Maybe your SEO lead just left, and the roadmap they built is sitting in a doc nobody else fully understands. Or your writers are shipping four articles a month, but when the CEO asks which ones drive demos, nobody has a confident answer.
Either way, you need senior SEO judgment, and you probably don’t need a full agency retainer or a six-figure hire to get it. That’s exactly the gap a SaaS SEO consultant fills. You get one experienced person who works directly with your team, owns the strategy, and often executes the highest-stakes pieces too.
The catch is that consultants differ a lot in who they’re built for. Some work best with lean teams at $1 million to $10 million in annual recurring revenue (ARR), while others advise companies that already have a full SEO team. So this list groups 10 SaaS SEO consultants by the stage and budget each one fits. I’m a SaaS SEO consultant myself, and I’m on the list.
The best SaaS SEO consultants by what you need
- Usama Khan for B2B SaaS teams that want revenue-focused SEO and AI citations on month-to-month terms
- Nathan Ojaokomo for SaaS teams that need bottom-of-funnel strategy and the content to go with it
- Bill Widmer for lean SaaS teams with no dedicated content owner and an aging blog to refresh
- Taylor Scher for mid-sized SaaS companies that want SEO and AEO judged on demos
- Michal Pecánek for $5–50M ARR companies that want a fractional SEO lead with Ahrefs experience
- Brendan Hufford for $10–100M ARR companies that prefer focused sprints over long retainers
- Gaetano DiNardi for SaaS teams that want SEO, paid search, and demand capture planned together
- Eli Schwartz for companies that want to build search growth into the product itself
- Kevin Indig for fast-growing companies that need a senior advisor on SEO and AI visibility
- Aleyda Solis for SaaS companies expanding into new countries and languages
How I chose these SaaS SEO consultants
A lot of “best SaaS SEO consultants” lists turn out to be agency lists with a couple of individuals mixed in. When you’re specifically looking for a consultant, though, you want to know who’ll do the work, so this list only includes named individuals. If you’d rather compare teams, the list of the best SaaS SEO agencies is the better place to start.
Beyond that, every consultant here had to meet four conditions.
- They work with SaaS companies. Their own site names SaaS clients or describes the SaaS stage they serve.
- They show proof you can check. That means named clients, case studies, or senior in-house roles you can verify.
- They’re clear about how you’d work together. You can tell whether they offer a fractional role, a sprint, or advisory calls.
- They share pricing where they can. Five of the 10 publish some pricing, and I’ve included it wherever they do.
All details come from each consultant’s own website as of September 2026. The order within each group isn’t a strict ranking, since the right pick depends on your stage.
The best SaaS SEO consultants at a glance
| Consultant | Best for | How you work together | Starting price |
| Usama Khan | Revenue-focused SEO and AI citations | Monthly retainer or AI citation sprint | $2,450/month |
| Nathan Ojaokomo | Bottom-of-funnel strategy and content | Strategy project, retainer, or 90-day sprint | $1,500 per strategy project |
| Bill Widmer | Lean teams with no content owner | Audit, 90-day sprint, or fractional head of content | $3,500/month |
| Taylor Scher | Mid-sized SaaS, judged on demos | Consulting, fractional SEO, or audits | $3,500/month |
| Michal Pecánek | $5–50M ARR SaaS | Fractional SEO lead, sprint, or single consult | $750 per consult |
| Brendan Hufford | $10–100M ARR SaaS | Growth sprints | On request |
| Gaetano DiNardi | SEO plus paid search and demand capture | Month-to-month consulting | On request |
| Eli Schwartz | Product-led SEO | Advisory and consulting | On request |
| Kevin Indig | Senior SEO and AI visibility advice | Advisory | On request |
| Aleyda Solis | International and AI search | Consulting through Orainti | On request |
Best SaaS SEO consultants for lean teams
If you’re running marketing with a small team and nobody owns SEO full-time, start with these three. Each of them handles strategy and execution, so you’re not left with a plan and no one to carry it out.
