the pages people read aren’t the ones that lead to a demo, and nobody can say which searches bring in buyers.
Competitors get found
When buyers compare tools on Google or ask ChatGPT for a shortlist, other products show up and yours is missing.
No clear priorities
Your team can write and ship pages. What it needs is a clear call on which pages come first and why.
✓ Where I fit best. B2B SaaS companies at $3M+ ARR, with a product buyers already search for and someone who can review and publish pages. If you run a local business or an ecommerce store, a specialist in that kind of SEO will serve you better, and site migrations go to a technical SEO specialist.
Definition and scope
What does organic search consulting include?
What is organic search consulting?
Organic search consulting is hands-on help to grow the unpaid traffic and visibility your company gets from Google and from AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. It finds why your site isn’t attracting or converting the right searchers, then ranks the fixes to your content, discoverability, and measurement.
You’ll also hear it called organic SEO consulting. For a B2B SaaS company, the work centers on the searches buyers make while they compare tools, such as “best [category] software”, “[competitor] alternatives”, and “[tool] vs [tool]”, because those pages sit closest to a demo.
Google and AI search share one plan. Google says its AI features run on the same SEO basics, and AI tools that search the web tend to cite pages that already rank.
- 01
Search performance diagnosis
Search Console and GA4 data on which pages bring visits, which bring demos, and where traffic or leads dropped.
- 02
Buyer-intent keyword and question map
The searches and AI prompts buyers use while they compare tools, checked against what sales hears on calls.
- 03
Content and page priorities
Which pages to create, refresh, merge, or cut, ranked by how close each one sits to a purchase.
- 04
Technical recommendations
Indexing, duplicate URL, and sitemap problems that keep priority pages out of Google, written up for your developers.
- 05
SEO and AI visibility measurement plan
How we’ll track rankings, AI mentions and citations, and the demos organic search brings in.
The deliverable
A prioritized roadmap your team can use.
Every engagement ends in a ranked list of what to build, fix, and measure. Each row explains why it’s on the list and who owns it, so your team can start on the first rows the day you get it.
Illustrative roadmap excerpt
| Opportunity | Action | Business reason | Owner and priority |
|---|---|---|---|
| Buyers compare you with a rival, and you have no comparison page | Create an honest comparison page | Helps prospects judge fit before a demo | Content First |
| A product guide slipping off page one | Refresh the evidence and internal links | Wins back searches close to a purchase | Content Next |
| Pricing page not indexed | Find and fix the crawl blocker | Makes the page discoverable again | Development First |
| Two posts competing for one search | Merge them and redirect the weaker URL | Stops the posts splitting one ranking | Content Next |
| AI answers repeat last year’s pricing | Update the pricing page and review listings | Corrects what buyers read in AI answers | Marketing Next |
| Demo form doesn’t ask how buyers found you | Add a “How did you hear about us?” field | Credits search and AI for the demos they bring | Marketing ops First |
Illustrative example. A real roadmap covers your whole site, ranked by how close each page sits to a purchase.
Clear ownership. Every row says what I handle and what your team implements.
One relevant B2B example
What the work changed.
- Before
- Taboola’s 2021 guide to native advertising platforms was written for publishers, while most people searching the term are advertisers with a budget to spend. In April 2026, it drew about 47 US visits a month.
- Work
- I rewrote it as a guide for performance advertisers, with a comparison table and an entry for each platform that answers what a media buyer asks before spending.
- After
- Two months after the rewrite went live in May, it ranked #1 on Google for “native advertising platforms” and drew 711 visits a month. It still drew about 516 visits in September, after Taboola moved it to realize.com.
Who you’ll work with
One senior person, from diagnosis to finished pages.
I’m Nathan Ojaokomo, an organic SEO consultant and content strategist for B2B SaaS. I’ve worked with teams at HubSpot, Zapier, Vimeo, Paddle, and Softr on the pages buyers read right before they choose a tool, so your diagnosis starts from how software buyers decide.
I track my own site the way I’d track yours. Across the 100 buyer prompts I track in the US and the UK, my brand was the most-named of 28 in SE Visible, and my SE Visible review walks through what that data shows.
$20K+
a year in paid search spend Zapier replaced with one article I wrote
$130K
a month in traffic value at the peak of one Softr roundup, per Semrush
$36K
in annual recurring revenue an agency closed after a buyer found it through my roundup
Process and investment
How we’ll work together.
Each step ends with something your team can review and act on, so you always know what happens next and what it costs.
- 01
Discovery
We talk through your product, buyers, competitors, and where your leads come from today.
- 02
Diagnosis
I go through your search data, content, and AI answers to find what’s holding organic back.