1. Usama Khan
Usama Khan runs a boutique SEO and AEO consultancy for B2B and SaaS companies, and he caps his client roster so he can run every account himself. His work covers bottom-of-funnel keyword mapping, AI search visibility, content strategy and writing, and link building aimed at earning AI citations. Clients include Makula, Touchdown, Gleantap, TXOne, and Livepro.
His case studies are refreshingly tied to revenue. He reports adding $157,000 in monthly recurring revenue for a field service software client, growing a CMMS company from 35 to 210 organic demos a month, and lifting demo bookings 2,388% year over year for an employee engagement platform.
Choose Usama when you want a consultant who treats Google rankings and AI citations as one program, and you’d like the flexibility to start with strategy only.
His strategy-only Catalyst plan costs $2,450 a month, and it includes a keyword strategy, up to five content briefs, and two strategy calls. If you want him to execute too, the Engine plan starts at $4,950 a month, and there’s a one-off AI Citation Sprint from $3,000. All plans run month to month with no annual contract.
2. Nathan Ojaokomo
I’m a B2B SaaS SEO consultant and content strategist, and I’ve worked with software companies such as Zapier, HubSpot, Sinch, Softr, CoSchedule, and Appcast since 2020. Most of my work starts at the bottom of the funnel. I audit what you’ve already published, find the bottom-of-funnel keywords your buyers search when they’re comparing tools, and then either write the comparison pages, alternatives articles, and best-of listicles myself or brief your writers to do it.
That approach has produced $36,000 in annual recurring revenue for a client from a single article, and an estimated $1.6 million a year in traffic value for Softr’s best knowledge management software article. A #1-ranking article I wrote for Zapier also saves the company more than $20,000 a year in ad spend.
Choose me when your biggest gap is the content that turns searches into demos, and you want the person who builds the strategy to write the pages with the most riding on them.
Content strategy projects start at $1,500, strategy plus writing retainers start at $3,500 a month, and the Pipeline Sprint is a fixed $7,500 for 90 days.
3. Bill Widmer
Bill Widmer is a content strategist with 13 years of experience, and he works specifically with lean B2B SaaS teams at $1 million to $10 million ARR that don’t have a dedicated content owner. Before consulting, he grew a travel blog to 500,000 monthly visitors and sold it for $350,000, and he has since worked on SEO for Semrush and Ahrefs. His other clients include monday.com, Yotpo, and Mailshake.
His offers are structured around fixing what you’ve already published. You can start with an AI Search Audit, move into a 90-day AI Visibility Sprint that covers refreshes, consolidation, and new content, or hire him as a fractional head of content. A typical refresh covers 40 to 80 posts, and he ships six to 10 pages a month.
Choose Bill when you have a large blog that’s lost ground in Google and AI answers, and nobody on your team has time to fix it.
Retainers run from $3,500 to $10,000 a month depending on scope, and he limits himself to three retainer clients at a time.
Best SaaS SEO consultants for growth-stage companies
Once you’re past $5 million or so in ARR, the job changes. You probably have writers and some organic traction already, so what you need is someone who can set direction, find the next growth lever, and hold the program accountable to pipeline. These four consultants are built for that stage.
4. Taylor Scher
Taylor Scher is an independent SEO and AEO consultant for B2B SaaS, and he positions himself explicitly against the traditional agency model. His clients include DoorLoop, PAR Technology, Perdoo, and Drawboard, spread across verticals like legal tech, supply chain, restaurant analytics, and HR.
He measures his work in demos, and his case studies reflect that. He reports a 333% increase in demos in three months for a legal tech company, a 150% rise in demo requests in three months for a supply chain SaaS, and $300,000 in new sales pipeline for a PDF software company.
Choose Taylor when you’re a mid-sized SaaS company and you want every SEO decision judged by whether it produces demo requests.
His own roundup of SaaS SEO consultants lists his engagements at $3,500 to $10,000 a month.