- 03
Roadmap
You get the ranked plan, with an owner and a next step for every item.
- 04
Support
I write the pages and fixes, or advise your team while it ships them. You choose.
Organic search consulting services and pricing
Strategy
From $1,500 one-time
About 3 weeks
For teams that need a clear plan before they spend more on content.
- Kickoff call on your goals, buyers, and offer
- Search Console and GA4 diagnosis of traffic and lead sources
- Buyer-intent keyword and question map
- AI search baseline on 20 buyer prompts
- Technical recommendations for your developers
- Ranked roadmap with owners, plus 3 ready-to-write briefs
- 60-minute handoff call
Strategy Plus
$2,500 one-time
About 5 weeks
For teams that want the page fixes written for them.
- Everything in Strategy
- Page-level fixes for your priority pages, written in a shared doc
- Content decay and cannibalization review
- Internal linking plan for your priority pages
- AI prompts re-checked after 30 days
- Measurement plan for pipeline, rankings, and AI citations
- 30-day follow-up call
Ongoing consulting
From $3,500 /month
Month to month
For teams that want the strategy and the work from one person, month after month.
- Monthly strategy review and roadmap updates
- Bottom-of-funnel articles, comparison pages, and refreshes written each month
- On-page fixes for priority pages
- Monthly report on demos from search, rankings, and AI citations
Every engagement starts with a written scope that lists the deliverables, timeline, access needed, and follow-on options. If you’d rather buy a fixed 90-day build, the Pipeline Sprint is $7,500 for 6–10 finished pages. Every rate is on my pricing page.
How much does organic search consulting cost?
Strategy starts at $1,500 one-time, Strategy Plus is $2,500, and ongoing consulting starts at $3,500 a month. For comparison, SEO consultancies average $3,250 a month in Ahrefs’ survey of 439 SEO providers, and B2B SaaS SEO agencies start at a median of $4,250 a month, based on 46 agencies’ own pricing pages. You get a written quote before any work starts.
What is an organic search strategy?
An organic search strategy is a plan for which searches your company should show up for, on Google and in AI answers, and which pages will win them. For B2B SaaS, it usually starts with the searches closest to a purchase, like comparisons and alternatives, and names who builds each page and how you’ll measure the demos it brings in.
Should we hire an organic search consultant or an agency?
Hire a consultant when you need one senior person to find the problem, set the plan, and write or fix the pages closest to a purchase. Organic SEO consultants usually work alone or with a small team, so the person you talk to is the person doing the work. An agency suits teams that need a lot of production at once, like link building, development, and dozens of pages a month. An in-house SEO makes sense once the channel is proven and the work is steady enough for a full-time role. If your plan is mostly content, my B2B SEO consultant page explains how I run content-led SEO.
Does this cover AI search as well as Google?
Yes. Google says its AI features run on the same SEO basics as regular search, and AI tools that search the web tend to cite pages that already rank, so you get organic and AI search consulting in one plan. The diagnosis includes a baseline of how ChatGPT, Perplexity, and Google’s AI answers describe you. If AI visibility is your only goal, my AI search optimization services focus on that alone.
Is SEO being replaced by AI search?
No. Google says there are no extra requirements to appear in its AI features beyond its usual SEO guidance, and AI tools that search the web tend to cite pages that already rank. What’s changing is where buyers read the answer, so the work now covers how AI tools describe your product as well as where your pages rank. My AI search statistics roundup shows how far the shift has gone.
Who implements the recommendations?
You choose. With Strategy, your team gets the ranked plan and three ready-to-write briefs. Strategy Plus adds page-level fixes, written in a shared doc for your team to apply. On ongoing consulting, I also write the new pages and fixes each month.
How long before we can evaluate progress?
In my experience, fixes to pages that already rank can move within days or weeks, while new pages usually need a few months, so judge them after a full quarter. AI answers sometimes pick up a new page within days, and pipeline tends to show last. I report at set points, so you have something concrete to share with leadership along the way. Here’s how long each kind of SEO result takes, with dated examples.
What do you need from our team?
Search Console and GA4 access, your lead-source or CRM data if you want the work tied to pipeline, a product walkthrough, your main competitors, and one person who can review and approve changes.
Can you guarantee rankings?
No. Google and the AI platforms decide what they show, and results change by searcher, location, and day. I can promise a dated baseline, a clear plan, and reporting that shows what changed after each fix.
One clear next step
Find your next organic growth opportunity.
If organic leads have stalled or your traffic isn’t turning into demos, book a call with me. We’ll look at your goals and current search performance, and decide what your team should fix first.
Book a search strategy call ↗