5. Michal Pecánek
Michal Pecánek is a B2B SaaS marketer who helps $5–50 million ARR companies grow pipeline through SEO and content. At Ahrefs, he worked on the product-led content strategy that helped the company reach $100 million in ARR, and before that he held strategy and team roles at CDN77 while its ARR grew from $18 million to $37 million.
That product-led background shapes his approach, and it shows in his results too. For one long-term client, he reports a 98% increase in demo requests and a 48% increase in organic traffic, even as click-through rates across search were falling.
Choose Michal when you want a fractional SEO lead who has seen product-led content work at a company like Ahrefs.
His fractional SEO lead role starts at $4,000 a month, three-month SEO sprints start at $20,000, and a single prepared consultation costs $750.
6. Brendan Hufford
Brendan Hufford founded Growth Sprints after leading growth teams at two agencies, and he built it for SaaS companies at $10 million to $100 million ARR that don’t want a six- to 12-month agency engagement. His clients include Anthropic, Flexera, Fathom Analytics, and AngelList.
His sprints go beyond search. Alongside revenue-focused SEO and AEO, they can cover demand content, newsletter strategy, and thought leadership, which is useful when your pipeline depends on more than rankings. On the results side, he reports adding half a million new users in a year-long SEO sprint, and a 4x traffic increase alongside 2,750% MQL growth for another client.
Choose Brendan when you want a defined, time-boxed push on SEO and content instead of an open-ended retainer.
Pricing isn’t published, but he offers a free analysis to start.
7. Gaetano DiNardi
Gaetano DiNardi runs Marketing Advice, a consulting practice that has advised more than 50 B2B SaaS companies, including Gong, Cognism, Kustomer, Demandbase, and Teramind. He has also led in-house marketing at Pipedrive, Nextiva, and Aura, so he understands the internal pressure a SaaS marketing leader is under.
What sets him apart on this list is scope. He plans SEO alongside content, paid search, and demand capture, rather than treating organic as a channel on its own. At Aura, organic traffic grew from zero to more than 200,000 monthly visitors in a year and later reached a million, and for Workvivo he reports 2x pipeline growth from paid search.
Choose Gaetano when you want one senior person looking at SEO and paid search together, so the two channels stop competing for the same budget.
He works month to month, although his pricing isn’t published.
Best SaaS SEO advisors for category leaders
These three are better thought of as advisors than executors. They’re a strong fit when you already have an SEO team and need someone with a rare depth of experience to pressure-test the strategy, rather than someone to write the content.
8. Eli Schwartz
Eli Schwartz wrote Product-Led SEO, and the idea behind the book runs through his consulting. Instead of relying mainly on blog content, he helps companies build search visibility into the product itself. Before going independent, he led SEO at SurveyMonkey, where he scaled organic search into a major growth channel and launched the company’s first APAC office through its IPO.
Since then, he has advised companies including Zendesk, Gusto, Mixpanel, Shutterstock, WordPress, and Quora.
Choose Eli when your product generates pages, data, or templates that could rank, and you want someone to help turn that into a search growth engine.
Pricing isn’t published, so book a call through his site.
9. Kevin Indig
Kevin Indig led SEO and growth at Shopify, G2, and Atlassian, and he now advises fast-growing companies on SEO, AI visibility, and sales narrative. His site shows work with companies like Airbnb, Reddit, Upwork, and Toast, alongside testimonials from growth leaders at Ramp and Nextdoor.
He also writes Growth Memo, a weekly research-backed newsletter on SEO and AI search, which is a good way to see how he thinks before you reach out.
Choose Kevin when you’re scaling fast and want an advisor who has run SEO at some of the best-known software companies.
Like Eli, he doesn’t publish pricing.
10. Aleyda Solis
Aleyda Solis is an international SEO and AI search consultant who runs the boutique consultancy Orainti. Her specialties include international SEO, SaaS SEO, and AI search optimization, and her clients include FreshBooks, Krisp, Turo, and Trade Republic.
She also publishes SEOFOMO, a newsletter with more than 45,000 subscribers, and the Crawling Mondays video series, so there’s plenty of her thinking available before you commit.
Choose Aleyda when you’re launching in new countries or languages and need your SEO to work across markets from the start.
Pricing isn’t published.
Should you hire a SaaS SEO consultant or an agency?
Hire a SaaS SEO consultant when you want direct access to a senior person, a tighter feedback loop, and a scope that fits your team’s capacity. Choose an agency when you need a larger team to handle technical SEO, content, links, and design at the same time, or when your content volume is more than one person can realistically own.
In practice, plenty of SaaS teams start with a consultant, then add an agency or an in-house hire once the strategy is proven and volume needs to grow. The comparison of an agency vs. a freelancer for B2B SaaS goes deeper on cost and control.
How much does a SaaS SEO consultant cost in 2026?
Among the consultants on this list who publish pricing, monthly retainers start between $2,450 and $4,000 and run up to about $10,000. Strategy-only plans sit at the lower end, while plans that include writing, links, and AI visibility work cost more.
Beyond retainers, you can also buy smaller pieces of a consultant’s time. Michal Pecánek offers a single prepared consultation for $750, Usama Khan’s AI Citation Sprint starts at $3,000, and my Pipeline Sprint is a fixed $7,500 for 90 days. So if you’re not ready for a monthly commitment, a sprint or a one-off consult is a lower-risk way to see how a consultant thinks.
Questions to ask a SaaS SEO consultant before you hire
- Who does the work day to day? Most consultants on this list run every account themselves, but ask anyway, because some rely on subcontractors for writing or links.
- What will you execute, and what will you only advise on? This tells you how much work stays with your team and whether you need writers in place.
- How many clients do you take on at once? A consultant with a capped roster will usually be more responsive than one juggling a dozen accounts.
- What do you need from us? Ask about access to subject-matter experts, developer time, and analytics, since those are the usual bottlenecks.
- How will we know it’s working? Agree on early signals, such as rankings for refreshed pages, and on the pipeline metrics you’ll judge the work by later.
For a fuller checklist, the guide on how to find a good SEO consultant walks through the vetting process step by step.
Pick the consultant who fits your stage
Start with your ARR and your team. If you’re small and nobody owns SEO, pick someone who executes, like Usama, Bill, or me. If you have writers and some traction, a growth-stage consultant like Taylor, Michal, Brendan, or Gaetano will get more out of the team you already have. And if you already run a strong SEO program, an advisor like Eli, Kevin, or Aleyda can help you find the next level.
Then shortlist two, ask them the questions above, and start with a sprint or a strategy project before committing to a long retainer. If your gap is bottom-of-funnel content that turns searches into demos, book an intro call and bring the queries you most want to win.
Frequently asked questions about SaaS SEO consultants
What does a SaaS SEO consultant do?
A SaaS SEO consultant builds and guides the search strategy for a software company. That usually means auditing existing content, mapping keywords to how buyers evaluate tools, prioritizing bottom-of-funnel pages like comparisons and alternatives, and briefing or writing the content. Many now also cover AI search visibility, so the brand shows up in answers from ChatGPT and Google AI Overviews.
How much does a SaaS SEO consultant charge?
Among consultants who publish pricing, SaaS SEO retainers start between about $2,450 and $4,000 a month and can reach $10,000 for broader scopes, as of September 2026. One-off consultations start around $750, and fixed sprints typically cost $3,000 to $20,000 depending on length and scope.
What’s the difference between a B2B SEO consultant and a SaaS SEO consultant?
There’s a lot of overlap, since most SaaS companies sell B2B. The difference is focus. A SaaS SEO consultant builds around how buyers evaluate software, which means comparison pages, alternatives posts, integration pages, and content that drives trials or demos. A broader B2B SEO consultant may also work with manufacturers, services firms, or other industries with longer, offline sales cycles.
How long does it take a SaaS SEO consultant to show results?
Refreshing existing content that already ranks on page two can show results in four to eight weeks. New content aimed at competitive keywords usually takes three to six months to rank well, depending on your domain authority. That’s why most consultants start with an audit, since fixing what you’ve already published is the fastest way to show early progress.
